Forming Fitness Habits Using Social Gaming Triggers

Cristina Cordova habits.stanford.edu www.cristinajcordova.com

Getting women 18-22 To exercise 4+ times per week In preparation for a half or full marathon Using social gaming triggers on mobile devices

Can the same be done to form fitness habits (which may be entirely new)?

Can the same be done to form fitness habits (which may be entirely new)? YES!

Green Span Behavior
Teach someone to perform behavior and repeat it
Purple Span Behavior
Increase the intensity of a behavior for a period of time
Blue Span Behavior
Motivate someone to perform a behavior they have done before

I don’t want to exercise
I don’t need to run a marathon/half-marathon
I don’t care about my health
BLAH BLAH BLAH

I want to do this for my health
I want to lose weight
I want to raise money for a charity
People will form a long term fitness habit!

Offered incentive
Getting healthy, weight loss, fitness
Raising funds for good cause
Required public statement of commitment on social networks
“ I’ve signed up for the SF Marathon!”
Enabled participants to track and view their progress at anytime, any place

Shows progress: leveling up, experience points, coins, credits, songs downloaded
Offer free service: Tap Tap Revenge 3
Offer consumption of product in new way
… and more

Anyone with any type of phone could participate in some version of the service with social triggers
Web apps for smart phones
Texting for any cell phone
Training only requires an hour a day
While less than other plans, it’s still a lot of time

Add app to more devices

Lower prices on paid apps

Users were triggered by text multiple times a day
Triggered to exercise
Triggered to receive results of exercise
Triggered to share the experience with friends
Triggered to help friends

Push notifications
Challenges
Friend requests
Inbox messages
Chat

Using social gaming, people can form fitness habits in ways that they haven’t before
Harnessing social gaming to promote health leads to positive benefits for all

To download this presentation, go to: http://bit.ly/sgfitness

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Forming Fitness Habits Using Social Gaming Triggers

by Cristina Cordova on Jun 01, 2010

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Forming Fitness Habits Using Social Gaming Triggers — Presentation Transcript