Siebel   eloqua itc - cloud connector
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Siebel eloqua itc - cloud connector

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Siebel   eloqua itc - cloud connector Siebel eloqua itc - cloud connector Presentation Transcript

  • ITC Infotech’s Cloud Connector For Eloqua And Siebel Integration (EASI)
  •  2013 ITC Infotech 2 Siebel – Eloqua Integration : Business Need EASI– Eloqua and Siebel Integration allows you to simplify your Enterprise Marketing automation needs. Do you want to unlock the potential of your customer data warehouse? Do you want a digital marketing solution for you Siebel contacts and Siebel loyalty members? Do you want quick campaign launch and response and leverage your segmentation tool ? Leverage your datawarehouse with OBIEE Segmentation Manager to create complex segments and use the interface between OBIEE and Eloqua, to easily execute campaigns in Eloqua For B2B customers having Siebel modules other than Siebel Marketing; with EASI and Eloqua integration, can conduct campaigns in Eloqua , with contacts synchronization and get back the responses in Siebel CRM as part of the customer master record For customers having Siebel Marketing and wanting to leverage results of their complex and conditioned segmentation with a digital marketing tool, EASI along with Eloqua can provide a seamless solution to send Siebel Marketing segments to launch campaign in Eloqua
  •  2013 ITC Infotech 3 Eloqua When Customer has Siebel Marketing For customers having Siebel Marketing and wanting to leverage results of their complex and conditioned segmentation with a digital marketing tool, EASI along with Eloqua can provide a seamless solution to send Siebel Marketing segments to launch campaign in Eloqua. Siebel Marketing Segmentation Using OBIEE Contact load EASI Insert/update contact Launch campaign
  •  2013 ITC Infotech 4 Eloqua When Customer has Siebel CRM but no Marketing module For B2B customers having Siebel modules other than Siebel Marketing; with EASI and Eloqua integration, can conduct campaigns in Eloqua , with contacts synchronization and get back the responses in Siebel CRM as part of the customer master record. Contacts EASI Segmentation Launch campaign Incremental Insert/ updates Response mgmt Bulk Load of Contacts Campaign Response Responses
  •  2013 ITC Infotech 5 When the customer has a DWH and needs OBIEE enabled Marketing capability Eloqua EASI Campaign Design Launch campaign Response mgmt Leverage your datawarehouse with OBIEE Segmentation Manager to create complex segments and use the interface between OBIEE and Eloqua, to easily execute campaigns in Eloqua It is expected that the DWH will be in customer DMZ Customer DWH Stand alone Segmentation engine OBIEE Bulk Load of Contacts Campaign Responses
  •  2013 ITC Infotech 6 Siebel - Eloqua Integration – High-level integrated flows 1) Segmentation in Siebel – Imported in Eloqua Campaign contacts segmented in Siebel Marketing are loaded into Eloqua automatically during “Load Campaign” in Siebel. The contacts are created in Eloqua with ability to add along with the contact attributes, additional information like for example loyalty attributes (balance point). 2) Creation of Eloqua Shared List Automatic creation of Eloqua shared list for creating a quick segment. This is an integration of a Siebel Marketing segment to automatically load this segment as a shared list in Eloqua. 3) Individual Contact Update Contact attributes updates in Siebel will be updated in Eloqua in real time. For example, a change to loyalty points balance for the contact in Siebel will be reflected back in Eloqua. 4) Eloqua Response view in Siebel Eloqua Campaign Responses for a contact can be viewed in Siebel by the call center agents for any clarifications related to any campaigns. The data is not stored in Siebel but pulled from Eloqua to be displayed in Siebel. 5) Eloqua-Siebel Activity Creation Based on the response for a campaign contact attribute will be updated in Siebel or a New activity will be created. Example: If the contact unsubscribe for email, the Eloqua campaign response will update “Do not Email” attribute against that contact record in Siebel. If there is any bounce back for any email a new activity will be created in Siebel for the call center agents to call the customer to inform the same.
  •  2013 ITC Infotech 7 Siebel - Eloqua Integration – High-level process flow Application Events Custom Web Services using C# (.net) Eloqua API (REST/BULK) Scheduled Jobs Custom Workflows Scheduled Jobs Export Data Export Data File Application Events Custom Siebel Business Process Eloqua API (SOAP) Request Response Individual Contact Update & Bulk Load Activity View VBC in Siebel Eloqua to Siebel Data Load ITC Infotech Cloud Connector
  •  2013 ITC Infotech 8 1: Individual Contact Update Asynchronous Request Siebel Events Contact Save Loyalty Member Save Get Siebel-Eloqua Mappings Build Input Arguments Custom Web Service Eloqua Insert/Update Contact 1. Add remove field mappings between Eloqua & Siebel. 2. Key Loyalty attributes exposed on Contact Business Component (Rolled up). 3. Loyalty attributes in Eloqua remain in sync with Siebel Loyalty. 4. Create Eloqua segment using customer loyalty attributes which is always in sync with Siebel Loyalty Stored in Siebel LOV Cloud Server
  •  2013 ITC Infotech 9 Create CSV Load from CSV Siebel Process Custom WebService REST API Call Create Shared List Customized Business Process 1. Revised Siebel Marketing OOTB workflows Import Marketing Contact Marketing Campaign Load 2. Automatic creation of Contact Shared List in Eloqua for campaign contacts loaded from Siebel 3. Customization works in sync with automatic split of campaign contact load for every 1000 record batch size. 2: Bulk Contact Load & Shared List Siebel Campaign Create & Associate Segment Load Campaign
  •  2013 ITC Infotech 10 Scheduled Workflow Scheduled Activity Export Eloqua Activity Data File Read Activity Data File Load Eloqua Activity Marked for Follow-up in LOV? Create Siebel Activity Siebel RCR Job Recurring Export Job 1. LOV Driven conditions to create Siebel Activity (Eg: Follow up Siebel activity for Bounce back) 2. Non SRF configurations drives Siebel Activity. (Eg: Activity Type, Owner, Due date, Priority etc.,) 3. Configure number of days to control recent view of Eloqua Activities. 3: Activity Load From Eloqua Siebel Eloqua
  •  2013 ITC Infotech 11 Siebel - Eloqua Integration – Technical Architecture Customer’s Network Customer’s DMZ EASI Siebel On Premise Siebel Web Server Contacts Eloqua Activities End-to-End Integration EASI – Eloqua And Siebel Integration (ITC Infotech’s cloud connector)
  •  2013 ITC Infotech 12 Q & A
  •  2013 ITC Infotech Thank you