E-Commerce Performance Measurement (SEO, Google AdWords, Google Analytics) in Turkey |Online Marketing|Search Engine Optimization|Consultancy

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SEO, AdWords, Analytics (Online Marketing) in Turkey. This presentation gives brief information and a status update of a promising internet market, Turkey. Different revenue models and performance …

SEO, AdWords, Analytics (Online Marketing) in Turkey. This presentation gives brief information and a status update of a promising internet market, Turkey. Different revenue models and performance appraisal of these models for major Turkish web sites are also included in this presentation. If you would like to get deatiled information regarding the e-commerce/online marketing environmentt of Turkey please consult to crm @ myparmaksiz. com

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  • 1. M. Yalçın Parmaksız
    Electronics Eng, MBA
    E-Marketing Coordinator, EBİ A.Ş
    E-Commerce Performance Measurement
    Informatics Associations of Turkey (IAT),Istanbul, Turkey
    June 11, 2010
    www.myparmaksiz.com
    crm@myparmaksiz.com
  • 2. Trends in Turkey
    Last 1 month
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 3. E Commerce Sites - 1
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 4. E Commerce Sites - 2
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 5. Google Web Master Tools- Search Queries
    Click Through Rate
    Number of clicks/Number of impressions
    Number of impressions
    Google Search Queries
    Average position in Google search results
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 6. About Turkey
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 7. Internet Users Stats in Turkey
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 8. Internet Users
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 9. Internet Users in Turkey
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 10. PC /Lap Top Internet Use in Turkey
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 11. Mobile Internet Use in Turkey
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 12. Turkey – The Facts
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 13. Convergence is taking place
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 14. Top Activities Carried Out - Turkey
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 15. Most Popular Web Sites
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 16. Ecommerce Basics in the past 6 months
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 17. The internet can influence purchasing
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 18. Components of a Successful Website
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 19. SEO/SEM
    SEO = search engine optimization. The art of getting your website to the top of natural listings on the search engines
    SEM = search engine marketing. Technically covers both, but colloquially refers to the management of Paid Search campaigns
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 20. Google’s Worldwide Search Share (Jul 2009)
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 21. Organic and Sponsored Search Results
    Sponsored Search Results
    Organic Search Results
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 22. Heat Maps
    www.eyetools.com, Cornell University 2004
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 23. Black Magic SEO
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 24. How does Google...
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 25. 1.Trust /Authority of the Host Domain
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 26. 2.Link Popularity of the Specific Page
    Link
    Link
    Link
    Link
    Link
    Link
    Link
    Link
    Link
    Link
    Home
    Page
    Link
    Link
    Critical Mass of links pointing to the home page
    Link
    Category Pages
    Category Pages
    Few or no links pointing to the subcategory pages
    The lack of links prevents subcategory pages from ranking well in organic search
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 27. 3. Anchor Texts of External Links & Semantics
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 28. 4. On-Page Keyword Usage
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 29. 6. Social Graph Metrics
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 30. 7. Registration and Hosting Data
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 31. SEO Ranking Factors
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 32. SEO vs AdWords
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 33. What is Google AdWords ?
    • Google.com.tr and other domains
    • 34. Google Content Network
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 35. Google AdWords- Content Network
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 36. Google AdWords Image Ads
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 37. Google AdWords Video Ads
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 38. Google AdWords Mobile Ads
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 39. Ready to implement- Video and Banner Ads
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 40. AdWords CTP Video Metrics
    • Mouseover Impressions: Interactions + Clicks
    • 41. Interaction Rate:
    • 42. ClickThrough Rate:
    • 43. Mousover rate:
    • 44. Play Rate: The play rate column in your video ad reports indicates the number of plays your video receives divided by the number of times your video ad is shown (impressions).
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 45. What is Google Analytics ?
    www.myparmaksiz.com
    SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 46. Providing Answers to Difficult Questions
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 47. A Few Features
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 48. How Google Analytics Works ?
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
  • 49. Report Interface
    www.myparmaksiz.com
    SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM