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LinkedIn for Companies. How to use LinkedIn in your Social Media strategy.
 

LinkedIn for Companies. How to use LinkedIn in your Social Media strategy.

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Today LinkedIn has become one of the Big Three in Social Media, along with Twitter and Facebook, and it counts more than 90 million users. But LinkedIn is not only for job searching. It allows you to ...

Today LinkedIn has become one of the Big Three in Social Media, along with Twitter and Facebook, and it counts more than 90 million users. But LinkedIn is not only for job searching. It allows you to build your Company Page, to list products and services and to get some great analitycs about your followers.

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  • Full Name Full Name Comment goes here.
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  • ciao domenico, in che senso profilo avanzato?
    la company page su linkedin è un profilo social che l'azienda può costruire, in modo assolutamente gratuito. in parole molto semplii è una forma di pubblicità, che l'azienda può farsi su linkedin, ma non solo per cercare nuove risorse.
    per offire una panoramica dei propri servizi/prodotti, per dire chi è, ecc.
    non so se ho ben inteso la tua domanda, se vuoi scrivimi in privato.
    ciao cristina
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  • Ottimo lavoro Cristina. Peccato averlo scoperto troppo tardi, sto elaborando un piano strategico su linkedin per un'azienda è ho scoperto da me quello che avrei trovato nelle tue slides.
    Ho però una domanda: Tenendo conto che lo scopo è esclusivamente promozionale e non mirato alla ricerca di personale è consigliabile far passare l'azienda a un profilo avanzato?

    grazie
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  • ottimo lavoro, Cristina!
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  • Grazie Ludo!
    Era proprio questo il mio obiettivo: spiegare in maniera semplice, ma completa i vantaggi di LinkedIn (che non è solo job searching)!
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  • Semplice e completo: bel lavoro!
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    LinkedIn for Companies. How to use LinkedIn in your Social Media strategy. LinkedIn for Companies. How to use LinkedIn in your Social Media strategy. Presentation Transcript

    • Linkedin in the Social Media Strategy LINKEDIN HOW TO USE LINKEDIN FOR YOUR SOCIAL MEDIA STRATEGY Linkedin, not just for job searching! Cristina Simone Social Media Specialist http://it.linkedin.com/in/cristinasimone
    • Linkedin in the Social Media StrategyAGENDA• What about LinkedIn• LinkedIn: users, numbers and so on..• LinkedIn profile at a glance• LinkedIn Companies beta 1 Overview 2 Careers 3 Products 4 Analytics• LinkedIn ADV at a glance• LinkedIn: tips and what’s going on• Webliography
    • Linkedin in the Social Media StrategyWHY SHOULD A COMPANY HAVE A PAGE ON LINKEDIN?• “It’s not what you know, it’s who you know” (some guy that was wrong)*• “It’s not who you know, it’s who knows you” (some guy that was right)* *From the web
    • Linkedin in the Social Media StrategyWHAT ABOUT LINKEDIN• LinkedIn has become one of the Big Three in social media (along with Twitter and Facebook);• It’s a business orientated social networking site: the main use is for business networking and recruitment;• It’s purely professional based and doesn’t have the fun factor;• It has similar features to Facebook in terms of “friends” called “connections”, status updates and possibility of ADV;• Users can interact by using status updates, groups and discussions;• Users can get recommendations from their connections;
    • Linkedin in the Social Media StrategyLINKEDIN: USERS, NUMBERS AND SO ON ..• Users Registered: more than 90 million;• Spanning more than 200 countries and territories worldwide;• About half of users are in the USA;• Top 3 country users: USA – INDIA - UK Data Source: www.vincos.it; http://press.linkedin.com/about
    • Linkedin in the Social Media StrategyLINKEDIN: USERS, NUMBERS AND SO ON ..• Unique visitors (estimated cookies): 98 million• Unique visitors (users): 34 million• Average time on site 8:10• Gender: 39% female vs 61% male• Age:18 - 24= 26% 25 - 34 = 51% 35 - 54= 16% 54 - any = 7% Data Source: Google Ad Planner; www.vincos.it
    • Linkedin in the Social Media StrategyWHAT ABOUT LINKEDIN• Without logging in, there is not much to do;• You can search .. But the results are hidden behind the login ;• Other tools are hidden in the footer of the page…but are much more useful after logging In;• Next step…
    • Linkedin in the Social Media Strategy LINKEDIN PROFILE AT A GLANCE•..build your profile andcustomize it!•Add Applications: such asWordPress, Polls, SlideShare,etc;•Join groups and participateto the discussions ;•Check the completeness ofyour profile;•Check “Whos Viewed YourProfile?” My profile: http://it.linkedin.com/in/cristinasimone
    • Linkedin in the Social Media StrategyLINKEDIN COMPANIES BETA (NEW!)• Companies beta have been launched on April 2010;• LinkedIn users can follow companies (as on Twitter), and the changes into Company will show up in the homepage stream;• Companies Pages can be indexed by Google;• What’s a Company page on Linkedin: – It is essentially a company page visible to all its users; – You may need to log on to your LinkedIn account before viewing the page; – Companies list services, publish videos, create promotions and get endorsements from own customers/clients/employees; – It’s organized in 4 sections: Overview - Careers – Products (NEW!) – Analytics;• If the Company page already exists, switch into “Edit mode”• If not go to Companies Home and “Add a Company”
    • Linkedin in the Social Media Strategy LINKEDIN COMPANIES BETA (NEW!)Beforetoswitchinto “edit mode” youneedtoconfirm the email domain ofyour company (eg.@apple.com; @microsoft.com; etc)
    • Linkedin in the Social Media StrategyLINKEDIN COMPANIES BETA: 1SECTION, OVERVIEW• Company page could have information written by a representative of the company, or by demographic & profile data;• It’s possible to add: – Company description – Logo – Company Specialties – Twitter Account – Company Blog – Basic Information (such as number of employees, website, Headquarter, etc)
    • Linkedin in the Social Media Strategy LINKEDIN COMPANIES BETA: 2SECTION, CAREER• Job posting isn’t a free service;• It’s possible to share the job on other social networks (such as twitter or facebook);Benefits for users:• To understand the range of professional opportunities offered at the company;• To understand the company’s hiring practices;• To hear employees at the company talk about their experience and learn more about the profiles of other employees at the company. Just to understand the look and feel of the Career pages in LinkedIn, you could check: IBM ; EBAY.
    • Linkedin in the Social Media Strategy LINKEDIN COMPANIES BETA: 3SECTION, PRODUCTS• To add a list of product/services such as videos;• other LinkedIn members can provide direct recommendations (the LinkedIn user’s profile image is attached to the recommendation);Just to understand the look and feel of the Product pages in LinkedIn, you could check: NABA; HP EDIT MODE LIVE MODE
    • Linkedin in the Social Media StrategyLINKEDIN COMPANIES BETA: 4SECTION, ANALYTICS• It offers the opportunity to check for page views and visitors, filter by the sections (overview, careers; product; all pages);• It offers the possibility to compare analytics of own company with similar companies;• It offers the possibility to have a lot of information about members that follow our Company:
    • Linkedin in the Social Media Strategy LINKEDIN ADV AT A GLANCE• Similar to facebook: Ad variation, you can select your target (job function; age; geography:.)• Pagament: PPC or CPM• It appears on the LinkedIn.com website, LinkedIn Audience Network, in any of the ad placements on the site, including the medium rectangle advertisement on LinkedIn profile pages and the LinkedIn home page;• may also be shown in the text link advertisement at the top of the LinkedIn.com home page (images and logos in the advertisement may be omitted from that ad placement)
    • Linkedin in the Social Media StrategyLINKEDIN: TIPS AND WHAT’S GOING ON…• On November 30th, 2010, LinkedIn launched the new share button: an effective way to share relevant professional content with own business network on LinkedIn;• Map your professional network to understand the relationships between you and your connections;• Display a LinkedIn Profile or Company profile on the Facebook Page (free app);• Available on iTunes
    • Linkedin in the Social Media StrategyWEBLIOGRAPHY• Where I found info .. – http://blog.linkedin.com/ – http://www.vincos.it – http://www.portentinteractive.com – http://blogs.imediaconnection.com – http://socialmediadiyworkshop.com
    • Linkedin in the Social Media Strategy Thanks for the attention!For further information, contact me:mailto:cristina.simone@inwind.itFind me on Social Networks: