The Nature of Program
Evaluation
Carlo Magno, PhD
Counseling and Educational
Psychology Department
Answer the following questions:
• Why is program evaluation needed?
• What are the roles of a professional
program evaluat...
Program evaluation is needed
because…
• Policy makers need good information about the relative
effectiveness of the progra...
Program Evaluation
• Systematic investigation of the merit, worth or
significance of an object (Scriven, 1999), hence
assi...
Prerequisite to evaluation
• Need a program: - an organized action
– Direct service interventions
– Community mobilization...
Inquiry and Judgment in Evaluation
• (1) Determining standards for judging
quality and deciding whether those
standards sh...
Evidence of value and judgement:
• What will be evaluated? (i.e., what is "the program" and
in what context does it exist?...
Difference between Research and
Evaluation
• Purpose
• Approaches
• Who sets the agenda?
• Generalizability of results
• C...
Difference in Purpose
• Research
– Add knowledge in a field, contribute to theory
– Seeks conclusion
• Evaluation
– Help t...
Difference in Approaches
• Research
– Quest for laws
– Explore and establish causal relationships
• Evaluation
– Describin...
Difference on who sets the agenda
• Research
– The hypothesis investigated is chosen by the
researcher and the appropriate...
Difference in generalizability of
results
• Research
– Methods are designed to maximize
generalizability to many different...
Difference in Criteria and standards
• Research
– Internal validity (causality),
– external validity (generalizability)
• ...
Difference in Preparation
• Research
– In depth training on a single discipline in their field of
inquiry.
• Evaluation
– ...
Competencies needed by professional
Evaluators (Sanders, 1999)
• Ability to describe the object and context of an evaluati...
Purposes of Evaluation
• Talmage (1982)
– Render judgment in the worth of the program
– Assist decision makers responsible...
Purposes of Evaluation
• Weiss (1988) and Henry (2000)
– Bring about social betterment
• Mark, Henry, and Julnes (1999)
– ...
Purposes of Evaluation
• House and Howe (1999)
– Foster deliberate democracy-work to help less
powerful stakeholders gain ...
Roles of the Professional Evaluator
• Rallis and Rossman (2000)
– Critical friend: “someone the emperor knows
and can list...
Roles of the Professional Evaluator
• Patton (1996)
– Facilitator
– Collaborator
– Teacher management consultant
– OD spec...
Roles of the Professional Evaluator
• Mertens (1999), Chelimsky (1998), and
Greene (1997)
– Including the stakeholders as ...
Roles of the Professional Evaluator
• Bickman (2001) and Chen (1990)
– Take part in program planning
– Help articulate pro...
Roles of the Professional Evaluator
• Lipsey (2000)
– Provides expertise to track things down,
systematically observe and ...
Roles of the Professional Evaluator
• Fitzpatrick, Worthen, and Sanders (2004)
– Negotiating with stakeholders group to de...
Examples of evaluation use in
Education
• To empower teachers to have more say about how
school budget are allocated
• To ...
Examples of evaluation use in other
public and Nonprofit sectors
• To decide whether to implement an urban development
pro...
Examples of evaluation use in
Business and industry
• To improve a commercial product
• To judge the effectiveness of a co...
Formative and Summative
Evaluation
• Formative – provide information for
program improvement. Judgment of a part
of a prog...
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The nature of program evaluation

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The nature of program evaluation

  1. 1. The Nature of Program Evaluation Carlo Magno, PhD Counseling and Educational Psychology Department
  2. 2. Answer the following questions: • Why is program evaluation needed? • What are the roles of a professional program evaluator?
  3. 3. Program evaluation is needed because… • Policy makers need good information about the relative effectiveness of the program. – Which programs are working well? – Which poorly? – What are the program’s relative cost and benefits? – Which parts of the program are working? – What can be done with those parts that are not working well? – Have al parts of the program been thought through carefully at the planning stage? – What is the theory or logic model for the program effectiveness? – What adaptations would make the program more effective?
