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Google, Bing, Yahoo Web Master Tools

Google, Bing, Yahoo Web Master Tools



Essentials of Google, Bing, and Yahoo Web Master Tools

Essentials of Google, Bing, and Yahoo Web Master Tools



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    Google, Bing, Yahoo Web Master Tools Google, Bing, Yahoo Web Master Tools Presentation Transcript

    • M. Yalçın Parmaksız
      Electronics Eng, MBA
      Online Marketing Techniques
      Certificate Program
      Gelişim Platformu
      January 22, 2011
      Week 2: BingToolbox & Google Web Master Tools & Yahoo Site Explorer
    • 1) Bing Web Master Central > Add Site
    • 2) Bing Web Master Central > Dashboard
    • 3) Bing Web Master Central > CrawlSummary & Errors
      A Web crawler is a computer program that browses the World Wide Web in a methodical, automated manner or in an orderly fashion. Other terms for Web crawlers are ants, automatic indexers,bots,[1] or Web spiders,[2] Web robots,[2] or—especially in the FOAF community—Web scutters[3].
      This process is called Web crawling or spidering. Many sites, in particular search engines, use spidering as a means of providing up-to-date data. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches.
    • 4) Bing Web Master Central > CrawlDetails
      • 403 Forbidden is a HTTP status code returned by a web server when a user agent requests a resource that the server does not allow them to.
      • 404 Not FoundThe requested resource could not be found but may be available again in the future.[2] Subsequent requests by the client are permissible.
      • 302: Found: The HTTP response status code 302 Found is the most common way of performing a redirection.
    • 5) Bing Web Master Central > Sitemaps
      A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion
    • 6) Bing Web Master Central- Index andTrafficSummary
    • 7) Bing Web Master Central > Index Explorer
    • 8) Bing Web Master Central > Links
    • 1) Google Web Master Tools > Dashboard
    • 2)Google Web Master Tools > Search Queries
      Click Through Rate
      Number of clicks/Number of impressions
      Number of impressions
      Google Search Queries
      Average position in Google search results
    • 3) Google Web Master Tools- Links toyour site
    • 4) Google Web Master Tools > Keywords
    • 5) Google Web Master Tools- Crawls Stats
    • 6) Google Web Master Tools- Page Speed
    • 7) Google Web Master Tools > Sitemaps
    • 8) Google Web Master Tools> Crawler Access
    • 9) Google Web Master Tools > Site Links
    • 10) Google Web Master Tools > Settings
      www or non www
    • Yahoo Site Explorer