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E-Commerce Performance Measurement (SEO, Google AdWords, Google Analytics) in Turkey |Online Marketing|Search Engine Optimization|Consultancy
 

E-Commerce Performance Measurement (SEO, Google AdWords, Google Analytics) in Turkey |Online Marketing|Search Engine Optimization|Consultancy

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SEO, AdWords, Analytics (Online Marketing) in Turkey. This presentation gives brief information and a status update of a promising internet market, Turkey. Different revenue models and performance ...

SEO, AdWords, Analytics (Online Marketing) in Turkey. This presentation gives brief information and a status update of a promising internet market, Turkey. Different revenue models and performance appraisal of these models for major Turkish web sites are also included in this presentation. If you would like to get deatiled information regarding the e-commerce/online marketing environmentt of Turkey please consult to crm @ myparmaksiz. com

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    E-Commerce Performance Measurement (SEO, Google AdWords, Google Analytics) in Turkey |Online Marketing|Search Engine Optimization|Consultancy E-Commerce Performance Measurement (SEO, Google AdWords, Google Analytics) in Turkey |Online Marketing|Search Engine Optimization|Consultancy Presentation Transcript

    • M. Yalçın Parmaksız
      Electronics Eng, MBA
      E-Marketing Coordinator, EBİ A.Ş
      E-Commerce Performance Measurement
      Informatics Associations of Turkey (IAT),Istanbul, Turkey
      June 11, 2010
      www.myparmaksiz.com
      crm@myparmaksiz.com
    • Trends in Turkey
      Last 1 month
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • E Commerce Sites - 1
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • E Commerce Sites - 2
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Google Web Master Tools- Search Queries
      Click Through Rate
      Number of clicks/Number of impressions
      Number of impressions
      Google Search Queries
      Average position in Google search results
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • About Turkey
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Internet Users Stats in Turkey
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Internet Users
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Internet Users in Turkey
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • PC /Lap Top Internet Use in Turkey
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Mobile Internet Use in Turkey
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Turkey – The Facts
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Convergence is taking place
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Top Activities Carried Out - Turkey
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Most Popular Web Sites
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Ecommerce Basics in the past 6 months
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • The internet can influence purchasing
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Components of a Successful Website
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • SEO/SEM
      SEO = search engine optimization. The art of getting your website to the top of natural listings on the search engines
      SEM = search engine marketing. Technically covers both, but colloquially refers to the management of Paid Search campaigns
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Google’s Worldwide Search Share (Jul 2009)
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Organic and Sponsored Search Results
      Sponsored Search Results
      Organic Search Results
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Heat Maps
      www.eyetools.com, Cornell University 2004
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Black Magic SEO
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • How does Google...
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • 1.Trust /Authority of the Host Domain
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • 2.Link Popularity of the Specific Page
      Link
      Link
      Link
      Link
      Link
      Link
      Link
      Link
      Link
      Link
      Home
      Page
      Link
      Link
      Critical Mass of links pointing to the home page
      Link
      Category Pages
      Category Pages
      Few or no links pointing to the subcategory pages
      The lack of links prevents subcategory pages from ranking well in organic search
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • 3. Anchor Texts of External Links & Semantics
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • 4. On-Page Keyword Usage
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • 6. Social Graph Metrics
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • 7. Registration and Hosting Data
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • SEO Ranking Factors
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • SEO vs AdWords
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • What is Google AdWords ?
      • Google.com.tr and other domains
      • Google Content Network
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Google AdWords- Content Network
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Google AdWords Image Ads
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Google AdWords Video Ads
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Google AdWords Mobile Ads
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Ready to implement- Video and Banner Ads
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • AdWords CTP Video Metrics
      • Mouseover Impressions: Interactions + Clicks
      • Interaction Rate:
      • ClickThrough Rate:
      • Mousover rate:
      • Play Rate: The play rate column in your video ad reports indicates the number of plays your video receives divided by the number of times your video ad is shown (impressions).
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • What is Google Analytics ?
      www.myparmaksiz.com
      SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Providing Answers to Difficult Questions
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • A Few Features
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • How Google Analytics Works ?
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM
    • Report Interface
      www.myparmaksiz.com
      SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM