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Twitter at scientific conferences

by Visual science & new media health communicator on Sep 09, 2012

  • 5,668 views

This paper reports on an experience undertook by a small research team at Padova University at an astronomy conference at the Genova annual Festival of Science 2011. Our intent was to use Twitter to ...

This paper reports on an experience undertook by a small research team at Padova University at an astronomy conference at the Genova annual Festival of Science 2011. Our intent was to use Twitter to promote the event through totally new categories of possible interested audiences, to engage them, and to fine-tune the communication. To get acquainted with the hypothetical audience’s favorite issues we investigated Twitter‘s backchannel and focused our search on the keywords related both to the lecture topic and to the most popular hashtags used by influential tweeters. We threaded and tagged conversations, shared URLs to a dedicated website we designed for in-depth discussion of some selected topics, and polled people to find out their knowledge of the session topic and to generate stronger engagement. The results were encouraging, we reached a huge amount of interested people we would not have found with traditional audience segmentation methods and we have been able to find out their interests to fine-tune the lecture main topic.

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http://www.tuttoslide.com 915
http://bio_admin 32
http://storify.com 25
https://twitter.com 20
http://1450432331495116163_5d0f0d1cae0df1fe26a5a50e04ee226469f9c6a9.blogspot.com 16
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  • AjiWangsa Aji Wangsa Very creative (y) :) 1 year ago
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  • cristinarigutto Cristina Rigutto, Visual science & new media health communicator thank you 1 year ago
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  • cristinarigutto Cristina Rigutto, Visual science & new media health communicator thank you 1 year ago
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  • cristinarigutto Cristina Rigutto, Visual science & new media health communicator SLIDE 1
    How to engage a wider and different audience using Twitter at Scientific Conferences
    Cristina Rigutto
    associated INAF National Institute of Astrophysics, Astronomic Observatory of Padova, Italy
    1 year ago
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  • cristinarigutto Cristina Rigutto, Visual science & new media health communicator SLIDE 2
    I report on an experience undertaken by a small research team at the University of Padova with the contribution of National Institute of Astrophysics, that has been designed to ease scientists to communicate to people inside and outside their fields of expertise, mining Twitter conversations-
    Our intent was to promote an astronomy conference at the Genova annual Festival of Science through totally new categories of possible interested audiences, and to engage them encouraging information exchange to better understand their cultural interests to tailor the communication accordingly and get to discuss subjects more broadly. Because of the large number of data involved, Twitter mining is known for being very expensive, so that we decided to perform our work using free tools.
    1 year ago
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  • cristinarigutto Cristina Rigutto, Visual science & new media health communicator SLIDE 3
    The whole procedure started on the 10Th of October 2011 and ended the day after the conference took place. In the first week we opened 5 brand new twitter accounts and we start investigating twitter backchannel.
    In the following two weeks we carried on our task.
    With a few tweet (360) and a small number of tweeterers (41) we potentially reach 140596 person, but the important result is that 965 of them visited our web site from a twittered link.
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  • cristinarigutto Cristina Rigutto, Visual science & new media health communicator SLIDE 4
    We prepared 2 lists of keywords
    - One related to the conference topics (atronomy, sky, planets)
    - One related to the new audience categories we wanted to target (student, school, teacher, astronomy amateur)
    We crawled twitter to find existing hashtaghs matching with our list.
    For each # we start looking for influential users to notify them about the conference, because they are active in spreading the word and because people are more likely to click on a link tweeted or retweeted from an influential user.
    We crawled for influencer in our category of topic and we found 152, we listed only the 60 users twitting in Italian and responding to one or more of the following characteristics:
    Users tweeting or retweeting frequently on topics related to the conference.
    - Users creating engagements
    - Users with a a lot of followers creating engagement
    - Science bloggers and representatives of media or organizations, as the content they publish is more likely to be retweeted.
    We also checked the profile of each of the selected users to know if any among their followers used to tweet or retweet on topics related to the conference, as we presumed that we could increase the possibility to share information if even the followers of the profiled people were interested in the subject.
    Then we setup a website of information content, http://paroledelcielo.it/, for the in-depth discussion of some selected topics. The website was useful for users who could access a rich information base, but was even more valuable for the speaker who collected information on the number of accesses and on the interest shown in the different topics.
    1 year ago
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  • cristinarigutto Cristina Rigutto, Visual science & new media health communicator SLIDE 5
    We designed texts as tweets.
    Each tweet contained one or more of the selected hashtags to reach categories of interest and one or more mention (@) to involve influencers
    We produced three types of messages:
    - tweets with general information about the conference,
    - tweets about the conference topics
    - a poll.
    1 year ago
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  • cristinarigutto Cristina Rigutto, Visual science & new media health communicator SLIDE 6
    The poll aimed to create interaction with the public to inform the public on the contents of the conference, to trigger mentions, to increase the amplification, to give us a measure of people knowledge of the session topics and to generate stronger engagement
    Every day we were twitting a question related to the conference, and inviting people to visit our website to discover the answer.
    To reach more people we searched for hashtags related to active polls, we found two: sondaggio “poll”, and tweetsondaggio “tweetpoll” that were very interesting because they were used by a very popular TV anchorman in science communication that has thousands of followers
    We decided to use the same # so we could reach his followers
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  • cristinarigutto Cristina Rigutto, Visual science & new media health communicator SLIDE 7
    Content publishing cycle was very simple: first content to be published in the website was selected, than tweets and a poll were posted to stimulate interest and engagement. Next day content was published and people invited to check it out. Visit count was recorded and tweet analyzed to test people interest in the different topics and to fine-tune the communication.
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