Social SEO and Google Plus Marketing

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Social SEO and Google Plus Marketing Marketing ppt which was presented on February 28, 2012 at the Social MEdia Class of Gelisim MBA (www.gelisimmba.com). Content:
- Google Plus statistics and Top 10 Google + users and business pages
- Creating a Google + profile
- Circles, Hangouts, Favorite Links
- Google + SEO Effect – Social SEO
- Google + Business Pages
- Creating a blog via blogger.com
- Connecting a domain to blogger.com
- Blogger SEO – Tips & Tricks
- Google +, blogger connection
- Google analytics, blogger connection
- Google Web Master Tools, blogger connection (sitemaps, message forwarding etc.)
- Adding a URL to Google

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Social SEO and Google Plus Marketing

  1. 1. Social Media Marketing-1  Social SEO M. Yalçın Parmaksız  Google Plus Electronics Eng, MBA  Blogger Beyazperde.com  Google Analytics Marketing & Sales Director  Google Web Master www.myparmaksiz.com Tools February 29, 2012 tr.linkedin.com/in/myparmaksiz Facebook.com/pazarlama Twitter.com/myparmaksiz Friendfeed.com/myparmaksiz Slideshare.net/crmarketing Myparmaksiz.com myparmaksiz@gmail.com
  2. 2. Who is Yalcin Parmaksiz? SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  3. 3. Yalcin Parmaksiz in detail Education: 1) İstanbul Technical University, MBA Sites: 2) Sakarya University, Elc-Eletronics Eng 1) İdefix.com Previous Experience: 2) Siberalem.com 3) Evlilikmerkezi.com 1) Beyazperde.com: Marketing & Sales Director 4) Tlinkpara.com 2) EBİ: E-Marketing Coordinator 5) Evlilikmerkezi.com 3) Global Access: Business Development Manager 6) Seyahatix.com 4) Collezione: CRM and Marketing Research Manager 7) Acenta.org 5) United Technologies Corp: Sales Engineer 8) Karniyarik.com 9) Beyazperde.com Certificates: 10) Myparmaksiz.com 1) Google AdWords: Search, Display, Reporting 2) Google Analytics: 3) Web CEO: Competent Internet Marketer Certificate SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  4. 4. Allocine SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  5. 5. Beyazperde.com SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  6. 6. Content1. Google Plus statistics and Top 10 Google + users and business pages2. Creating a Google + profile3. Circles, Hangouts, Favorite Links4. Google + SEO Effect – Social SEO5. Google + Business Pages6. Creating a blog via blogger.com7. Connecting a domain to blogger.com8. Blogger SEO – Tips & Tricks9. Google +, blogger connection10. Google analytics, blogger connection11. Google Web Master Tools, blogger connection (sitemaps, message forwarding etc.)12. Adding a URL to Google SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  7. 7. Google+ Users as of January 2012  Released ın July 7, 2011  Facebook took over 3 years to achieve what Google + has done in just 3 weeks, hit the 20 million users milestone. 4th largest social network in the world: “I am super excited about the growth of Android, Gmail, and Google+, which now has 90 million users globally – well over double what I announced just three months ago. By building a meaningful relationship with our users through Google+ we will create amazing experiences across our services. Larry Page.. http://investor.google.com/earnings/2011/Q4_google_earnings.html SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  8. 8. Google Plus Profiles Top 10 http://socialstatistics.com/top/people 28.02.2012 SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  9. 9. Google Plus Business Pages Top 10 http://socialstatistics.com/top/people 28.02.2012 SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  10. 10. Creating a Google + account SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  11. 11. Get Started on Google + SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  12. 12. What are circles?  Circles are the heart of Google+.  You use them to control who you share with and whose posts you see.  You dont have to share everything with everyone - - just like in real life. What happens when you add someone to a circle?  You can share with them and see what they’re sharing with you.  You can chat with anyone in your circles who also has you in their circles  They’ll be notified and can add you to their own circles, but they’ll never see the names of the circles you’ve added them to (such as Maroon 5, Rolliing Stones   They’ll appear on your public profile SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  13. 13. How to follow interesting people ? Google + automaticaly creates pre defined circles according to your selections. SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  14. 14. 1) Start Sharing ! Post and link Picture Location Circles SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  15. 15. 1-a) Posting Options  Edit this post: In order to correct typos  Delete this post: You can delete your posts easily.  Link to this post: To send a linkf the post to the others https://plus.google.com/u/0/117237749088003105874/posts/D9yJe6nGF UE  Disable comments: If you disable this feature nobody in your circles can comment on your post  Lock this post: If you lock a post, nobody in your circles can share your post with their circles SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  16. 16. 2) See updates from your circles SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  17. 17. 3) Visit different parts of Google + SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  18. 18. 3-a) Find and add people to your circles  Circles allow users to organize contacts into groups and spread them tailored content (party pictures only with friends, etc.) based on what circle they are in.  However, users can not see what circles their connections have placed them in. SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  19. 19. 