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Social Media for the Freelance Soul
 

Social Media for the Freelance Soul

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Social Media for the Freelance Soul was a presentation given at The Digital Arts Experience in White Plains, New York. The presentation focused on leveraging social media platforms and utilizing ...

Social Media for the Freelance Soul was a presentation given at The Digital Arts Experience in White Plains, New York. The presentation focused on leveraging social media platforms and utilizing specific techniques to help freelancers and solopreneurs launch their businesses, get more clients and properly brand themselves, their products and their services.

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    Social Media for the Freelance Soul Social Media for the Freelance Soul Presentation Transcript

    • SOCIAL MEDIA FOR... THE FREELANCE Soul Cristin Grogan The Digital Arts Experience Friday, June 28, 13
    • SOCIAL MEDIA FOR... THE FREELANCE Soul #DAESocial @cristin HASHTAG! Friday, June 28, 13
    • What is Social Media? Officially, social media is an “umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.” -Wikipedia Friday, June 28, 13
    • How popular is Socialmedia? A few figures from Pew Internet’s December 2012: Friday, June 28, 13
    • How popular is Socialmedia? 1 A few figures from Pew Internet’s December 2012: Friday, June 28, 13
    • How popular is Socialmedia? 1 There were 1.43 billion social network users in 2012 (a 19.2 increase over 2011 figures) A few figures from Pew Internet’s December 2012: Friday, June 28, 13
    • How popular is Socialmedia? 1 2 There were 1.43 billion social network users in 2012 (a 19.2 increase over 2011 figures) A few figures from Pew Internet’s December 2012: Friday, June 28, 13
    • How popular is Socialmedia? 1 2 There were 1.43 billion social network users in 2012 (a 19.2 increase over 2011 figures) A few figures from Pew Internet’s December 2012: 65% of Internet users in the US used social networking sites (a 4% increase from 2011) Friday, June 28, 13
    • How popular is Socialmedia? 1 2 3 There were 1.43 billion social network users in 2012 (a 19.2 increase over 2011 figures) A few figures from Pew Internet’s December 2012: 65% of Internet users in the US used social networking sites (a 4% increase from 2011) Friday, June 28, 13
    • How popular is Socialmedia? 1 2 3 There were 1.43 billion social network users in 2012 (a 19.2 increase over 2011 figures) A few figures from Pew Internet’s December 2012: 65% of Internet users in the US used social networking sites (a 4% increase from 2011) 61% of adults under 30 reported that they used a social networking site at least once per day Friday, June 28, 13
    • How popular is Socialmedia? 1 2 3 There were 1.43 billion social network users in 2012 (a 19.2 increase over 2011 figures) What does this all mean? A few figures from Pew Internet’s December 2012: 65% of Internet users in the US used social networking sites (a 4% increase from 2011) 61% of adults under 30 reported that they used a social networking site at least once per day Friday, June 28, 13
    • That a significant amount of our consumer’s time is being spent... Friday, June 28, 13
    • On SOCIAL NETWORKS That a significant amount of our consumer’s time is being spent... Friday, June 28, 13
    • The way we disseminate information is CHANGING Friday, June 28, 13
    • The way we disseminate information is CHANGING Friday, June 28, 13
    • The way we disseminate information is CHANGING Friday, June 28, 13
    • The way we disseminate information is CHANGING Friday, June 28, 13
    • The way we disseminate information is CHANGING Friday, June 28, 13
    • The way we disseminate information is CHANGING Friday, June 28, 13
    • The way we disseminate information is CHANGING Friday, June 28, 13
    • The way we disseminate information is CHANGING Friday, June 28, 13
    • The way we disseminate information is CHANGING Friday, June 28, 13
