SEO Temelleri

Google Site Clinic Uli Lutz, Adel Saoud, Google Search Quality Team February 2010

Agenda
Google Search
Google Webmaster Tools
Information sources for webmasters

Anatomy of Google search results
Paid search AdWords advertising program. Paid listings .
Natural search Ranking determined algorithmically . Unpaid, unbiased listings.

Our goals
Support for all webmasters
Provide the same tools for all sites, large or small
100M+ sites on the web; we need something that scales
Better search results
The most objective and relevant search results
Better information -> better web sites
Better web sites in our index -> better search results for users
Better understanding of web sites -> better ability to handle them

Crawling and Indexing Crawling: Create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Google’s web crawler has the username googlebot Indexing: Google determines the content of each page (e.g. PR, keywords) and stores static information about those pages in an index. Serving: Process of returning search results that are relevant and match the user query

So…what does the Googlebot read on a website?
Text in HTML
Files such as .doc, .xls, .pdf
Incoming and outgoing links
Name of a link („Anchor text“)‏
Meta tags (title, description)‏
Googlebot understands less about:
Non text- files like movies, images
Flash (only to a certain extent)‏
Java Script (and AJAX)‏

Examples of what Google sees on a site
Non text- files like movies, images …
Alt text should be brief, but accurate Image is not displayed for some reason but at least the alt text is

Webmaster Tools front to back Explore it all and come back often!

Solving problems with Webmaster Tools
One of my sitelinks is outdated!
Oh no! I didn't mean for that page to be in Google!
I redid my site and now my traffic dropped!
My images aren't showing up in search - why?
My site's a .com but it's targeted to people in Ireland!
My previous SEO did spammy stuff; how do I get my site back in Google?
My competitors are doing spammy things. What can I do about it?

Dashboard Crawl errors Links to your site Queries your site ranks for

Tip #1: Content analysis Title tags, alt attributes and descriptions: Make them descriptive and accurate

Content analysis Sitelinks Title Description

Content analysis - Sitelinks Manage your site links

Tip #2: Identify crawl errors “ Make sure search bots can crawl your site”

Crawl errors Error details List of URLs Error categories

Tip #3: Give information that users are looking for “ Users type words to find your pages: Make sure that your site includes those words within ”

How do users find your site? Top search queries your site ranks for Top searches for which users reached your site

Tip #4: Set a geographic target Tell Google the location of your web site: Improve geographic targeting

Set a geographic target
If your site targets several different regions (e.g. all English speakers), you don’t need to set a target
We also look at TLD and server location

Get the information you need Make the most of Google resources

Webmaster Central www.google.ie/webmasters

Webmaster Guidelines

Official Webmaster blog

Help Center

Feel free to use " Ringsend " in the subject to raise our attention Google Help Forum

www.google.ie/webmasters Explore it! Thank you!

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SEO Temelleri

by Yalcin Parmaksiz on Mar 19, 2010

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SEO Temelleri — Presentation Transcript