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Social Media for Business
 

Social Media for Business

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Social Media for Business was a presentation given to the NAPW Westchester Chapter on June 20, 2013. It covers how social media is changing the business world and what you can do to evolve with it.

Social Media for Business was a presentation given to the NAPW Westchester Chapter on June 20, 2013. It covers how social media is changing the business world and what you can do to evolve with it.

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    Social Media for Business Social Media for Business Presentation Transcript

    • SOCIAL MEDIAFORBUSINESSCristin Grogan The Digital Arts ExperienceWednesday, June 26, 13
    • SOCIAL MEDIAFORBUSINESSCristin Grogan The Digital Arts ExperienceWednesday, June 26, 13
    • What isSocial Media?Officially, social media is an “umbrella termthat defines the various activities that integratetechnology, social interaction, and theconstruction of words, pictures, videos andaudio.”-WikipediaWednesday, June 26, 13
    • How popularisSocialmedia?A few figures from Pew Internet’s December 2012:Wednesday, June 26, 13
    • How popularisSocialmedia?1A few figures from Pew Internet’s December 2012:Wednesday, June 26, 13
    • How popularisSocialmedia?1 There were 1.43 billion social network users in 2012(a 19.2 increase over 2011 figures)A few figures from Pew Internet’s December 2012:Wednesday, June 26, 13
    • How popularisSocialmedia?12There were 1.43 billion social network users in 2012(a 19.2 increase over 2011 figures)A few figures from Pew Internet’s December 2012:Wednesday, June 26, 13
    • How popularisSocialmedia?12There were 1.43 billion social network users in 2012(a 19.2 increase over 2011 figures)A few figures from Pew Internet’s December 2012:65% of Internet users in the US used socialnetworking sites (a 4% increase from 2011)Wednesday, June 26, 13
    • How popularisSocialmedia?123There were 1.43 billion social network users in 2012(a 19.2 increase over 2011 figures)A few figures from Pew Internet’s December 2012:65% of Internet users in the US used socialnetworking sites (a 4% increase from 2011)Wednesday, June 26, 13
    • How popularisSocialmedia?123There were 1.43 billion social network users in 2012(a 19.2 increase over 2011 figures)A few figures from Pew Internet’s December 2012:65% of Internet users in the US used socialnetworking sites (a 4% increase from 2011)61% of adults under 30 reported that they used asocial networking site at least once per dayWednesday, June 26, 13
    • How popularisSocialmedia?123There were 1.43 billion social network users in 2012(a 19.2 increase over 2011 figures)What does this all mean?A few figures from Pew Internet’s December 2012:65% of Internet users in the US used socialnetworking sites (a 4% increase from 2011)61% of adults under 30 reported that they used asocial networking site at least once per dayWednesday, June 26, 13
    • That a significantamount of ourconsumer’s time is beingspent...Wednesday, June 26, 13
    • OnSOCIAL NETWORKSThat a significantamount of ourconsumer’s time is beingspent...Wednesday, June 26, 13
    • The way wedisseminateinformation isCHANGINGWednesday, June 26, 13
    • The way wedisseminateinformation isCHANGINGWednesday, June 26, 13
    • The way wedisseminateinformation isCHANGINGWednesday, June 26, 13
    • The way wedisseminateinformation isCHANGINGWednesday, June 26, 13
    • The way wedisseminateinformation isCHANGINGWednesday, June 26, 13
    • The way wedisseminateinformation isCHANGINGWednesday, June 26, 13
    • The way wedisseminateinformation isCHANGINGWednesday, June 26, 13
    • The way wedisseminateinformation isCHANGINGWednesday, June 26, 13
    • The way wedisseminateinformation isCHANGINGWednesday, June 26, 13
    • The way wedisseminateinformation isCHANGINGWednesday, June 26, 13
    • PassiveACTIVEWednesday, June 26, 13
    • Social Media has changedthe way businesses need toCOMMMUNICATEWednesday, June 26, 13
    • And believe it or not...Wednesday, June 26, 13
    • of consumersexpect a companyto have some sort of93%socialmediapresenceWednesday, June 26, 13