    • The way we disseminate information is CHANGING Friday, June 28, 13
    • Passive Consumers have gone from passive to active... So companies must transition “broadcasters” to “listeners”... Friday, June 28, 13
    • Passive Consumers have gone from passive to active... So companies must transition “broadcasters” to “listeners”... Friday, June 28, 13
    • Passive ACTIVE Consumers have gone from passive to active... So companies must transition “broadcasters” to “listeners”... Friday, June 28, 13
    • BROADCAST Social Media has changed the way businesses their message... Friday, June 28, 13
    • Believe it or not... Friday, June 28, 13
    • of consumers expect a company to have some sort of socialmediapresence Friday, June 28, 13
    • of consumers expect a company to have some sort of 93% socialmediapresence Friday, June 28, 13
    • Friday, June 28, 13
    • The problem is... Friday, June 28, 13
    • Most businesses are still treating social media like JUST another marketing channel... The problem is... Friday, June 28, 13
    • Most businesses are still treating social media like JUST another marketing channel... The problem is... place Friday, June 28, 13
    • Friday, June 28, 13
    • But that’s not what our consumers want... Friday, June 28, 13
    • of social media users believe that a company should go further than just having a presence... Theyshouldbeinteractingwiththeircustomers Friday, June 28, 13
    • of social media users believe that a company should go further than just having a presence... 85% Theyshouldbeinteractingwiththeircustomers Friday, June 28, 13
    • Friday, June 28, 13
    • Consumers want a dialogue... Friday, June 28, 13
    • Consumers want a dialogue... Two way communication! Friday, June 28, 13
    • How social media has changed everything Friday, June 28, 13
    • The old rules of marketing... Friday, June 28, 13
    • 1 The old rules of marketing... Friday, June 28, 13
    • Marketing simply meant advertising (and branding)1 The old rules of marketing... Friday, June 28, 13
    • Marketing simply meant advertising (and branding)1 2 The old rules of marketing... Friday, June 28, 13
    • Marketing simply meant advertising (and branding)1 2 Advertising was one way: company-to-consumer The old rules of marketing... Friday, June 28, 13
    • Marketing simply meant advertising (and branding)1 2 3 Advertising was one way: company-to-consumer The old rules of marketing... Friday, June 28, 13
    • Marketing simply meant advertising (and branding)1 2 3 Advertising was one way: company-to-consumer Advertising was exclusively about selling products The old rules of marketing... Friday, June 28, 13
    • Marketing simply meant advertising (and branding)1 2 3 4 Advertising was one way: company-to-consumer Advertising was exclusively about selling products The old rules of marketing... Friday, June 28, 13
    • Marketing simply meant advertising (and branding)1 2 3 4 Advertising was one way: company-to-consumer You needed to have a huge budget Advertising was exclusively about selling products The old rules of marketing... Friday, June 28, 13
    • Marketing simply meant advertising (and branding)1 2 3 4 Advertising was one way: company-to-consumer You needed to have a huge budget Advertising was exclusively about selling products The old rules of marketing... 5 Friday, June 28, 13
    • Marketing simply meant advertising (and branding)1 2 3 4 Advertising was one way: company-to-consumer You needed to have a huge budget Advertising relied on interrupting people to get them to pay attention to a message Advertising was exclusively about selling products The old rules of marketing... 5 Friday, June 28, 13
    • The NEWrules of marketing... Friday, June 28, 13
    • 1 The NEWrules of marketing... Friday, June 28, 13
    • Marketing is now morethanjustadvertising1 The NEWrules of marketing... Friday, June 28, 13
    • Marketing is now morethanjustadvertising1 2 The NEWrules of marketing... Friday, June 28, 13
    • Marketing is now morethanjustadvertising1 2 The NEWrules of marketing... People want authenticity, not “spin” Friday, June 28, 13
