Mobile Technology & Stanford Alumni Association

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A presentation given to the Stanford Alumni Association on mobile technology and marketing. For more, go to www.cristinajcordova.com or www.twitter.com/cristinacordova

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  • Technology combining physical world with virtual imagery and information – mostly mobile gaming
  • One out of every two consumers will have smartphone in christmas in 2011
  • You can do more with what you know, you can present analytics… etc. Social information helps to connect users on mobile
  • Barack Obama – announced the running mate via text
  • Mobile Technology & Stanford Alumni Association

    1. 1. Mobile Technology & Stanford Alumni Association Cristina Cordova VP of Business Development for Alphonso Labs www.cristinajcordova.com
    2. 2. Alphonso Labs www.alphonsolabs.com
    3. 3. Some Questions   Raise your hand if you have a cell phone.
    4. 4. Some Questions   Raise your hand if you have a cell phone.   Keep it raised if you have a smart phone.
    5. 5. Some Questions   Raise your hand if you have a cell phone.   Keep it raised if you have a smart phone.   Keep it raised if you have ever downloaded apps to your phone.
    6. 6. Some Questions   Raise your hand if you have a cell phone.   Keep it raised if you have a smart phone.   Keep it raised if you have ever downloaded apps to your phone.   What are your most used apps?
    7. 7. Mobile Technology
    8. 8. Focus Where is it going? How can SAA leverage it?
    9. 9. Where has it been? Texting Search Virtual Gaming Goods
    10. 10. Where is it now? Geo Local Real- Shopping Time
    11. 11. 3 Areas for What’s Next in Mobile
    12. 12. Better Shopping and Deal Experiences Based on Location
    13. 13. Payments and Money Transfers
    14. 14. Augmented Reality in Gaming
    15. 15. Smartphones, Smartphones, Smartphones, Smartphones!
    16. 16. 6 things you can do right now to leverage mobile technology
    17. 17. 1. Get as much data as possible
    18. 18. 2. Start Small, Text!
    19. 19. 3. Email for Mobile
    20. 20. 4. Website for Mobile
    21. 21. 5. Encourage Alumni to Check- In to Events
    22. 22. 6. Gowalla Trips for Reunions
    23. 23. Imagine the future…
    24. 24. Donating to Stanford via Phone
    25. 25. Get Alumni to Connect via Geolocation on Mobile
    26. 26. Resources
    27. 27. On The Web   http://www.mobilemarketingwatch.com/   http://www.mobilemarketer.com/   http://www.mobilecrunch.com/   http://mobile.engadget.com/
    28. 28. In Person   Techcrunch Disrupt – September 27-29th   Techcrunch CrunchUp   100+ Upcoming Social Media & Tech Events via Mashable
    29. 29. Contact Me Web – www.cristinajcordova.com Twitter – cristinacordova

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