Personal Branding
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Personal Branding






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  • \n
  • more than a symbol/identity \nReflection of what you are \nof you create \nof your facets \nGenuine \nUnique \nYOU\n
  • it is more than an image \nIt is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice \n
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  • you are online even when you think you are not \n
  • It is about reputation - peer judgement \nit is about promoting your work, your personality - your identity in a coherent way \n
  • It is about reputation - peer judgement \nit is about promoting your work, your personality - your identity in a coherent way \n
  • our webpresence should not be static no more! \nWe are after the personal side - the unique and passionate views you have.\nwe can access your articles and books from the library, but only you can gives access to your voice\ntalk about Jim newell story \nPersonal professional blogging \n
  • let that me reflected in your writing \nthe personal journey \n
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  • best examples come from business \ngive example of victoria beckham\n
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  • that is a step beyond personalising it \n
  • that is a step beyond personalising it \n
  • the best marketing strategy still is word of mouth\nbut you need to work at it!! \n
  • personal branding is a journey about discovering yourself - how you see yourself \nIt’s about bringing out your creativity\nit’s a process\nevolves with time\nchanges, progresses \n
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Personal Branding Presentation Transcript

  • 1. Marketing yourself O N L I NCristina CostaUniversity of Salford E
  • 2. photo by Flickr ID Affendaddy from you to us branding Personal
  • 3. More than an image...
  • 4. Credibility
  • 5. Influence
  • 6. Uniqueness
  • 7. Confidence
  • 8. Reputation
  • 9. Communication
  • 10. More than a blog
  • 11. Portfolio of Practice showcase your professional world define your purpose think of what makes youunique share your passion be yourself give access to your voice
  • 12. Connect yourself to the network
  • 13. Share Text
  • 14. Brand yourself as people; not as a product!
  • 15. Be responsive
  • 16. Engage By IconTexto (CC BY-NC 3.0)
  • 17. Make it personal
  • 18. But not *too* personal!!
  • 19. networked conversation presence connection accessibility availability immediacy personalcommunication contribution friendly sharing passion responsiveness spontaneity creativity authenticity fun socio-professional word of mouth (RTs) reputation
  • 20. A self-discovery journey
  • 21. Cristina CostaUniversity of Salford,