Online Marketing & Social CRM in Turkey

Online Marketing and Social CRM
14.10.2010
“MS 451 Data Visualization and Analysis”
M. Yalçın Parmaksız
Electronics Eng, MBA
EBI, E-Marketing Coordinator
Google AdWords Qualified Individual
Google Analytics Certified Individual
WEB CEO Certified SEO/SEM Specialist
crm@myparmaksiz.com
www.myparmaksiz.com

Toplist 2010 - Turkey

My goal is ...

Internet Users (World Bank Data)

Marketing Activities

1-SEO
Google
Bing
Yahoo
SEO

Google’s Worldwide Search Share (Jul 2009)

Organic and Sponsored Search Results
Sponsored Search Results
Organic Search Results

Heat Maps
www.eyetools.com, Cornell University 2004

How does Google...

SEO Factors
Any good search marketing campaign has a multi-pronged approach to achieving top rankings. Blending such factors as site structure, content relevance, and online press releases will influence your site’s chances for success.

Long Tail SEO

Long Tail...

2-SEM (Google CPC)
AdWords
Affiliation
Analytics
SEM

What is Google AdWords ?

Ad Types
Google.com.tr and other domains
Google Content Network

3- Social CRM
Facebook
Twitter
Linkedin
Social CRM

4- E-Mail Marketing
Gmail
Hotmail
Yahoo
E-Mail Marketing

E-Mail Marketing
Open Rate
Click Rate
Bounce Rate
Soft Bounce
Hard Bounce
Block
Complaints

5- Data Mining
Clustering
Trees
Modeling
Data Mining Operations

5- Data Mining

5- Data Mining – RFM Analysis

5- Data Mining – Conversion Path

THANKS
M. Yalçın Parmaksız
Electronics Eng, MBA
EBI, E-Marketing Coordinator
Google AdWords Qualified Individual
Google Analytics Certified Individual
WEB CEO Certified SEO/SEM Specialist
crm@myparmaksiz.com
www.myparmaksiz.com

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Online Marketing & Social CRM in Turkey

by Yalcin Parmaksiz on Oct 17, 2010

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