Cluetrain Manifesto 95 Theses(36-42)
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Cluetrain Manifesto 95 Theses(36-42)



This is a powerpoint slide about my reaction with the sixth seven theses of the 95 Theses of Cuetrain Manifesto.

This is a powerpoint slide about my reaction with the sixth seven theses of the 95 Theses of Cuetrain Manifesto.



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Cluetrain Manifesto 95 Theses(36-42) Cluetrain Manifesto 95 Theses(36-42) Presentation Transcript

  • CLUETRAIN MANIFESTO 95 Theses Theses 36-42 Presented by: VALENZONA, Cristine Camille M. VERTSOL (O0B) Presented to: Sir Paul Pajo
  • “ Companies must ask themselves where their corporate cultures end.”
    • cannot control where they must be and they should be
    • really hard to understand how should a company acts to different customers
    • do not know where to apply those corporate values they have and when to use it
  • “ If their cultures end before the community begins, they will have no market.”
    • It is not the community’s responsibility to inform the corporations to adjust for them
    • Community are more superior than companies today
    • It is a bad sign to stick to what they are traditionally practice; corporate cultures
  • “ Human communities are based on discourse—on human speech about human concerns.”
    • Markets are conversations
    • Human voice is really based and lives naturally by the conversation itself
    • a human voice can understand a human voice so they belong to the human communities
  • “ The community of discourse is the market.”
    • any discussion done in the community is entitled to a market
    • The market evolves because of the different limitations set by the people in the corporate world.
    • It is building relationship to different people
    • they are giving concern to the different entities in the market
  • “ Companies that do not belong to a community of discourse will die.”
    • they just loose their image, business and even their money
    • reason of the recent technologies is because of the conversation which are held and executed by the market
    • impossible that a company cannot understand what the market really says it is just that they do not want to understand us, market or communities
  • Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.
    • it is a technique in narrative to mislead the audience
    • in a business or company’s perspective then you are using different marketing strategies to mislead your market
    • They use the advertisement to compare their product versus their competitors.
  • “ As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.”
    • people are not after what you are but they are after how you reach out to them.
    • what the employees do to their market is still not reflecting to what the market perception about a company
  • Thank you for listening!!! The End.!