Your SlideShare is downloading. ×
M. Yalçın Parmaksız<br />Electronics Eng, MBA<br />Online Marketing Techniques<br />Genç Girişimciler Kulübü, Istanbul, TU...
About Turkey<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media ...
Internet Users as Percentage of Population<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E...
Internet Users in Turkey<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| S...
Components of a Successful Website<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Ma...
SEO/SEM<br />SEO = search engine optimization. The art of getting your website to the top of natural listings on the searc...
Google’s Worldwide Search Share (Jul 2009)<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E...
Organic and Sponsored Search Results<br />Sponsored Search Results<br />Myparmaksiz.com<br />Organic  Search Results<br />...
Heat Maps<br />Myparmaksiz.com<br />www.eyetools.com,  Cornell University 2004<br />www.myparmaksiz.com<br />SEO| Analytic...
How does Google...<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social ...
Who is Googlebot / Crawler?<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing...
1.Trust /Authority of the Host Domain<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail...
2.Link Popularity of the Specific Page<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br ...
3. Anchor Texts of External Links & Semantics<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords ...
4. On-Page  Keyword Usage<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| ...
5. Traffic and Click-Through Data<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Mar...
6. Social Graph Metrics<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| So...
7. Registration and Hosting Data<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Mark...
SEO Ranking Factors<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social...
Thank You!<br />Yalçın Parmaksız<br />crm@myparmaksiz.com<br />www.myparmaksiz.comfriendfeed.com/myparmaksizlinkedin.com/i...
Upcoming SlideShare
Loading in...5
×

SEO, AdWords, Analytics (Online Marketing) in Turkey

1,474

Published on

SEO, AdWords, Analytics (Online Marketing) in Turkey. This presentation gives brief information and a status update of a promising internet market, Turkey.
You can also have detailed information about 7 major search engine ranking factors of major search engines like Google, Bing, Yahoo, Yandex, Baidu.

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,474
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "SEO, AdWords, Analytics (Online Marketing) in Turkey"

  1. 1. M. Yalçın Parmaksız<br />Electronics Eng, MBA<br />Online Marketing Techniques<br />Genç Girişimciler Kulübü, Istanbul, TURKEY<br />April 20, 2010<br />www.myparmaksiz.com<br />crm@myparmaksiz.com<br />
  2. 2. About Turkey<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  3. 3. Internet Users as Percentage of Population<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  4. 4. Internet Users in Turkey<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  5. 5. Components of a Successful Website<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  6. 6. SEO/SEM<br />SEO = search engine optimization. The art of getting your website to the top of natural listings on the search engines<br />SEM = search engine marketing. Technically covers both, but colloquially refers to the management of Paid Search campaigns<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  7. 7. Google’s Worldwide Search Share (Jul 2009)<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  8. 8. Organic and Sponsored Search Results<br />Sponsored Search Results<br />Myparmaksiz.com<br />Organic Search Results<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  9. 9. Heat Maps<br />Myparmaksiz.com<br />www.eyetools.com, Cornell University 2004<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  10. 10. How does Google...<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  11. 11. Who is Googlebot / Crawler?<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  12. 12. 1.Trust /Authority of the Host Domain<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  13. 13. 2.Link Popularity of the Specific Page<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Home<br />Page<br />Link<br />Link<br />Critical Mass of links pointing to the home page<br />Link<br />Myparmaksiz.com<br />Category Pages<br />Category Pages<br />Few or no links pointing to the subcategory pages <br />The lack of links prevents subcategory pages from ranking well in organic search<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  14. 14. 3. Anchor Texts of External Links & Semantics<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  15. 15. 4. On-Page Keyword Usage<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  16. 16. 5. Traffic and Click-Through Data<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  17. 17. 6. Social Graph Metrics<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  18. 18. 7. Registration and Hosting Data<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  19. 19. SEO Ranking Factors<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  20. 20. Thank You!<br />Yalçın Parmaksız<br />crm@myparmaksiz.com<br />www.myparmaksiz.comfriendfeed.com/myparmaksizlinkedin.com/in/myparmaksizfacebook.com/pazarlamatwitter.com/myparmaksizslideshare.net/crmarketing<br />

×