    • Wednesday, June 26, 13
    • The problem is...Wednesday, June 26, 13
    • Most businesses are still treatingsocial media like JUST anothermarketing channel...The problem is...Wednesday, June 26, 13
    • Most businesses are still treatingsocial media like JUST anothermarketing channel...The problem is...placeWednesday, June 26, 13
    • Wednesday, June 26, 13
    • But that’s not what they want...Wednesday, June 26, 13
    • of social media users believe that acompany should go further than justhaving a presence...TheyshouldbeinteractingwiththeircustomersWednesday, June 26, 13
    • of social media users believe that acompany should go further than justhaving a presence...85%TheyshouldbeinteractingwiththeircustomersWednesday, June 26, 13
    • Wednesday, June 26, 13
    • Consumers want a dialogue...Wednesday, June 26, 13
    • Consumers want a dialogue...Two way communication!Wednesday, June 26, 13
    • How socialmedia haschangedeverythingWednesday, June 26, 13
    • The old rules of marketing...Wednesday, June 26, 13
    • 1The old rules of marketing...Wednesday, June 26, 13
    • Marketing simply meant advertising (and branding)1The old rules of marketing...Wednesday, June 26, 13
    • Marketing simply meant advertising (and branding)12The old rules of marketing...Wednesday, June 26, 13
    • Marketing simply meant advertising (and branding)12 Advertising was one way: company-to-consumerThe old rules of marketing...Wednesday, June 26, 13
    • Marketing simply meant advertising (and branding)123Advertising was one way: company-to-consumerThe old rules of marketing...Wednesday, June 26, 13
    • Marketing simply meant advertising (and branding)123Advertising was one way: company-to-consumerAdvertising was exclusively about selling productsThe old rules of marketing...Wednesday, June 26, 13
    • Marketing simply meant advertising (and branding)1234Advertising was one way: company-to-consumerAdvertising was exclusively about selling productsThe old rules of marketing...Wednesday, June 26, 13
    • Marketing simply meant advertising (and branding)1234Advertising was one way: company-to-consumerYou needed to have a huge budgetAdvertising was exclusively about selling productsThe old rules of marketing...Wednesday, June 26, 13
    • Marketing simply meant advertising (and branding)1234Advertising was one way: company-to-consumerYou needed to have a huge budgetAdvertising was exclusively about selling productsThe old rules of marketing...5Wednesday, June 26, 13
    • Marketing simply meant advertising (and branding)1234Advertising was one way: company-to-consumerYou needed to have a huge budgetAdvertising relied on interrupting people to get them to pay attention to amessageAdvertising was exclusively about selling productsThe old rules of marketing...5Wednesday, June 26, 13
    • The NEWrules of marketing...Wednesday, June 26, 13
    • 1The NEWrules of marketing...Wednesday, June 26, 13
    • Marketing is now morethanjustadvertising1The NEWrules of marketing...Wednesday, June 26, 13
    • Marketing is now morethanjustadvertising12The NEWrules of marketing...Wednesday, June 26, 13
    • Marketing is now morethanjustadvertising12The NEWrules of marketing...People want authenticity, not “spin”Wednesday, June 26, 13
    • Marketing is now morethanjustadvertising123The NEWrules of marketing...People want authenticity, not “spin”Wednesday, June 26, 13
    • Marketing is now morethanjustadvertising123 People want paRTICIPATION, not propagandaThe NEWrules of marketing...People want authenticity, not “spin”Wednesday, June 26, 13
    • Marketing is now morethanjustadvertising1234People want paRTICIPATION, not propagandaThe NEWrules of marketing...People want authenticity, not “spin”Wednesday, June 26, 13
    • Marketing is now morethanjustadvertising1234 The biggest cost is an internetconnectionPeople want paRTICIPATION, not propagandaThe NEWrules of marketing...People want authenticity, not “spin”Wednesday, June 26, 13
    • Marketing is now morethanjustadvertising1234 The biggest cost is an internetconnectionPeople want paRTICIPATION, not propagandaThe NEWrules of marketing...5People want authenticity, not “spin”Wednesday, June 26, 13
