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Online Marketing & Social CRM in Turkey

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Online Marketing & Social CRM in Turkey: Sabanci University Ms 451 Data Visualization and Analysis course, industry speaker seminar.

Online Marketing & Social CRM in Turkey: Sabanci University Ms 451 Data Visualization and Analysis course, industry speaker seminar.

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  • 1.                                                                                                                                                                                                                                                         
    Online Marketing and Social CRM
    14.10.2010
    “MS 451 Data Visualization and Analysis”
    M. Yalçın Parmaksız
    Electronics Eng, MBA
    EBI, E-Marketing Coordinator
    Google AdWords Qualified Individual
    Google Analytics Certified Individual
    WEB CEO Certified SEO/SEM Specialist
    crm@myparmaksiz.com
    www.myparmaksiz.com
  • 2. Toplist 2010 - Turkey
  • 3. My goal is ...
  • 4. Internet Users (World Bank Data)
  • 5. Marketing Activities
  • 6. 1-SEO
    SEO
  • 9. Google’s Worldwide Search Share (Jul 2009)
  • 10. Organic and Sponsored Search Results
    Sponsored Search Results
    Organic Search Results
  • 11. Heat Maps
    www.eyetools.com, Cornell University 2004
  • 12. How does Google...
  • 13. SEO Factors
    Any good search marketing campaign has a multi-pronged approach to achieving top rankings. Blending such factors as site structure, content relevance, and online press releases will influence your site’s chances for success.
  • 14. Long Tail SEO
  • 15. Long Tail...
  • 16. 2-SEM (Google CPC)
    SEM
  • 19. What is Google AdWords ?
  • 20. Ad Types
    • Google.com.tr and other domains
    • 21. Google Content Network
  • 3- Social CRM
    Social CRM
  • 24. 4- E-Mail Marketing
    E-Mail Marketing
  • 27. E-Mail Marketing
  • 5- Data Mining
    Data Mining Operations
  • 36. 5- Data Mining
  • 37. 5- Data Mining – RFM Analysis
  • 38. 5- Data Mining – Conversion Path
  • 39.
  • 40.                                                                                                                                                                                                                                                         
    THANKS
    M. Yalçın Parmaksız
    Electronics Eng, MBA
    EBI, E-Marketing Coordinator
    Google AdWords Qualified Individual
    Google Analytics Certified Individual
    WEB CEO Certified SEO/SEM Specialist
    crm@myparmaksiz.com
    www.myparmaksiz.com