Veggie Dominance!

+ Veggie Dominance! A web app to encourage vegetable consumption Cristina Cordova habits.stanford.edu

+ Why? No one wants to eat veggies! Let’s make something everyone hates… into a fun game to encourage veggie consumption for better health!

+ Who? All living in All friends with different each other to houses with create group planned meals/ mentality meal times All motivated to Five Stanford improve eating students The habits users

+ How?

+ Make it gaming, make it fun

+ Impact Over 7 Days Each User Increased Veggie Intake! 18 16 14 12 10 User 1 8 User 2 6 4 User 3 2 User 4 0 User 5 * Every 2 points is a serving of vegetables.

+ Break it Down Start Unhealthiest Eater Finish •  Users •  Users •  User with began ended lowest study study veggie eating an eating an intake average average doubled of 4 of 6.6 intake by servings servings end of of of study veggies/ veggies/ day day

+ Why? •  Users wanted #1: Friends to fit in with friends #2: Competing •  to outperform Users wanted with Friends friends •  Users wanted #3: Daily good triggers at Triggers the right time

+ Benefits and Shortcomings Web apps are extremely engaging and texting is an immediate anywhere-you-go HOT trigger! Shortcomings A longer period of study would show if web apps can better health behavior in the long term.

+ For more, go to habits.stanford.edu

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Veggie Dominance!

by Cristina Cordova on Jun 03, 2010

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