    • Marketing is now morethanjustadvertising1234 The biggest cost is an internetconnectionInstead of causing one-way interruption, marketing is abouthavingcontentready for when your audience needs it mostPeople want paRTICIPATION, not propagandaThe NEWrules of marketing...5People want authenticity, not “spin”Wednesday, June 26, 13
    • And most importantly...Wednesday, June 26, 13
    • Wednesday, June 26, 13
    • you havetheabilityto reachyour buyers directlyWednesday, June 26, 13
    • MARKETING IS nolongeraboutseeingyourcompanyonTV...you havetheabilityto reachyour buyers directlyWednesday, June 26, 13
    • MARKETING IS nolongeraboutseeingyourcompanyonTV...It’saboutyourbuyersseeingyourcompanyonthewebyou havetheabilityto reachyour buyers directlyWednesday, June 26, 13
    • MARKETING IS nolongeraboutseeingyourcompanyonTV...It’saboutyourbuyersseeingyourcompanyonthewebyou havetheabilityto reachyour buyers directlyit’saboutusinggreatonlinecontenttodrivepeopleintothepurchasing processWednesday, June 26, 13
    • MARKETING IS nolongeraboutseeingyourcompanyonTV...It’saboutyourbuyersseeingyourcompanyonthewebyou havetheabilityto reachyour buyers directlyit’saboutusinggreatonlinecontenttodrivepeopleintothepurchasing processPlus, there are so many opportunities within social for...Wednesday, June 26, 13
    • PUBLICRELATIONSCustomerServicecollaborationloyaltybuildingCustomerAcquisitionthoughtleadershipnetworkingRECRUITINGWednesday, June 26, 13
    • Ready to getstarted?!Wednesday, June 26, 13
    • FIRSTSTEPS:And remember...Wednesday, June 26, 13
    • FIRSTSTEPS:1And remember...Wednesday, June 26, 13
    • FIRSTSTEPS:Define your social media strategy1And remember...Wednesday, June 26, 13
    • FIRSTSTEPS:Define your social media strategy12And remember...Wednesday, June 26, 13
    • FIRSTSTEPS:Define your social media strategy12 Stop thinking “campaigns”, Start thinking “conversations”And remember...Wednesday, June 26, 13
    • FIRSTSTEPS:Define your social media strategy123Stop thinking “campaigns”, Start thinking “conversations”And remember...Wednesday, June 26, 13
    • FIRSTSTEPS:Define your social media strategy123 LISTEN + ENGAGE + MEASUREStop thinking “campaigns”, Start thinking “conversations”And remember...Wednesday, June 26, 13
    • FIRSTSTEPS:Define your social media strategy1234LISTEN + ENGAGE + MEASUREStop thinking “campaigns”, Start thinking “conversations”And remember...Wednesday, June 26, 13
    • FIRSTSTEPS:Define your social media strategy1234LISTEN + ENGAGE + MEASUREStop thinking “campaigns”, Start thinking “conversations”And remember...Ask for help if you need itWednesday, June 26, 13
    • Wednesday, June 26, 13
    • SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING...Wednesday, June 26, 13
    • SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING...It’s not the silver bullet...Wednesday, June 26, 13
    • SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING...It’s not the silver bullet...It’s not your “Hail-Mary” pass...Wednesday, June 26, 13
    • SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING...It’s not the silver bullet...It’s not your “Hail-Mary” pass...It cannot:Wednesday, June 26, 13
    • SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING...It’s not the silver bullet...It’s not your “Hail-Mary” pass...Sell a product no one wantsDeliver RESULTS overnightGuarantee SalesBe used forshort-term PROJECTSIt cannot:Wednesday, June 26, 13
    • SOCIAL MEDIA ISN’TTHEANSWERTOEVERYTHING...But...It’s not the silver bullet...It’s not your “Hail-Mary” pass...Sell a product no one wantsDeliver RESULTS overnightGuarantee SalesBe used forshort-term PROJECTSIt cannot:Wednesday, June 26, 13
    • socialmediacanhelpwithyourcustomerserviceWednesday, June 26, 13
    • socialmediacanhelpwithyourcustomerserviceEasier to receive and organizecustomer feedbackWednesday, June 26, 13
    • socialmediacanhelpwithyourcustomerserviceInstant response to questions/concernsEasier to receive and organizecustomer feedbackWednesday, June 26, 13
    • socialmediacanhelpwithyourcustomerserviceInstant response to questions/concernsEasier to receive and organizecustomer feedbackFaster and cost-effectiveWednesday, June 26, 13
