Social media tactical plan
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Social media tactical plan

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Social Media Tactical Plan

Every business it is unique and special.

Even if we were to talk about 4 companies that offer the same service, every single one of them has a different brand mantra and a different value proposition.

Therefore every single one of them has a particular why to handle their communications.

The main objective of writing a tactical plan is to make transparent and clear, what will be the objectives to accomplish in a given time and to clarify what actions are going to be taken and with what metrics are they going to be measured.

By doing this our clients understand the importance of the work that is going to be done, their role and involvement and the part that the consultant is going to develop for them.

Feel free to contact me so I can better understand your needs.

cristo.leon.77@gmail.com
@cristoleon_

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Social media tactical plan Social media tactical plan Document Transcript

  • Social MediaTactical PlanAn example for Small Business
  • Social Media Tactical PlanThis plan includes the tactical objectives to be used to accomplishthe following social media goals:1. Increase inbound leads at a low cost.2. Expand reach of thought leadership content.3. Engage and excite influencers current clients.4. Better understand, identify, and engage potential buyers.5. Increase visibility on Google searches.6. Expand positioning of and visit of the web page or blog.Web page…………………………………………………………………03Social networks………………………………………………………..04Micro blogging………………………………………………………….05Geotagging………………………………………………………………06Photo sharing…………………………………………………………..07Additional notes and objectives………………………………09 Cristo Leon | Social Media Consultant | cristo.leon.77@gmail.com | @cristoleon_ 2
  • Web page.Short term objectives: Key metrics • Number of visits Increase recognition • Number of social shares  Modify design for SEO. • Audience growth- unique  Include RSS button. and returns  Include social share buttons. • Conversions • Subscribers Increase engagement • Inbound links  Encourage the use of the • Technorati, Alltop, and application X other directory listings  Increase the number of visits • SEO Improvements to the Contact page.  Add RSS button.  Add social share buttons Day Week Month Hours Cristo Leon | Social Media Consultant | cristo.leon.77@gmail.com | @cristoleon_ 3
  • Social networks.Short term objectives: Key metrics • Facebook Likes and posts Facebook Fan Page • Referring traffic.  To serve as a second channel of social engagement and as • Photo likes. E-Commerce window • Comments  Share a mix of relevant links, • Klout score. engaging content, photos and polls  Make sure you promote upcoming events and create them in the events tab  2 posts per day  Engage with influencers Day Week Month Hours Cristo Leon | Social Media Consultant | cristo.leon.77@gmail.com | @cristoleon_ 4
  • Micro blogging.Short term objectives: Key metrics • Followers Twitter • Mentions  Promote content • Retweets through Twitter • Retweet Reach  Segment influencers • Replies Reach and create lists • Number of lists  Utilize promoted • Social Capital--influence Tweets of Twitter followers  Listen to relevant • Posts conversations • Tweeth Reach Score.  Build reputation Day Week Month Hours Cristo Leon | Social Media Consultant | cristo.leon.77@gmail.com | @cristoleon_ 5
  • Geotaging.Short term objectives: Key metrics • Followers Foursquare • Check-ins  Promote location • Likes through check-ins • Number of lists  Segment influencers • Number of tips done and create lists • Klout Score.  Utilize promotions (coupons)  Build positioning Day Week Month Hours Cristo Leon | Social Media Consultant | cristo.leon.77@gmail.com | @cristoleon_ 6
  • External Photo sharing.Short term objectives: Key metrics • Pinterest pins and Pinterest follows.  Create boards • Referring traffic. leveraging both • Photo likes. content and company culture • Comments.  Follow other businesses, thought leaders, customers, and partners Day Week Month Hours Cristo Leon | Social Media Consultant | cristo.leon.77@gmail.com | @cristoleon_ 7
  • Internal Photo sharing.Short term objectives: Key metrics • Referrals from photo Encourage employees to sharing sites share any interesting and marketing relevant photos • Views of photos on social from social marketing or sites sales events • Pages ranking on key terms from photo Take pictures of any sharing sites relevant marketing events Utilize photo sharing sites to share images with links back to social media and core site  Facebook Photo Gallery  Pinterest boards Day Week Month Hours Cristo Leon | Social Media Consultant | cristo.leon.77@gmail.com | @cristoleon_ 8
  • Additional notes and objectives Match Buyer Personas to Social Media sites, adjust strategy above to better fit personas Train sales about better use of social media Encourage employees to be active participants in social media. Implement a social media strategy  SWOT Analysis  Marketing plan  Strategic planning  Create company social media policy  Social media organization o Community manager o Content creators. Cristo Leon | Social Media Consultant | cristo.leon.77@gmail.com | @cristoleon_ 9
  • About us 1 Cristo Leon | Social Media Consultant | cristo.leon.77@gmail.com | @cristoleon_ 0
  • Sources Marketo. (2012). Sample social media tactical plan. [PDF Document]. Recover November 16, 2012 from www.marketo.com 1 Cristo Leon | Social Media Consultant | cristo.leon.77@gmail.com | @cristoleon_ 1