  4. 4. Program Evaluation • Systematic investigation of the merit, worth or significance of an object (Scriven, 1999), hence assigning “value” to a program’s efforts means addressing those three inter-related domains: – Merit (or quality) – Worth (or value, i.e., cost-effectiveness) – Significance (or importance) • The identification, clarification, and application of defensible criteria to determine an object’s value in relation to those criteria (Fitzpatrick, WEorthen, & Sanders, 2004).
  5. 5. Prerequisite to evaluation • Need a program: - an organized action – Direct service interventions – Community mobilization efforts – Research initiatives – Surveillance systems – Policy development activities – Outbreak investigations – Laboratory diagnostics – Communication campaigns – Infrastructure building projects – Training and education services – Administrative systems
  6. 6. Inquiry and Judgment in Evaluation • (1) Determining standards for judging quality and deciding whether those standards should be relative or absolute. • (2) Collecting relevant information • (3) Applying the standards to determine value, quality, utility, effectiveness, or significance.
  7. 7. Evidence of value and judgement: • What will be evaluated? (i.e., what is "the program" and in what context does it exist?) • What aspects of the program will be considered when judging program performance? • What standards (i.e., type or level of performance) must be reached for the program to be considered successful? • What evidence will be used to indicate how the program has performed? • What conclusions regarding program performance are justified by comparing the available evidence to the selected standards? • How will the lessons learned from the inquiry be used to improve public health effectiveness?
  8. 8. Difference between Research and Evaluation • Purpose • Approaches • Who sets the agenda? • Generalizability of results • Criteria and standards • Preparation
  9. 9. Difference in Purpose • Research – Add knowledge in a field, contribute to theory – Seeks conclusion • Evaluation – Help those who hold a stake in whatever is being evaluated – Leads to judgments
  10. 10. Difference in Approaches • Research – Quest for laws – Explore and establish causal relationships • Evaluation – Describing a phenomenon may use causal relationships – Causal relationships will depend on the needs of the stakeholders
  11. 11. Difference on who sets the agenda • Research – The hypothesis investigated is chosen by the researcher and the appropriate steps in developing the theory. • Evaluation – Questions to be answered comes form many sources (stakeholders). – Consults with stakeholders to determine the focus of the study.
  12. 12. Difference in generalizability of results • Research – Methods are designed to maximize generalizability to many different settings • Evaluation – Specific to the context which evaluation object rests.
  13. 13. Difference in Criteria and standards • Research – Internal validity (causality), – external validity (generalizability) • Evaluation – Accuracy (corresponding to reality) – Utility (results serve practical information) – Feasibility (realistic, prudent, diplomatic, frugal) – Propriety (done legally and ethiocally)
  14. 14. Difference in Preparation • Research – In depth training on a single discipline in their field of inquiry. • Evaluation – Responds to the needs of clients and stakeholders with many information needs and operating in many different settings. – Interdisciplinary: Sensitive to a wide range of phenomenon that they must attend to. – Familiar with a wide variety of methods – Establish personal working relationships with clients (interpersonal and communication skills)
  15. 15. Competencies needed by professional Evaluators (Sanders, 1999) • Ability to describe the object and context of an evaluation • Conceptualize appropriate purposes and framework for evaluation • Identify and select appropriate evaluation questions, information needs, and sources of information • Select mans for collecting and analyzing information • Determine the value of the object of an evaluation • Communicate plans and results effectively to audiences • Manage the evaluation • Maintain ethical standards • Adjust to external factors influencing the evaluation • Evaluate the evaluation
  16. 16. Purposes of Evaluation • Talmage (1982) – Render judgment in the worth of the program – Assist decision makers responsible for deciding policy – Serve a political function • Rallis and Rossman (2000) – Learning, helping practitioners and others better understand and interpret their observations •
