Top 50 LATAM Brands

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The 2012 Top 50 Most Valuable Latam brands total $135.7 billion in value, each are leaders in their country markets, often serve multiple local country markets, and some operate globally. Latam’s largest markets, Brazil and Mexico, produce the greatest number of high-value brands, but smaller economies also are well represented.

This Latin America report focuses on the five leading Latam economies—Argentina, Brazil, Chile, Colombia and Mexico.

Published in: Economy & Finance
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Top 50 LATAM Brands

  1. 1. LATIN AMERICA Argentina Brazil Chile Colombia Mexico Brand Value Brand Brand Value Brand # Brand # Brand (US$ Mil.) Contribution Index (US$ Mil.) Contribution Index 1 1 Energy 13 4 Financial Institution 2 8,449 Communication Provider 3 14 3,318 5 Retail 3 3 Financial Institution 15 3,307 Cosmetics 5 4 2 Financial Institution 16 3,109 3 Bank 5 5,513 Communication Provider 4 17 3,074 2 Energy 6 4 Retail 18 2,842 3 Financial Institution 7 5,114 4 Beer 19 2,815 5 Energy 8 20 5 2 Beer Communication Provider 9 21 4,574 3 2,585 2 Financial Institution Communication Provider * 10 22 2 2,511 2 Communication Provider Retail 11 23 4,240 1 2,414 3 Energy Financial Institution 12 24 4 2,359 5 Airline Beer36 BrandZ™ Top 50 Most Valuable Latin American Brands 2012 Source: BrandAnalytics and Millward Brown Optimor.
  2. 2. BRANDZTM TOP 50 MOST VALUABLE LATIN AMERICAN BRANDS 2012 Brand Value Brand Brand Value Brand # Brand # Brand (US$ Mil.) Contribution Index (US$ Mil.) Contribution Index 25 1,995 Bakery 4 38 3 Retail 26 1,980 5 Retail 39 1,143 3 Financial Institution 27 1,834 2 Retail 40 3 Retail 28 41 1,708 1 987 4 Mining Retail 29 42 4 948 4 Retail Retail 30 43 2 851 4 Food Beer 31 44 1,494 1 817 1 Cement Communication Provider 32 45 1,398 2 778 2 Retail Food 33 46 5 2 Retail Retail 34 47 1,352 1 5 Financial Institution Beer 35 48 1,251 4 1 Financial Institution Paper 36 49 1,244 4 3 Beer Communication Provider 37 4 Retail 50 Communication Provider 2*Claro is based in Mexico but has no operations there. BrandZ™ Top 50 Most Valuable Latin American Brands 2012 37

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