    • Marketing is now morethanjustadvertising1 2 3 The NEWrules of marketing... People want authenticity, not “spin” Friday, June 28, 13
    • Marketing is now morethanjustadvertising1 2 3 People want participation, not propaganda The NEWrules of marketing... People want authenticity, not “spin” Friday, June 28, 13
    • Marketing is now morethanjustadvertising1 2 3 4 People want participation, not propaganda The NEWrules of marketing... People want authenticity, not “spin” Friday, June 28, 13
    • Marketing is now morethanjustadvertising1 2 3 4 All you really need is an internetconnection People want participation, not propaganda The NEWrules of marketing... People want authenticity, not “spin” Friday, June 28, 13
    • Marketing is now morethanjustadvertising1 2 3 4 All you really need is an internetconnection People want participation, not propaganda The NEWrules of marketing... 5 People want authenticity, not “spin” Friday, June 28, 13
    • Marketing is now morethanjustadvertising1 2 3 4 All you really need is an internetconnection Instead of causing one-way interruption, marketing is about havingcontentready for when your audience needs it most People want participation, not propaganda The NEWrules of marketing... 5 People want authenticity, not “spin” Friday, June 28, 13
    • And most importantly... Friday, June 28, 13
    • Friday, June 28, 13
    • you havetheabilityto reachyour buyers directly Friday, June 28, 13
    • MARKETING IS nolongeraboutseeing yourcompanyonTV... you havetheabilityto reachyour buyers directly Friday, June 28, 13
    • MARKETING IS nolongeraboutseeing yourcompanyonTV... It’saboutyourbuyersseeingyour companyontheweb you havetheabilityto reachyour buyers directly Friday, June 28, 13
    • MARKETING IS nolongeraboutseeing yourcompanyonTV... It’saboutyourbuyersseeingyour companyontheweb you havetheabilityto reachyour buyers directly it’saboutusinggreatonlinecontentto drivepeopleintothepurchasing process Friday, June 28, 13
    • MARKETING IS nolongeraboutseeing yourcompanyonTV... It’saboutyourbuyersseeingyour companyontheweb you havetheabilityto reachyour buyers directly it’saboutusinggreatonlinecontentto drivepeopleintothepurchasing process Plus, there are so many opportunities within social for... Friday, June 28, 13
    • PUBLIC RELATIONS Customer Service collaboration loyalty building Customer Acquisition thought leadership networking RECRUITING Friday, June 28, 13
    • Going beyond the basics Friday, June 28, 13
    • Using social media to find new clients... Friday, June 28, 13
    • Using social media to find new clients... Great CONTENT Friday, June 28, 13
    • Using social media to find new clients... Great CONTENT Friday, June 28, 13
    • Using social media to find new clients... Amplified bysocial Great CONTENT Friday, June 28, 13
    • Using social media to find new clients... Amplified bysocial Great CONTENT Friday, June 28, 13
    • Using social media to find new clients... Amplified bysocial Shared by fans Great CONTENT Friday, June 28, 13
    • Using social media to find new clients... Amplified bysocial Shared by fans Great CONTENT Friday, June 28, 13
    • Using social media to find new clients... Amplified bysocial Shared by fans Getsyou known Great CONTENT Friday, June 28, 13
    • Using social media to find new clients... Amplified bysocial Shared by fans Getsyou known Great CONTENT Friday, June 28, 13
    • Using social media to find new clients... Amplified bysocial Shared by fans Getsyou known Great CONTENT Getsyou CLIENTS Friday, June 28, 13
    • Using social media to find new clients... Amplified bysocial Shared by fans Getsyou known Great CONTENT Getsyou CLIENTS Friday, June 28, 13
    • Using social media to find new clients... Amplified bysocial Shared by fans Getsyou known Great CONTENT Getsyou CLIENTS Builds SEO Friday, June 28, 13
    • Using social media to find new clients... Amplified bysocial Shared by fans Getsyou known Great CONTENT Getsyou CLIENTS Builds SEO Friday, June 28, 13
