Forming Fitness Habits Using Social Gaming Triggers

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A presentation to social gaming company, Tapulous, on getting women 18-22 to exercise 4+ times per week in preparation for a half or full marathon using social gaming triggers on mobile devices. I've also outlined ways Tapulous can use similar techniques to improve triggers, motivation and ability.
For more, go to: www.cristinajcordova.com

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  • General conceptions of fitness…
  • Harvest crops every 4 hours on Farmville
  • Forming Fitness Habits Using Social Gaming Triggers

    1. 1. Cristina Cordova habits.stanford.edu www.cristinajcordova.com
    2. 6. Getting women 18-22 To exercise 4+ times per week In preparation for a half or full marathon Using social gaming triggers on mobile devices
    3. 11. Can the same be done to form fitness habits (which may be entirely new)?
    4. 12. Can the same be done to form fitness habits (which may be entirely new)? YES!
    5. 13. <ul><li>Green Span Behavior </li></ul><ul><ul><li>Teach someone to perform behavior and repeat it </li></ul></ul><ul><li>Purple Span Behavior </li></ul><ul><ul><li>Increase the intensity of a behavior for a period of time </li></ul></ul><ul><li>Blue Span Behavior </li></ul><ul><ul><li>Motivate someone to perform a behavior they have done before </li></ul></ul>
    6. 14. <ul><li>I don’t want to exercise </li></ul><ul><li>I don’t need to run a marathon/half-marathon </li></ul><ul><li>I don’t care about my health </li></ul>BLAH BLAH BLAH
    7. 15. <ul><li>I want to do this for my health </li></ul><ul><li>I want to lose weight </li></ul><ul><li>I want to raise money for a charity </li></ul>People will form a long term fitness habit!
    8. 17. <ul><li>Offered incentive </li></ul><ul><ul><li>Getting healthy, weight loss, fitness </li></ul></ul><ul><ul><li>Raising funds for good cause </li></ul></ul><ul><li>Required public statement of commitment on social networks </li></ul><ul><ul><li>“ I’ve signed up for the SF Marathon!” </li></ul></ul><ul><li>Enabled participants to track and view their progress at anytime, any place </li></ul>
    9. 18. <ul><li>Shows progress: leveling up, experience points, coins, credits, songs downloaded </li></ul><ul><li>Offer free service: Tap Tap Revenge 3 </li></ul><ul><li>Offer consumption of product in new way </li></ul><ul><li>… and more </li></ul>
    10. 19. <ul><li>Anyone with any type of phone could participate in some version of the service with social triggers </li></ul><ul><ul><li>Web apps for smart phones </li></ul></ul><ul><ul><li>Texting for any cell phone </li></ul></ul><ul><li>Training only requires an hour a day </li></ul><ul><ul><li>While less than other plans, it’s still a lot of time </li></ul></ul>
    11. 20. <ul><li>Add app to more devices </li></ul>
    12. 21. <ul><li>Lower prices on paid apps </li></ul>
    13. 23. <ul><li>Users were triggered by text multiple times a day </li></ul><ul><ul><li>Triggered to exercise </li></ul></ul><ul><ul><li>Triggered to receive results of exercise </li></ul></ul><ul><ul><li>Triggered to share the experience with friends </li></ul></ul><ul><ul><li>Triggered to help friends </li></ul></ul>
    14. 24. <ul><li>Push notifications </li></ul><ul><ul><li>Challenges </li></ul></ul><ul><ul><li>Friend requests </li></ul></ul><ul><ul><li>Inbox messages </li></ul></ul><ul><ul><li>Chat </li></ul></ul>
    15. 27. <ul><li>Using social gaming, people can form fitness habits in ways that they haven’t before </li></ul><ul><li>Harnessing social gaming to promote health leads to positive benefits for all </li></ul>
    16. 28. To download this presentation, go to: http://bit.ly/sgfitness

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