Online Marketing & Social CRM in Turkey

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Online Marketing & Social CRM in Turkey: Sabanci University Ms 451 Data Visualization and Analysis course, industry speaker seminar.

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Online Marketing & Social CRM in Turkey

  1. 1.                                                                                                                                                                                                                                                          <br />Online Marketing and Social CRM<br />14.10.2010<br />“MS 451 Data Visualization and Analysis”<br />M. Yalçın Parmaksız<br />Electronics Eng, MBA<br />EBI, E-Marketing Coordinator<br />Google AdWords Qualified Individual<br />Google Analytics Certified Individual<br />WEB CEO Certified SEO/SEM Specialist<br />crm@myparmaksiz.com<br />www.myparmaksiz.com<br />
  2. 2. Toplist 2010 - Turkey<br />
  3. 3. My goal is ...<br />
  4. 4. Internet Users (World Bank Data)<br />
  5. 5. Marketing Activities<br />
  6. 6. 1-SEO <br /><ul><li>Google
  7. 7. Bing
  8. 8. Yahoo</li></ul>SEO<br />
  9. 9. Google’s Worldwide Search Share (Jul 2009)<br />
  10. 10. Organic and Sponsored Search Results<br />Sponsored Search Results<br />Organic Search Results<br />
  11. 11. Heat Maps<br />www.eyetools.com, Cornell University 2004<br />
  12. 12. How does Google...<br />
  13. 13. SEO Factors<br />Any good search marketing campaign has a multi-pronged approach to achieving top rankings. Blending such factors as site structure, content relevance, and online press releases will influence your site’s chances for success.<br />
  14. 14. Long Tail SEO<br />
  15. 15. Long Tail...<br />
  16. 16. 2-SEM (Google CPC) <br /><ul><li>AdWords
  17. 17. Affiliation
  18. 18. Analytics</li></ul>SEM<br />
  19. 19. What is Google AdWords ?<br />
  20. 20. Ad Types<br /><ul><li>Google.com.tr and other domains
  21. 21. Google Content Network</li></li></ul><li>3- Social CRM<br /><ul><li>Facebook
  22. 22. Twitter
  23. 23. Linkedin</li></ul>Social CRM<br />
  24. 24. 4- E-Mail Marketing<br /><ul><li>Gmail
  25. 25. Hotmail
  26. 26. Yahoo</li></ul>E-Mail Marketing<br />
  27. 27. E-Mail Marketing<br /><ul><li>Open Rate
  28. 28. Click Rate
  29. 29. Bounce Rate
  30. 30. Soft Bounce
  31. 31. Hard Bounce
  32. 32. Block
  33. 33. Complaints</li></li></ul><li>5- Data Mining<br /><ul><li>Clustering
  34. 34. Trees
  35. 35. Modeling</li></ul>Data Mining Operations<br />
  36. 36. 5- Data Mining<br />
  37. 37. 5- Data Mining – RFM Analysis<br />
  38. 38. 5- Data Mining – Conversion Path<br />
  39. 39.
  40. 40.                                                                                                                                                                                                                                                          <br />THANKS<br />M. Yalçın Parmaksız<br />Electronics Eng, MBA<br />EBI, E-Marketing Coordinator<br />Google AdWords Qualified Individual<br />Google Analytics Certified Individual<br />WEB CEO Certified SEO/SEM Specialist<br />crm@myparmaksiz.com<br />www.myparmaksiz.com<br />

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