Getting to Mobile First: 5 Numbers to Consider!
RUN MOBILE APPS FASTER, BETTER & SMARTER!
June 13, 2013!

Crittercism Solu...
What does Mobile-First mean?!

10%! $150M! 38%!
Mobile in-store
transactions!

Productivity savings from
mobile devices & ...
5 Numbers to Consider as You Become a Mobile-First Organization!

1B!

Number of smartphones!
out there
!!

1

100M+!

Fac...
1B Devices out there!

1B devices out there!

June 13, 2013!

Crittercism Solution Overview!

4!
1B Devices out there!

10% of revenues !
through mobile devices/app!

June 13, 2013!

Crittercism Solution Overview!

5!
1B Devices out there!

US consumer 2.5 hrs!
on mobile apps/day !

June 13, 2013!

Crittercism Solution Overview!

6!
100M+ Factors that Affect Your App Experience!

ENTERPRISE!

ENTERPRISE SERVICES!

7+ Cloud Services!

CARRIERS, NETWORKS!...
1,000 Milliseconds!

ENTERPRISE!

ENTERPRISE SERVICES!

1,000 Milliseconds !
CARRIERS, NETWORKS!

DEVICES, CLIENTS, OS!

U...
1,000 Milliseconds Bar for Engagement!

Delay!
!

User Reaction!
!

0-100ms!

Instant!

0-300ms!

Slight perceptible delay...
100s of Metrics to Consider!

ENTERPRISE!

ENTERPRISE SERVICES!

✔  Star

CARRIERS, NETWORKS!

DEVICES, CLIENTS, OS!

USER...
100s of Metrics to Consider!

ENTERPRISE!

ENTERPRISE SERVICES!

✔  Apps!
✔  Geo!
CARRIERS, NETWORKS!

✔  Latency!
✔  Erro...
100s of Metrics to Consider!

ENTERPRISE!

ENTERPRISE SERVICES!

✔  APIs

CARRIERS, NETWORKS!

DEVICES, CLIENTS, OS!

USER...
100s of Metrics to Consider!

ENTERPRISE!

ENTERPRISE SERVICES!

✔  App

CARRIERS, NETWORKS!

DEVICES, CLIENTS, OS!

USERS...
100s of Metrics to Consider!

ENTERPRISE!

ENTERPRISE SERVICES!

✔  MAU,

CARRIERS, NETWORKS!

DEVICES, CLIENTS, OS!

USER...
1 Chance to WOW !

90%!

of users delete app after
the first bad experience!

41!

apps average; 2M apps!
In App Stores!

8...
Mobile application performance monitoring !
(APM) technologies help enterprises !
understand application usage patterns,
p...
Crittercism Mobile App Performance Management!

Complete Real-User monitoring!
• 
• 

• 
• 

Cloud, network, crashes & err...
We make sure that people can
buy and sell on eBay!
We make sure Yahoo! Weather
users know when to bring an umbrella!
The Leading Performance Management Solution!
Built for Mobile Apps!
TRY IT FOR FREE NOW: CRITTERCISM.COM!
June 13, 2013!

...
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Getting to Mobile First: 5 Numbers to Consider!

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Getting to Mobile First: 5 Numbers to Consider!

