1Como podemos envolver os media naComunicação de Ciência?Why should the media bother?SciCom PT 2013http://comunicacaodecie...
2Science is a business opportunity for the mediahttp://en.wikipedia.org/wiki/Long_Tailhttp://www.wired.com/wired/archive/1...
3http://www.ooyala.com/online-video-indexhttp://www.google.com/think/research-studies/the-new-multi-screen-world-study.htm...
4Science flows well through the indirect pathway
5
6Cultural science contents
7Daily science contents
8Social science contents
9•  Research centers, museums and science centers, researchers,citizens, professional communicators, journalists, media pr...
10•  Government, journalists, media, citizens, researchers, companieseducators, professionals who apply science and techno...
11Only media and citizensWho communicates social science?
12What about journalism?← Journalism matters.← Good journalism has always been subsidized.← The internet wrecks advertisin...
13There are many opportunities for doing goodwork in new ways•  More data, citizens’ initiatives and information available...
14https://www.byliner.comhttp://www.fastcolabs.com/3009577/open-company/this-is-what-happens-when-publishers-invest-in-lon...
15http://prezi.com/n_tz-kwo7dqe/data-journalism-frontline-club-international-partners/http://www.nytimes.com/interactive/s...
16http://graphs.gapminder.org/worldhttp://www.nature.com/news/specials/cities/best-cities.html#feathttp://chartsbin.com/ab...
17Innovation is normally out of media but media are important as institutionsCitizens, scientists and journalists should c...
18www.propublica.org
19http://www.wired.com/gadgetlab/2012/04/can-an-algorithm-write-a-better-news-story-than-a-human-reporter/
20Muito obrigado pela sua atenção@cristinaribasCristina.ribas@upf,edu
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Science & media: Why should the media bother?

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Cristina Ribas' presentation at SciCom Portugal, Lisboa 2013
http://comunicacaodeciencia.wordpress.com/

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Science & media: Why should the media bother?

  1. 1. 1Como podemos envolver os media naComunicação de Ciência?Why should the media bother?SciCom PT 2013http://comunicacaodeciencia.wordpress.com/
  2. 2. 2Science is a business opportunity for the mediahttp://en.wikipedia.org/wiki/Long_Tailhttp://www.wired.com/wired/archive/12.10/tail.html
  3. 3. 3http://www.ooyala.com/online-video-indexhttp://www.google.com/think/research-studies/the-new-multi-screen-world-study.htmlC generation are video multi screen consumers
  4. 4. 4Science flows well through the indirect pathway
  5. 5. 5
  6. 6. 6Cultural science contents
  7. 7. 7Daily science contents
  8. 8. 8Social science contents
  9. 9. 9•  Research centers, museums and science centers, researchers,citizens, professional communicators, journalists, media producersWho comunicates cultural science?
  10. 10. 10•  Government, journalists, media, citizens, researchers, companieseducators, professionals who apply science and technology:physicians, engineers, NGOs, consumers …Who communicates daily science?
  11. 11. 11Only media and citizensWho communicates social science?
  12. 12. 12What about journalism?← Journalism matters.← Good journalism has always been subsidized.← The internet wrecks advertising subsidy.← Restructuring is, therefore, a forced move.← There are many opportunities for doing good work in new ways.http://towcenter.org/research/post-industrial-journalism/(eng)http://www.ecicero.es/products/periodismo-postindustrial-adaptacion-al-presente/(esp)Postindustrial Journalism report’s main conclusions
  13. 13. 13There are many opportunities for doing goodwork in new ways•  More data, citizens’ initiatives and information available•  New tools for explaining good stories•  More channels to publish journalists’ work•  Information goes like a process•  A big story can go further•  Innovation: Citizens journalism, Data journalism, Citizens Sciencehttp://towcenter.org/research/post-industrial-journalism/
  14. 14. 14https://www.byliner.comhttp://www.fastcolabs.com/3009577/open-company/this-is-what-happens-when-publishers-invest-in-long-storiesLong reads & live contents
  15. 15. 15http://prezi.com/n_tz-kwo7dqe/data-journalism-frontline-club-international-partners/http://www.nytimes.com/interactive/science/space/keplers-tally-of-planets.html?_r=0Data journalism is good for science
  16. 16. 16http://graphs.gapminder.org/worldhttp://www.nature.com/news/specials/cities/best-cities.html#feathttp://chartsbin.com/about/applyVisualization is also (good) science
  17. 17. 17Innovation is normally out of media but media are important as institutionsCitizens, scientists and journalists should collaborateJournalist’s network is important and valuable (can be activated for some stories)Specialized journalism must be in both: issues (science) and tools (image, data..)Journalist should know about metrics and information technologies but we needmore tech profiles than 1 programmer per 10 journalistsWe have to investigate more mysteries and less secrets: the most important isnormally publicSkills needed: narrative ability, data and project managementYoung journalists don’t learn at newsroom, they have to create new and valuableprojects by their ownNew journalism is collaborative and tech drivenhttp://towcenter.org/research/post-industrial-journalism/
  18. 18. 18www.propublica.org
  19. 19. 19http://www.wired.com/gadgetlab/2012/04/can-an-algorithm-write-a-better-news-story-than-a-human-reporter/
  20. 20. 20Muito obrigado pela sua atenção@cristinaribasCristina.ribas@upf,edu

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