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Cluetrain Manifesto 95 Theses Reaction (1-7)
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Cluetrain Manifesto 95 Theses Reaction (1-7)


This is a powerpoint slide about my reaction with the first seven theses of the 95 Theses of Cuetrain Manifesto.

This is a powerpoint slide about my reaction with the first seven theses of the 95 Theses of Cuetrain Manifesto.

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  • 1. CLUETRAIN MANIFESTO 95 Theses Theses 1-7 Presented by: VALENZONA, Cristine Camille M. VERTSOL (O0B) Presented to: Sir Paul Pajo
  • 2. “ Markets are conversation.”
    • A market is formed in conversation.
    • A conversation dictates what a market must be.
    • A simple business is mostly more profitable and least cost than popular business.
  • 3. “ Markets consist of human beings, not demographic sectors.”
    • They deal with any kind of people.
    • Demographic sectors sets limitations in voicing out what they are intended to express.
    • Business shouldn’t put limitations for the employees.
  • 4. “ Conversations among human beings sound human. They are conducted in a human voice.”
    • A real experience is express in a natural way.
    • Advertisement tries to encourage people but not as how they understand us.
    • An experience is better than the advertisement.
  • 5. “ Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.”
    • A market starts with conversation.
    • The internet gives us opportunity to exercise freedom and right to express one’s self.
    • Limitations sets to employees make them more controlled by the business.
  • 6. “ People recognize each other as such from the sound if this voice.”
    • A human voice can be understood by the human voice.
    • The business should try to let their employees speaks to understand what the human voice from a business be about rather than the business voice.
  • 7. “ The internet is enabling conversations among human beings that were simply not possible in the area of mass media.”
    • The mass media interprets the human voice in a different way.
    • Internet provides the tool for human voice.
  • 8. “ Hyperlinks subvert hierarchy.”
    • The internet should be an alarm to management today.
    • Innovation challenges how businesses will grasp and sense with the opportunity given by technology.
  • 9. Thank you for listening!!! The End.!