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SEO, AdWords, Analytics (Online Marketing) in Turkey

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SEO, AdWords, Analytics (Online Marketing) in Turkey. This presentation gives brief information and a status update of a promising internet market, Turkey. …

SEO, AdWords, Analytics (Online Marketing) in Turkey. This presentation gives brief information and a status update of a promising internet market, Turkey.
You can also have detailed information about 7 major search engine ranking factors of major search engines like Google, Bing, Yahoo, Yandex, Baidu.

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  • 1. M. Yalçın Parmaksız
    Electronics Eng, MBA
    Online Marketing Techniques
    Genç Girişimciler Kulübü, Istanbul, TURKEY
    April 20, 2010
    www.myparmaksiz.com
    crm@myparmaksiz.com
  • 2. About Turkey
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 3. Internet Users as Percentage of Population
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 4. Internet Users in Turkey
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 5. Components of a Successful Website
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 6. SEO/SEM
    SEO = search engine optimization. The art of getting your website to the top of natural listings on the search engines
    SEM = search engine marketing. Technically covers both, but colloquially refers to the management of Paid Search campaigns
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 7. Google’s Worldwide Search Share (Jul 2009)
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 8. Organic and Sponsored Search Results
    Sponsored Search Results
    Myparmaksiz.com
    Organic Search Results
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 9. Heat Maps
    Myparmaksiz.com
    www.eyetools.com, Cornell University 2004
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 10. How does Google...
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 11. Who is Googlebot / Crawler?
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 12. 1.Trust /Authority of the Host Domain
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 13. 2.Link Popularity of the Specific Page
    Link
    Link
    Link
    Link
    Link
    Link
    Link
    Link
    Link
    Link
    Home
    Page
    Link
    Link
    Critical Mass of links pointing to the home page
    Link
    Myparmaksiz.com
    Category Pages
    Category Pages
    Few or no links pointing to the subcategory pages
    The lack of links prevents subcategory pages from ranking well in organic search
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 14. 3. Anchor Texts of External Links & Semantics
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 15. 4. On-Page Keyword Usage
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 16. 5. Traffic and Click-Through Data
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 17. 6. Social Graph Metrics
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 18. 7. Registration and Hosting Data
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 19. SEO Ranking Factors
    Myparmaksiz.com
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 20. Thank You!
    Yalçın Parmaksız
    crm@myparmaksiz.com
    www.myparmaksiz.comfriendfeed.com/myparmaksizlinkedin.com/in/myparmaksizfacebook.com/pazarlamatwitter.com/myparmaksizslideshare.net/crmarketing