  1. 1. Getting to Mobile First: 5 Numbers to Consider! RUN MOBILE APPS FASTER, BETTER & SMARTER! June 13, 2013! Crittercism Solution Overview! 1!
  2. 2. What does Mobile-First mean?! 10%! $150M! 38%! Mobile in-store transactions! Productivity savings from mobile devices & apps! Users on mobile! $20B! 30%! 2013 Mobile Revenue! Ad Revenue comes from mobile! 50%! Revenue thru mobile!
  3. 3. 5 Numbers to Consider as You Become a Mobile-First Organization! 1B! Number of smartphones! out there !! 1 100M+! Factors affect experience and performance !! !! 1000! User experience! msec! bar !! CHANCE ! TO WOW! 100! metrics !! June 13, 2013! Crittercism Solution Overview! 3!
  4. 4. 1B Devices out there! 1B devices out there! June 13, 2013! Crittercism Solution Overview! 4!
  5. 5. 1B Devices out there! 10% of revenues ! through mobile devices/app! June 13, 2013! Crittercism Solution Overview! 5!
  6. 6. 1B Devices out there! US consumer 2.5 hrs! on mobile apps/day ! June 13, 2013! Crittercism Solution Overview! 6!
  7. 7. 100M+ Factors that Affect Your App Experience! ENTERPRISE! ENTERPRISE SERVICES! 7+ Cloud Services! CARRIERS, NETWORKS! 400+ Carriers! DEVICES, CLIENTS, OS! 7OS, 20iOS, 1000+ Android! USERS!
  8. 8. 1,000 Milliseconds! ENTERPRISE! ENTERPRISE SERVICES! 1,000 Milliseconds ! CARRIERS, NETWORKS! DEVICES, CLIENTS, OS! USERS! to grab the users attention!
  9. 9. 1,000 Milliseconds Bar for Engagement! Delay! ! User Reaction! ! 0-100ms! Instant! 0-300ms! Slight perceptible delay! 300-1000ms! Task focus, perceptible delay! 1s+! Mental context switch! 10s+! ! ! ! ! ! I’ll come back later!
  10. 10. 100s of Metrics to Consider! ENTERPRISE! ENTERPRISE SERVICES! ✔  Star CARRIERS, NETWORKS! DEVICES, CLIENTS, OS! USERS! rating! ✔  Transaction volume! ✔  Transaction ASP! ✔  Downloads! ✔  Churn etc.!
  11. 11. 100s of Metrics to Consider! ENTERPRISE! ENTERPRISE SERVICES! ✔  Apps! ✔  Geo! CARRIERS, NETWORKS! ✔  Latency! ✔  Error rates! ✔  Data volumes (in/out)! DEVICES, CLIENTS, OS! USERS!
  12. 12. 100s of Metrics to Consider! ENTERPRISE! ENTERPRISE SERVICES! ✔  APIs CARRIERS, NETWORKS! DEVICES, CLIENTS, OS! USERS! used! ✔  Data in/out API! ✔  API errors! ✔  APIs per geo!
  13. 13. 100s of Metrics to Consider! ENTERPRISE! ENTERPRISE SERVICES! ✔  App CARRIERS, NETWORKS! DEVICES, CLIENTS, OS! USERS! per OS, Apps per device, users per OS/ Device! ✔  Errors per OS, Errors per Device!
  14. 14. 100s of Metrics to Consider! ENTERPRISE! ENTERPRISE SERVICES! ✔  MAU, CARRIERS, NETWORKS! DEVICES, CLIENTS, OS! USERS! DAU! ✔  Users per geo! ✔  Users per app & version!
  15. 15. 1 Chance to WOW ! 90%! of users delete app after the first bad experience! 41! apps average; 2M apps! In App Stores! 8 June 13, 2013! apps launched! per day! Crittercism Solution Overview! 15!
  16. 16. Mobile application performance monitoring ! (APM) technologies help enterprises ! understand application usage patterns, performance and user frustration with applications deployed internally to enterprise users and externally to customers.! June 13, 2013! 16!
  17. 17. Crittercism Mobile App Performance Management! Complete Real-User monitoring! •  •  •  •  Cloud, network, crashes & errors metrics! Discover, alerts, real-time & trend reports! Impact based prioritization! Deep diagnostics and Breadcrumbs! Proven Scale! Ground-up mobile support! •  •  Actionable Data & Insights ! •  •  iOS, Android, windows 8, HTML 5! Wifi and Cellular networks! Scales to hundreds of millions of apps and devices! Highly reliable SaaS service! Integrated to Ops/IT systems & workflows! July 22, 2013! Crittercism Solution Overview! 17!
  18. 18. We make sure that people can buy and sell on eBay!
  19. 19. We make sure Yahoo! Weather users know when to bring an umbrella!
  20. 20. The Leading Performance Management Solution! Built for Mobile Apps! TRY IT FOR FREE NOW: CRITTERCISM.COM! June 13, 2013! Crittercism Solution Overview! 20!
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