Cluetrain Manifesto 95 Theses(36-42)


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This is a powerpoint slide about my reaction with the sixth seven theses of the 95 Theses of Cuetrain Manifesto.

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Cluetrain Manifesto 95 Theses(36-42)

  1. 1. CLUETRAIN MANIFESTO 95 Theses Theses 36-42 Presented by: VALENZONA, Cristine Camille M. VERTSOL (O0B) Presented to: Sir Paul Pajo
  2. 2. “ Companies must ask themselves where their corporate cultures end.” <ul><li>cannot control where they must be and they should be </li></ul><ul><li>really hard to understand how should a company acts to different customers </li></ul><ul><li>do not know where to apply those corporate values they have and when to use it </li></ul>
  3. 3. “ If their cultures end before the community begins, they will have no market.” <ul><li>It is not the community’s responsibility to inform the corporations to adjust for them </li></ul><ul><li>Community are more superior than companies today </li></ul><ul><li>It is a bad sign to stick to what they are traditionally practice; corporate cultures </li></ul>
  4. 4. “ Human communities are based on discourse—on human speech about human concerns.” <ul><li>Markets are conversations </li></ul><ul><li>Human voice is really based and lives naturally by the conversation itself </li></ul><ul><li>a human voice can understand a human voice so they belong to the human communities </li></ul>
  5. 5. “ The community of discourse is the market.” <ul><li>any discussion done in the community is entitled to a market </li></ul><ul><li>The market evolves because of the different limitations set by the people in the corporate world. </li></ul><ul><li>It is building relationship to different people </li></ul><ul><li>they are giving concern to the different entities in the market </li></ul>
  6. 6. “ Companies that do not belong to a community of discourse will die.” <ul><li>they just loose their image, business and even their money </li></ul><ul><li>reason of the recent technologies is because of the conversation which are held and executed by the market </li></ul><ul><li>impossible that a company cannot understand what the market really says it is just that they do not want to understand us, market or communities </li></ul>
  7. 7. Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce. <ul><li>it is a technique in narrative to mislead the audience </li></ul><ul><li>in a business or company’s perspective then you are using different marketing strategies to mislead your market </li></ul><ul><li>They use the advertisement to compare their product versus their competitors. </li></ul>
  8. 8. “ As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.” <ul><li>people are not after what you are but they are after how you reach out to them. </li></ul><ul><li>what the employees do to their market is still not reflecting to what the market perception about a company </li></ul>
  9. 9. Thank you for listening!!! The End.!