    • Using social media to find new clients... Amplified bysocial Shared by fans Getsyou known Great CONTENT Getsyou CLIENTS Builds SEO Google Results Friday, June 28, 13
    • Using social media to find new clients... Amplified bysocial Shared by fans Getsyou known Great CONTENT Getsyou CLIENTS Builds SEO Google Results Friday, June 28, 13
    • Freelance TIPS Friday, June 28, 13
    • Freelance TIPS 1 2 3 Friday, June 28, 13
    • Freelance TIPS 1 2 3 NICHE, NICHE, NICHE Friday, June 28, 13
    • Freelance TIPS 1 2 3 NICHE, NICHE, NICHE BLOG, BLOG, BLOG Friday, June 28, 13
    • Freelance TIPS 1 2 3 NICHE, NICHE, NICHE BLOG, BLOG, BLOG ENGAGE, ENGAGE, ENGAGE Friday, June 28, 13
    • Getting TACTICAL Friday, June 28, 13
    • FACEBOOK Tips for FACEBOOK: Friday, June 28, 13
    • FACEBOOK 1 Tips for FACEBOOK: Friday, June 28, 13
    • FACEBOOK 1 Set up custom tabs for your Facebook page Tips for FACEBOOK: Friday, June 28, 13
    • FACEBOOK 1 2 Set up custom tabs for your Facebook page Tips for FACEBOOK: Friday, June 28, 13
    • FACEBOOK 1 2 Set up custom tabs for your Facebook page Tips for FACEBOOK: Cover Image Friday, June 28, 13
    • FACEBOOK 1 2 3 Set up custom tabs for your Facebook page Tips for FACEBOOK: Cover Image Friday, June 28, 13
    • FACEBOOK 1 2 3 Set up custom tabs for your Facebook page Tips for FACEBOOK: Cover Image Share Your Story Friday, June 28, 13
    • FACEBOOK Tactics for FACEBOOK: Friday, June 28, 13
    • FACEBOOK 1 Tactics for FACEBOOK: Friday, June 28, 13
    • FACEBOOK 1 Post outside of normal business hours Tactics for FACEBOOK: Friday, June 28, 13
    • FACEBOOK 1 2 Post outside of normal business hours Tactics for FACEBOOK: Friday, June 28, 13
    • FACEBOOK 1 2 Post outside of normal business hours Tactics for FACEBOOK: Don’t overlook the weekend...or Thursday Friday, June 28, 13
    • FACEBOOK 1 2 3 Post outside of normal business hours Tactics for FACEBOOK: Don’t overlook the weekend...or Thursday Friday, June 28, 13
    • FACEBOOK 1 2 3 Post outside of normal business hours Tactics for FACEBOOK: Don’t overlook the weekend...or Thursday Ask for the engagement Friday, June 28, 13
    • FACEBOOK 1 2 3 Post outside of normal business hours Tactics for FACEBOOK: Don’t overlook the weekend...or Thursday Ask for the engagement 4 Friday, June 28, 13
    • FACEBOOK 1 2 3 Post outside of normal business hours Tactics for FACEBOOK: Don’t overlook the weekend...or Thursday Ask for the engagement 4 Switch up your wording Friday, June 28, 13
    • TWITTER Tips for TWITTER: Friday, June 28, 13
    • TWITTER Tips for TWITTER: 1 Friday, June 28, 13
    • TWITTER Tips for TWITTER: 1 Set up a customized background Friday, June 28, 13
    • TWITTER Tips for TWITTER: 1 2 Set up a customized background Friday, June 28, 13
    • TWITTER Tips for TWITTER: 1 2 Set up a customized background Use strategic hashtags & only one or two at the most Friday, June 28, 13
    • TWITTER Tips for TWITTER: 1 2 3 Set up a customized background Use strategic hashtags & only one or two at the most Friday, June 28, 13
    • TWITTER Tips for TWITTER: 1 2 3 Set up a customized background Use strategic hashtags & only one or two at the most Keep your tweets to 100 characters & under to allow for replies and retweets Friday, June 28, 13
    • TWITTER Tactics for TWITTER: Friday, June 28, 13
    • TWITTER Tactics for TWITTER: 1 Friday, June 28, 13
    • TWITTER Tactics for TWITTER: 1 Tweet during business hours (8AM - 7PM) Friday, June 28, 13
    • TWITTER Tactics for TWITTER: 1 2 Tweet during business hours (8AM - 7PM) Friday, June 28, 13
    • TWITTER Tactics for TWITTER: 1 2 Tweet during business hours (8AM - 7PM) Spread content and become a source of information first Friday, June 28, 13
    • TWITTER Tactics for TWITTER: 1 2 3 Tweet during business hours (8AM - 7PM) Spread content and become a source of information first Friday, June 28, 13
    • TWITTER Tactics for TWITTER: 1 2 3 Tweet during business hours (8AM - 7PM) Spread content and become a source of information first Listen first...Then enter the conversation... Friday, June 28, 13