  17. 17. Purposes of Evaluation • Weiss (1988) and Henry (2000) – Bring about social betterment • Mark, Henry, and Julnes (1999) – Betterment – alleviation of social problems, meeting of human needs • Chelimsky (1997) – takes a global perspective: new technologies, demographic imbalance, environmental protection, sustainable development, terrorism, human rights
  18. 18. Purposes of Evaluation • House and Howe (1999) – Foster deliberate democracy-work to help less powerful stakeholders gain a voice and to stimulate dialogue among stakeholders in a democratic fashion. • Mark, Henry, and Julnes (1999) – Assessment of merit and worth – Oversight and compliance – Program and organizational improvement – Knowledge development
  19. 19. Roles of the Professional Evaluator • Rallis and Rossman (2000) – Critical friend: “someone the emperor knows and can listen to. She is more friend than judge, although she is not afraid to offer judgment” (p. 83) • Schwant (2001) – Helping practitioners develop critical judgment
  20. 20. Roles of the Professional Evaluator • Patton (1996) – Facilitator – Collaborator – Teacher management consultant – OD specialist – Social-change agent • Preskilll and Torres (1999) – Bring about organizational learning and instilling a learning environment
  21. 21. Roles of the Professional Evaluator • Mertens (1999), Chelimsky (1998), and Greene (1997) – Including the stakeholders as part of the evaluation process • House and Howe (1999) – Stimulating dialogue among various groups
  22. 22. Roles of the Professional Evaluator • Bickman (2001) and Chen (1990) – Take part in program planning – Help articulate program theories or logic model • Wholey (1996) – Help policy makers and managers select the performance dimension to be measured as well as the tools to use in measuring those dimensions
  23. 23. Roles of the Professional Evaluator • Lipsey (2000) – Provides expertise to track things down, systematically observe and measure them, and compare, analyze, and interpret with a good faith attempt at aobjectivity.
  24. 24. Roles of the Professional Evaluator • Fitzpatrick, Worthen, and Sanders (2004) – Negotiating with stakeholders group to define the purpose of evaluation – Developing contracts – Hiring and overseeing staff – Managing budgets – Identifying disenfranchised or underrepresented groups – Working with advisory panels – Collecting and analyzing and interpreting qualitative and quantitative information – Communicating frequently with various stakeholders to seek input into the evaluation and to report results – Writing reports – Considering effective ways to disseminate information – Meeting with the press and other representatives to report on progress and results – Recruiting others to evaluate the evaluation
  25. 25. Examples of evaluation use in Education • To empower teachers to have more say about how school budget are allocated • To judge the quality of the school curricula in specific content areas • To accredit schools that meet minimum accreditation standards • To determine the value of a middle school’s block scheduling • To satisfy an external funding agency’s demands for reports on effectiveness of school programs it supports • To assist parents and students in selecting schools in a district with school choice • To help teachers improve their reading program to encourage more voluntary reading
  26. 26. Examples of evaluation use in other public and Nonprofit sectors • To decide whether to implement an urban development program • To establish the value of a job-training program • To decide whether to modify a low-cost housing project’s rental policies • To improve a recruitment program for blood donors • To determine the impact of a prison’s early release program in recidivism • To gauge community reaction to proposed fire-burning restrictions to improve air quality • To determine the cost-benefit contribution of a new sports stadium for a metropolitan area
  27. 27. Examples of evaluation use in Business and industry • To improve a commercial product • To judge the effectiveness of a corporate training program on teamwork • To determine the effect of a new flextime policy on productivity, recruitment, and retention • To identify the contributions of specific programs to corporate profits • To determine the public’s perception of a corporation’s environmental image • To recommend ways to improve retention among younger employees • To study the quality of performance-appraisal dfeedback
  28. 28. Formative and Summative Evaluation • Formative – provide information for program improvement. Judgment of a part of a program. • Summative – concerned with providing information to serve decisions or assist in making judgments about program adoption, continuation or expansion.
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