This presentation aims to understand and promote benefits of user-centricity and user-cantered innovation in industries. This approach is transforming the value chain and business models traditional with an offer that is towards “instant custom” for the consumer on the one hand, and an allocation of value between institutional and private.
This is not just a living lab approach (although some lessons can be learnt) but a complex endeavour requiring deeper technology integration, business models with broader range of stakeholders and user populations with socio-economic diversity representing communities across Europe and beyond.
Future Internet Assembly Dublin 2013
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