3-b) Try Google Hang Outs Google Hangouts give users the ability to have a video chat with a maximum of 10 firends at once :  Facebook video chat is a call between two people.  You have to pay on skype to have a video chat with more than two people. SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  20. 20. 3-c) Edit your profile SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  21. 21. 3-d) +1 favorite links SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  22. 22. 3-e) See your +1s in your profile SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  23. 23. 3-f) Google+ SEO Effect SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  24. 24. What is Google + Business Pages? Google+ Pages help you build deeper relationships with customers by sharing your  Thoughts,  Links,  Photos and  Promotions with the right people at the right times. SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  25. 25. What can you do with Google + Pages? Publish Posts:You can make your posts public so people can find them using search, or use Circles to tailor specific messages to specific followers. Launch Hangouts:You can get face-to-face product feedback, help customers solve problems or simply get to know them better, and collaborate with remote colleagues on shared documents in real time -- all over high-quality, easy-to-use video chat. Manage Circles: Different people are interested in different parts of your business. Whether its breaking news, updates, promotions, links, photos - even talking face-to-face with groups via easy-to-use video chat - Google+ lets you easily share the right things with the right customers. SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  26. 26. Spread the Word Google + badge:Whenever someone who likes your site clicks the icon, they will be taken to your Google+ page where they can add your page to their circles, and be able to follow your posts from then on. Google + Direct Connect: lets people enter + followed by the name of your page in Google search to get directly to your Google+ page. Direct Connect works for a limited number of pages today, but many more are coming. SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  27. 27. Google+ Direct Connect Examples on SERPs SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  28. 28. Get ready for Google+ Direct Connect 1) Link from your Google + page to your website and vice versa: Linking your Google+ page and your site like this not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your site to a user query in Google Web Search. 2) Do not forget to put rel= "publisher" to the link. <link href="https://plus.google.com/109538469140342014361" rel="publisher" /> 3) Reciprocal link from your Google+ profile to your link. (If you dont want your link to be visible on the page, add a link tag to the <head> section of your page, like this <link rel="publisher" href="https://plus.google.com/[yourpageID]" /> SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  29. 29. a) Creating a Page-1 (https://plus.google.com/104154561203312792346) SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  30. 30. b) Creating a Page-2 SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  31. 31. www.blogger.com
  32. 32. 1) Connect your blog to Google+ SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  33. 33. 2) Create your blog and compose SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  34. 34. 3) Use a custom domain for blog (ihs.com.tr) SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  35. 35. 4-a) Blogspot Dashboard and Menu Items SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  36. 36. 4-b) Blogspot Statistics and Earnings SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  37. 37. 4-c) Templates and Mobile SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  38. 38. 4-d) Basic Settings and Analytics ID Meta description SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  39. 39. 4-e-1) Google Plus Connection – Social SEO SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  40. 40. 4-e-2) Google Plus Connection – Social SEOhttps://www.google.com/webmasters/profilebutton/ SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  41. 41. 4-e-3) Google Plus Connection – Social SEO http://www.google.com/webmasters/tools/richsnippets SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  42. 42. 4-e-4) Google Plus Connection – Social SEO https://spreadsheets.google.com/spreadsheet/viewform?formkey=dHdCLVRwcTlvOWF KQXhNbEgtbE10QVE6MQ&ndplr=1 SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  43. 43. www.google.com/analytics/
  44. 44. 1) Analytics Sign Up SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  45. 45. 2) Analytics Sign Up-2 SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  46. 46. www.google.com/webmasters/tools/
  47. 47. 1) Web Master Tools Intro Screen  If you create a blog via blogger.com, Google automatically creates a web master tools account for you  Otherwise you have to enter your blog details manually SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  48. 48. 2) Adding your site to Google WMT  Uploading a HTML file  Adding a meta tag  Add a DNS Record  Using Google Analytics Account SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  49. 49. 3) Adding users SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  50. 50. 4) Connecting Google Analytics with WMT SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  51. 51. 5) Forwarding messages to your e-mail SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  52. 52. 6) Adding a sitemap SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  53. 53. Add URL (www.google.com/intl/tr/add_url.html) SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  54. 54. THANKS :) tr.linkedin.com/in/myparmaksiz Facebook.com/pazarlama Twitter.com/myparmaksiz Friendfeed.com/myparmaksiz Slideshare.net/crmarketing Myparmaksiz.com myparmaksiz@gmail.com

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