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personal branding

personal branding
digital identity
web presence
social media



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  • more than a symbol/identity Reflection of what you are of you create of your facets Genuine Unique YOU
  • it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  • you are online even when you think you are not
  • It is about reputation - peer judgement it is about promoting your work, your personality - your identity in a coherent way
  • our webpresence should not be static no more! We are after the personal side - the unique and passionate views you have. we can access your articles and books from the library, but only you can gives access to your voice talk about Jim newell story Personal professional blogging
  • let that me reflected in your writing the personal journey
  • Voltaire as an example of the statement above. The Philosopher was probably one of the most networked scholars of his time, with more than a thousand European correspondents Networks of correspondence was quite useful during the Classic Age as a form of establishing and maintaining connections with the outside world in a rather informal, yet meaningful way. Other thinkers of that time also made use of the Epistolary genre to establish their networks beyond their local whereabouts: Erasmus and more recently Darwin Check Republic of Letters: Charles Darwin corresponded with over 2000 individuals worldwide, exchanging his views on scientific matters, his health and family life... in le.cfm/charles_darwins_letters Read more at Suite101: Charles Darwin's Letters: Darwin Correspondence Project Expands his World Wide Web http://great-scientists.suite10 Darwin corresponded widely , asking for information and opinions, checking facts. He was very scrupulous in g iving credit, just look at the footnotes in his books. But actually the flow was not o ne-way. Yes, Darwin was a phenomenal networker. He would probably have had a blog. in
  • best examples come from business give example of victoria beckham
  • that is a step beyond personalising it
  • the best marketing strategy still is word of mouth but you need to work at it!!
  • personal branding is a journey about discovering yourself - how you see yourself It’s about bringing out your creativity it’s a process evolves with time changes, progresses

Personalbranding Personalbranding Presentation Transcript

  • Marketing yourself O N L I N E Cristina Costa University of Salford
    • Personal branding
    photo by Flickr ID Affendaddy from you to us
  • More than an image...
  • Credibility
  • Influence
  • Uniqueness
  • Confidence
  • Reputation
  • More than a blog
  • Creating your reputation hub bring it all together
    • define your purpose
          • think of what makes you unique
    • share your passion
    • be yourself
    • give access to your voice
    Photo by flickr ID coincoyote Creating your reputation hub bring it all together
  • Connect yourself to the network
  • Voltaire (1694 – 1778) Erasmus (1466 – 1536) Darwin (1809 – 1882) Networkers !
  • photo by Flickr ID Matt Hamm
  • photo by flickr ID Jmilles really?
  • Business example
  • Brand yourself as a person; not as a product!
  • Social enterprise “ (....) Tweeting is a very personal form of expression. (...) Twitter’s a (...) fantastic medium to hear the ideas and opinions of people I might not otherwise get to meet.” Queen Rania
  • Make it personal!
  • networked conversation word of mouth (RTs) socio-professional reputation accessibility immediacy personal connection availability contribution sharing spontaneity fun presence friendly responsiveness communication authenticity passion creativity
  • A self-discovery journey
  • Cristina Costa University of Salford, UK