    • LINKEDIN Tips for LINKEDIN: Friday, June 28, 13
    • LINKEDIN 1 Tips for LINKEDIN: Friday, June 28, 13
    • LINKEDIN 1 Profile Picture is IMPORTANT Tips for LINKEDIN: Friday, June 28, 13
    • LINKEDIN 1 2 Profile Picture is IMPORTANT Tips for LINKEDIN: Friday, June 28, 13
    • LINKEDIN 1 2 Profile Picture is IMPORTANT Tips for LINKEDIN: Join Groups that are pertinent to your industry Friday, June 28, 13
    • LINKEDIN 1 2 3 Profile Picture is IMPORTANT Tips for LINKEDIN: Join Groups that are pertinent to your industry Friday, June 28, 13
    • LINKEDIN 1 2 3 Profile Picture is IMPORTANT Tips for LINKEDIN: Join Groups that are pertinent to your industry Because it matters for SEO Friday, June 28, 13
    • LINKEDIN Tactics for LINKEDIN: Friday, June 28, 13
    • LINKEDIN 1 Tactics for LINKEDIN: Friday, June 28, 13
    • LINKEDIN 1 Instead of your position, add your passion Tactics for LINKEDIN: Friday, June 28, 13
    • LINKEDIN 1 2 Instead of your position, add your passion Tactics for LINKEDIN: Friday, June 28, 13
    • LINKEDIN 1 2 Instead of your position, add your passion Tactics for LINKEDIN: Include your company page in positions Friday, June 28, 13
    • LINKEDIN 1 2 3 Instead of your position, add your passion Tactics for LINKEDIN: Include your company page in positions Friday, June 28, 13
    • LINKEDIN 1 2 3 Instead of your position, add your passion Tactics for LINKEDIN: Include your company page in positions Give recommendations Friday, June 28, 13
    • LINKEDIN 1 2 3 Instead of your position, add your passion Tactics for LINKEDIN: Include your company page in positions Give recommendations 4 Friday, June 28, 13
    • LINKEDIN 1 2 3 Instead of your position, add your passion Tactics for LINKEDIN: Include your company page in positions Give recommendations 4 Contribute to conversations and discussions Friday, June 28, 13
    • Pinterest Tips for PINTEREST: Friday, June 28, 13
    • Pinterest Tips for PINTEREST: 1 Friday, June 28, 13
    • Pinterest Tips for PINTEREST: 1 Pinterest is an incredible SEO tool Friday, June 28, 13
    • Pinterest Tips for PINTEREST: 1 2 Pinterest is an incredible SEO tool Friday, June 28, 13
    • Pinterest Tips for PINTEREST: 1 2 Pinterest is an incredible SEO tool Add hashtags and searchable keywords in the description Friday, June 28, 13
    • Pinterest Tips for PINTEREST: 1 2 3 Pinterest is an incredible SEO tool Add hashtags and searchable keywords in the description Friday, June 28, 13
    • Pinterest Tips for PINTEREST: 1 2 3 Pinterest is an incredible SEO tool Add hashtags and searchable keywords in the description Create boards for different purposes Friday, June 28, 13
    • PINTEREST Tactics for PINTEREST: Friday, June 28, 13
    • PINTEREST Tactics for PINTEREST: 1 Friday, June 28, 13
    • PINTEREST Tactics for PINTEREST: 1 Tell a story with your boards Friday, June 28, 13
    • PINTEREST Tactics for PINTEREST: 1 2 Tell a story with your boards Friday, June 28, 13
    • PINTEREST Tactics for PINTEREST: 1 2 Tell a story with your boards Make the content inspirational and informational Friday, June 28, 13
    • PINTEREST Tactics for PINTEREST: 1 2 3 Tell a story with your boards Make the content inspirational and informational Friday, June 28, 13
    • PINTEREST Tactics for PINTEREST: 1 2 3 Tell a story with your boards Make the content inspirational and informational Get personal! Pin not only business-related pins, but personal ones , too! Friday, June 28, 13
    • Pinterest Tips for PINTEREST: Friday, June 28, 13
    • Pinterest Tips for PINTEREST: 1 Friday, June 28, 13
    • Pinterest Tips for PINTEREST: 1 Pinterest is an incredible SEO tool Friday, June 28, 13
    • Pinterest Tips for PINTEREST: 1 2 Pinterest is an incredible SEO tool Friday, June 28, 13
    • Pinterest Tips for PINTEREST: 1 2 Pinterest is an incredible SEO tool Add hashtags and searchable keywords in the description Friday, June 28, 13