    • socialmediacanhelpwithyourcustomerserviceInstant response to questions/concernsEasier to receive and organizecustomer feedbackFaster and cost-effectiveGather information oncustomer-sentimentWednesday, June 26, 13
    • socialmediacanhelpwithyourcustomerserviceInstant response to questions/concernsEasier to receive and organizecustomer feedbackFaster and cost-effectiveGather information oncustomer-sentimentAbility to resolve customer issuesbefore they spread...Wednesday, June 26, 13
    • socialmediacanhelpwith REpeatbusinessWednesday, June 26, 13
    • socialmediacanhelpwith REpeatbusinessBuild relationships and loyaltyWednesday, June 26, 13
    • socialmediacanhelpwith REpeatbusinessBuild relationships and loyaltyA great first experience means a possiblepositive tweet or Facebook reactionWednesday, June 26, 13
    • socialmediacanhelpwith REpeatbusinessBuild relationships and loyaltyA great first experience means a possiblepositive tweet or Facebook reactionEngage with customers outside ofthe physical storeWednesday, June 26, 13
    • socialmediacanhelpwith REpeatbusinessBuild relationships and loyaltyA great first experience means a possiblepositive tweet or Facebook reactionEngage with customers outside ofthe physical storeUse social for contests, special offers or couponsthat will encourage repeat businessWednesday, June 26, 13
    • socialmediacanhelpwith REpeatbusinessBuild relationships and loyaltyA great first experience means a possiblepositive tweet or Facebook reactionEngage with customers outside ofthe physical storeUse social for contests, special offers or couponsthat will encourage repeat businessCustomer Follow-UpWednesday, June 26, 13
    • socialmediacanhelpwith WORD OF MOUTHWednesday, June 26, 13
    • Create buzz around your brandsocialmediacanhelpwith WORD OF MOUTHWednesday, June 26, 13
    • Create buzz around your brandCurrent customers can spread the wordabout your business to their friendssocialmediacanhelpwith WORD OF MOUTHWednesday, June 26, 13
    • Create buzz around your brandCurrent customers can spread the wordabout your business to their friendsAllows new customers to find you onsocial platforms & Googlesocialmediacanhelpwith WORD OF MOUTHWednesday, June 26, 13
    • Create buzz around your brandCurrent customers can spread the wordabout your business to their friendsAllows new customers to find you onsocial platforms & GoogleDemonstrate the type of company you are(your brand) instead of just plugging productssocialmediacanhelpwith WORD OF MOUTHWednesday, June 26, 13
    • Create buzz around your brandCurrent customers can spread the wordabout your business to their friendsAllows new customers to find you onsocial platforms & GoogleDemonstrate the type of company you are(your brand) instead of just plugging productssocialmediacanhelpwith WORD OF MOUTH Helps to build your SEO(important for Google!)Wednesday, June 26, 13
    • And most importantly...Wednesday, June 26, 13
    • Wednesday, June 26, 13
    • HAVE FUNWednesday, June 26, 13
    • HAVE FUN...and if you need help, don’t hesitate to ask!Wednesday, June 26, 13
    • HAVE FUN...and if you need help, don’t hesitate to ask!SOCIALMEDIAgivesyoutheopportunitytoWednesday, June 26, 13
    • HAVE FUN...and if you need help, don’t hesitate to ask!SOCIALMEDIAgivesyoutheopportunitytoWithyourclients!Wednesday, June 26, 13
    • Wednesday, June 26, 13
    • Enjoyed What You Heard? RECOMMEND ME ON LINKEDIN: LINKEDIN.COM/CRISTINGROGANWednesday, June 26, 13
    • Enjoyed What You Heard? RECOMMEND ME ON LINKEDIN: LINKEDIN.COM/CRISTINGROGANSpeaking next: June27,2013 MAILING LIST!Wednesday, June 26, 13
    • Thank you!Enjoyed What You Heard? RECOMMEND ME ON LINKEDIN: LINKEDIN.COM/CRISTINGROGANSpeaking next: June27,2013 MAILING LIST!Wednesday, June 26, 13
    • Thank you! Cristin Groganwww.cristingrogan.comTwitter: @cristinEMAIL:cg@cristingrogan.comEnjoyed What You Heard? RECOMMEND ME ON LINKEDIN: LINKEDIN.COM/CRISTINGROGANSpeaking next: June27,2013 MAILING LIST!Wednesday, June 26, 13
    • Wednesday, June 26, 13
    • Q+Wednesday, June 26, 13
    • Q+AWednesday, June 26, 13