Science & media: Why should the media bother?
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Science & media: Why should the media bother?



Cristina Ribas' presentation at SciCom Portugal, Lisboa 2013

Cristina Ribas' presentation at SciCom Portugal, Lisboa 2013



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Science & media: Why should the media bother? Science & media: Why should the media bother? Presentation Transcript

  • 1Como podemos envolver os media naComunicação de Ciência?Why should the media bother?SciCom PT 2013
  • 2Science is a business opportunity for the media
  • 3 generation are video multi screen consumers
  • 4Science flows well through the indirect pathway
  • 5
  • 6Cultural science contents
  • 7Daily science contents
  • 8Social science contents
  • 9•  Research centers, museums and science centers, researchers,citizens, professional communicators, journalists, media producersWho comunicates cultural science?
  • 10•  Government, journalists, media, citizens, researchers, companieseducators, professionals who apply science and technology:physicians, engineers, NGOs, consumers …Who communicates daily science?
  • 11Only media and citizensWho communicates social science?
  • 12What about journalism?← Journalism matters.← Good journalism has always been subsidized.← The internet wrecks advertising subsidy.← Restructuring is, therefore, a forced move.← There are many opportunities for doing good work in new ways. Journalism report’s main conclusions
  • 13There are many opportunities for doing goodwork in new ways•  More data, citizens’ initiatives and information available•  New tools for explaining good stories•  More channels to publish journalists’ work•  Information goes like a process•  A big story can go further•  Innovation: Citizens journalism, Data journalism, Citizens Science
  • 14https://www.byliner.com reads & live contents
  • 15 journalism is good for science
  • 16 is also (good) science
  • 17Innovation is normally out of media but media are important as institutionsCitizens, scientists and journalists should collaborateJournalist’s network is important and valuable (can be activated for some stories)Specialized journalism must be in both: issues (science) and tools (image, data..)Journalist should know about metrics and information technologies but we needmore tech profiles than 1 programmer per 10 journalistsWe have to investigate more mysteries and less secrets: the most important isnormally publicSkills needed: narrative ability, data and project managementYoung journalists don’t learn at newsroom, they have to create new and valuableprojects by their ownNew journalism is collaborative and tech driven
  • 19
  • 20Muito obrigado pela sua atenção@cristinaribasCristina.ribas@upf,edu