    • Pinterest Tips for PINTEREST: 1 2 3 Pinterest is an incredible SEO tool Add hashtags and searchable keywords in the description Friday, June 28, 13
    • Pinterest Tips for PINTEREST: 1 2 3 Pinterest is an incredible SEO tool Add hashtags and searchable keywords in the description Create boards for different purposes Friday, June 28, 13
    • A Freelancer’s SOCIAL STRATEGY Friday, June 28, 13
    • FIRST STEPS: Friday, June 28, 13
    • FIRST STEPS: What’s your “one thing”? Friday, June 28, 13
    • FIRST STEPS: What’s your “one thing”? 1 Friday, June 28, 13
    • FIRST STEPS: What’s your “one thing”? 1 This is where your niche comes in Friday, June 28, 13
    • FIRST STEPS: What’s your “one thing”? 1 This is where your niche comes in 2 Friday, June 28, 13
    • FIRST STEPS: What’s your “one thing”? 1 This is where your niche comes in 2 Where do you add value? Friday, June 28, 13
    • FIRST STEPS: What’s your “one thing”? 1 This is where your niche comes in 2 Where do you add value? 3 Friday, June 28, 13
    • FIRST STEPS: What’s your “one thing”? 1 This is where your niche comes in 2 Where do you add value? 3 Who is your target consumer? Friday, June 28, 13
    • FIRST STEPS: Friday, June 28, 13
    • FIRST STEPS: Define your social media strategy Friday, June 28, 13
    • FIRST STEPS: Define your social media strategy 1 Friday, June 28, 13
    • FIRST STEPS: Define your social media strategy 1 What are your goals? Friday, June 28, 13
    • FIRST STEPS: Define your social media strategy 1 What are your goals? 2 Friday, June 28, 13
    • FIRST STEPS: Define your social media strategy 1 What are your goals? 2 What are you using social media for? Friday, June 28, 13
    • FIRST STEPS: Define your social media strategy 1 What are your goals? 2 What are you using social media for? 3 Friday, June 28, 13
    • FIRST STEPS: Define your social media strategy 1 What are your goals? 2 What are you using social media for? 3 Analyze your audience Friday, June 28, 13
    • FIRST STEPS: Define your social media strategy 1 What are your goals? 2 What are you using social media for? 3 Analyze your audience 4 Friday, June 28, 13
    • FIRST STEPS: Define your social media strategy 1 What are your goals? 2 What are you using social media for? 3 Analyze your audience 4 Create a channel plan Friday, June 28, 13
    • FIRST STEPS: Friday, June 28, 13
    • FIRST STEPS: Listen + Engage + Measure: Friday, June 28, 13
    • FIRST STEPS: 1 Listen + Engage + Measure: Friday, June 28, 13
    • FIRST STEPS: 1 Listen: Find out where your customers are and what they’re talking about Listen + Engage + Measure: Friday, June 28, 13
    • FIRST STEPS: 1 Listen: Find out where your customers are and what they’re talking about Listen + Engage + Measure: 2 Friday, June 28, 13
    • FIRST STEPS: 1 Listen: Find out where your customers are and what they’re talking about Listen + Engage + Measure: 2 Engage: After engaging, find out what you can add to the conversation that helps the consumer and builds your personal authority Friday, June 28, 13
    • FIRST STEPS: 1 Listen: Find out where your customers are and what they’re talking about Listen + Engage + Measure: 2 Engage: After engaging, find out what you can add to the conversation that helps the consumer and builds your personal authority 3 Friday, June 28, 13
    • FIRST STEPS: 1 Listen: Find out where your customers are and what they’re talking about Listen + Engage + Measure: 2 Engage: After engaging, find out what you can add to the conversation that helps the consumer and builds your personal authority 3 Measure: Use social data to track your results, measure how effective your strategies have proved Friday, June 28, 13
    • FIRST STEPS: Friday, June 28, 13
    • FIRST STEPS: Ask for help if you need it... Friday, June 28, 13
    • FIRST STEPS: 1 Ask for help if you need it... Friday, June 28, 13
    • FIRST STEPS: 1 There are resources on the web that can help you! Ask for help if you need it... Friday, June 28, 13
    • FIRST STEPS: 1 There are resources on the web that can help you! Ask for help if you need it... 2 Friday, June 28, 13
