Social Media for Enterprisefocusing on the human sideCristina Costa
photo by Flickr ID Affendaddyhttp://www.flickr.com/photos/khiltscher/3272098155/                                          ...
Stop broadcasting!            http://www.flickr.com/photos/25813335@N00/3708549622
Start communicating              http://www.flickr.com/photos/27590559@N02/3962331058
Welcome to the Participatory Web
More than an image...
Credibility
Influence
Uniqueness
Confidence
Reputation
Communication
More than a blog
Portfolio of Practice             showcase your professional worlddefine your purposethink of what makes you uniqueshare y...
Connect yourself to the network/community
Show that you care
Brand yourself as people;not as a product/service!
A story
Be responsive
Engage         By IconTexto         (CC BY-NC 3.0)
Make it personal
But not *too* personal!!
networked conversation                    presence     connection                                 accessibility   availabi...
Social Media and Enterprise
Social Media and Enterprise
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Social Media and Enterprise

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  • more than a symbol/identity Reflection of what you are of you create of your facets Genuine Unique YOU
  • it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  • it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  • it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  • it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  • you are online even when you think you are not
  • It is about reputation - peer judgement it is about promoting your work, your personality - your identity in a coherent way
  • It is about reputation - peer judgement it is about promoting your work, your personality - your identity in a coherent way
  • our webpresence should not be static no more! We are after the personal side - the unique and passionate views you have. we can access your articles and books from the library, but only you can gives access to your voice talk about Jim newell story Personal professional blogging
  • let that me reflected in your writing the personal journey
  • let that me reflected in your writing the personal journey
  • best examples come from business give example of victoria beckham
  • that is a step beyond personalising it
  • that is a step beyond personalising it
  • the best marketing strategy still is word of mouth but you need to work at it!!
  • Social Media and Enterprise

    1. 1. Social Media for Enterprisefocusing on the human sideCristina Costa
    2. 2. photo by Flickr ID Affendaddyhttp://www.flickr.com/photos/khiltscher/3272098155/ from you to us know your audience
    3. 3. Stop broadcasting! http://www.flickr.com/photos/25813335@N00/3708549622
    4. 4. Start communicating http://www.flickr.com/photos/27590559@N02/3962331058
    5. 5. Welcome to the Participatory Web
    6. 6. More than an image...
    7. 7. Credibility
    8. 8. Influence
    9. 9. Uniqueness
    10. 10. Confidence
    11. 11. Reputation
    12. 12. Communication
    13. 13. More than a blog
    14. 14. Portfolio of Practice showcase your professional worlddefine your purposethink of what makes you uniqueshare your passionbe yourselfgive access to your voice
    15. 15. Connect yourself to the network/community
    16. 16. Show that you care
    17. 17. Brand yourself as people;not as a product/service!
    18. 18. A story
    19. 19. Be responsive
    20. 20. Engage By IconTexto (CC BY-NC 3.0)
    21. 21. Make it personal
    22. 22. But not *too* personal!!
    23. 23. networked conversation presence connection accessibility availability immediacy personalcommunication contribution friendly sharing passion responsiveness spontaneity creativity authenticity fun socio-professional word of mouth (RTs) reputation
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