    • FIRST STEPS: 1 There are resources on the web that can help you! Ask for help if you need it... 2 Start a LinkedIn Discussion to get your answer Friday, June 28, 13
    • SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING... Friday, June 28, 13
    • SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING... It’s not the silver bullet... Friday, June 28, 13
    • SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING... It’s not the silver bullet... It’s not your “Hail-Mary” pass... Friday, June 28, 13
    • SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING... It’s not the silver bullet... It’s not your “Hail-Mary” pass... It cannot: Friday, June 28, 13
    • SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING... It’s not the silver bullet... It’s not your “Hail-Mary” pass... Sell a product no one wants Deliver RESULTS overnight Guarantee Sales Be used forshort-term PROJECTS It cannot: Friday, June 28, 13
    • SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING... But it’s great for solopreneurs... It’s not the silver bullet... It’s not your “Hail-Mary” pass... Sell a product no one wants Deliver RESULTS overnight Guarantee Sales Be used forshort-term PROJECTS It cannot: Friday, June 28, 13
    • HELPYOU IDENTIFYAND FIND NEW CLIENTS Friday, June 28, 13
    • HELPYOU IDENTIFYAND FIND NEW CLIENTS Use Twitter to enter conversations about your industry Friday, June 28, 13
    • HELPYOU IDENTIFYAND FIND NEW CLIENTS Chime in with discussions on LinkedIn Use Twitter to enter conversations about your industry Friday, June 28, 13
    • HELPYOU IDENTIFYAND FIND NEW CLIENTS Chime in with discussions on LinkedIn Use Twitter to enter conversations about your industry Browse Yahoo Answers, Craig’s List and Quora to find what people are asking about Friday, June 28, 13
    • SOCIALMEDIACANHELP BUILDYOURAUTHORITY Friday, June 28, 13
    • SOCIALMEDIACANHELP BUILDYOURAUTHORITY Start a blog Friday, June 28, 13
    • SOCIALMEDIACANHELP BUILDYOURAUTHORITY Start a blog Answer questions on Yahoo Answers, Quora, LinkedIn and Twitter Friday, June 28, 13
    • SOCIALMEDIACANHELP BUILDYOURAUTHORITY Start a blog Answer questions on Yahoo Answers, Quora, LinkedIn and Twitter Ask to guest blog on other widely-read and recognized industry blogs Friday, June 28, 13
    • SOCIALMEDIACANHELP BUILDYOURAUTHORITY Start a blog Answer questions on Yahoo Answers, Quora, LinkedIn and Twitter Ask to guest blog on other widely-read and recognized industry blogs Start with projects you’re working on to get experience Friday, June 28, 13
    • socialmediacan hELPSPREAD YOUR BRAND Friday, June 28, 13
    • The more you blog, the more SEO benefits you reap socialmediacan hELPSPREAD YOUR BRAND Friday, June 28, 13
    • The more you blog, the more SEO benefits you reap The more your blog posts educate and inform, the more inclined people will be to share them on social socialmediacan hELPSPREAD YOUR BRAND Friday, June 28, 13
    • The more you blog, the more SEO benefits you reap The more your blog posts educate and inform, the more inclined people will be to share them on social Begin building products which conserve your time socialmediacan hELPSPREAD YOUR BRAND Friday, June 28, 13
    • Friday, June 28, 13
    • HAVE FUN! Friday, June 28, 13
    • HAVE FUN! ...and if you need help, don’t hesitate to ask! Friday, June 28, 13
    • Friday, June 28, 13
    • Enjoyed THEPRESENTATION? RECOMMEND ME ON LINKEDIN: LINKEDIN.COM/CRISTINGROGAN Friday, June 28, 13
    • Enjoyed THEPRESENTATION? RECOMMEND ME ON LINKEDIN: LINKEDIN.COM/CRISTINGROGAN Speaking next: June29,2013 MAILING LIST! Friday, June 28, 13
    • Thank you! Enjoyed THEPRESENTATION? RECOMMEND ME ON LINKEDIN: LINKEDIN.COM/CRISTINGROGAN Speaking next: June29,2013 MAILING LIST! Friday, June 28, 13
    • Thank you! Cristin Grogan www.cristingrogan.com Twitter: @cristin LINKEDIN: LINKEDIN.COM/CRISTINGROGAN Enjoyed THEPRESENTATION? RECOMMEND ME ON LINKEDIN: LINKEDIN.COM/CRISTINGROGAN Speaking next: June29,2013 MAILING LIST! Friday, June 28, 13