APRIL 3, 2010




          USABILITY
PROJECT




          AN INTRODUCTION - BY CHRIS BURKE
DATE                       CL...
Usability:
REFERS TO HOW WELL WE AS USERS CAN LEARN AND USE
A PRODUCT, IN ORDER TO ACHIEVE A PARTICULAR GOAL,
AND HOW SATI...
INCORPORATING USABILITY	
TO MEASURE AND IMPROVE THE OVERALL “USER EXPERIENCE”
INCORPORATING USABILITY	
TO MEASURE AND IMPROVE THE OVERALL “USER EXPERIENCE”
Usability
                                 What to consider




USABILITY
AN INTRODUCTION BY CHRIS BURKE
Who is Jakob Nielsen?




USABILITY
AN INTRODUCTION BY CHRIS BURKE
Who is Jakob Nielsen?
      ‣   A leading usability consultant

      ‣   www.useit.com

      ‣   Founder of the
        ...
Who is Jakob Nielsen?
      ‣   A leading usability consultant

      ‣   www.useit.com

      ‣   Founder of the
        ...
5 Principles of Usability: by Jakob Nielsen




USABILITY
AN INTRODUCTION BY CHRIS BURKE
5 Principles of Usability: by Jakob Nielsen

            1. Learnability

            2. Efficiency

            3. Memorab...
Learnability:




USABILITY
AN INTRODUCTION BY CHRIS BURKE
Learnability:
         how easy it for users to learn an interface
         in order to accomplish basic tasks




USABILI...
USABILITY
AN INTRODUCTION BY CHRIS BURKE   An intuitive layout makes it easy to learn what is available
USABILITY
AN INTRODUCTION BY CHRIS BURKE   An intuitive layout provides meaning when we can’t read it!
USABILITY
AN INTRODUCTION BY CHRIS BURKE   An intuitive layout makes the designs intent obvious
Efficiency:
         how quickly can users perform tasks
         after learning the design




USABILITY
AN INTRODUCTION B...
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Chunking timely tasks into smaller parts improves user efficiency
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Visual clutter makes the simple task of “locating a store” difficult
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Reduce visual clutter to highlight the applications “main intent”
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Inconsistent labeling creates confusion and hinders efficiency
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Providing kiosk search on the home page cuts user paths in half
32???




USABILITY
AN INTRODUCTION BY CHRIS BURKE   Providing kiosk search on the home page cuts user paths in half
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Yet postal code errors will require an additional form completion
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Simplify the design and the users search requirements
WINTER PARK




USABILITY
AN INTRODUCTION BY CHRIS BURKE   Simplify the design and the users search requirements
USABILITY
AN INTRODUCTION BY CHRIS BURKE simple search + simple design = improved feedback and efficiency
WINTER PARK




USABILITY
AN INTRODUCTION BY CHRIS BURKE simple search + simple design = improved feedback and efficiency
Memorability:
         reestablishing proficiency
         after a period of not using a design




USABILITY
AN INTRODUCTI...
USABILITY
AN INTRODUCTION BY CHRIS BURKE Visual clutter and redundant navigation makes wayfinding difficult
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Reduced color palette orients users and highlights feature sets
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Reduced color palette and navigation improves memorability
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Reduced color palette and navigation improves memorability
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Reduced color palette and navigation improves memorability
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Titled sections simplify the interface and wayfinding process
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Titled sections simplify the interface and wayfinding process
Errors:
         what kind of errors are made
         and how quickly can users recover




USABILITY
THE 5 PRINCIPLES OF...
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Adding too many items is a common user error
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Adding too many items is a common user error
USABILITY
AN INTRODUCTION BY CHRIS BURKE Inadequate feedback increases errors and decreases completions
USABILITY
AN INTRODUCTION BY CHRIS BURKE Inadequate feedback increases errors and decreases completions
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Providing choices helps prevent mistakes before they happen
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Providing choices helps prevent mistakes before they happen
USABILITY
AN INTRODUCTION BY CHRIS BURKE Rule of Thumb: Always provide error messaging above the form
SHMAEL

                         ........




USABILITY
AN INTRODUCTION BY CHRIS BURKE Rule of Thumb: Always provide error...
Wrong Username/Email and password combination.




                          SHMAEL

                         ........



...
Satisfaction:
         how pleasant was the experience
         while interacting with the design




USABILITY
THE 5 PRIN...
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Utilize surveys and user testing to track and improve UX
USABILITY
AN INTRODUCTION BY CHRIS BURKE   Utilize surveys and user testing to track and improve UX
Usability
                                Business Benefits




USABILITY
BENEFITS TO CLIENTS AND BUSINESSES
INCORPORATING USABILITY	
10% OF THE BUDGETS ALLOCATION
๏   I NEED
                                ๏   I WANT
                                ๏   I TOLERATE
                     ...
๏   I NEED
   ๏   I INCREASED
       CONVERSIONS              ๏   I WANT
                                ๏   I TOLERATE
  ...
Metric                            Average Improvement
     Use of specific (target) features                              2...
CHRIS BURKE: UX CONSULTANT
COURSE DIRECTOR: WEB INTERFACE & USABILITY
COURSE DIRECTOR: HCI & USABILITY ONLINE
            ...
Thanks for
Listening


CHRIS BURKE: UX CONSULTANT
COURSE DIRECTOR: WEB INTERFACE & USABILITY
COURSE DIRECTOR: HCI & USABIL...
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An Introduction to Usability - Chris Burke: for Barcamp Orlando 2010

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Applying the 5 Principles of Usability: What to consider

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An Introduction to Usability - Chris Burke: for Barcamp Orlando 2010

  1. 1. APRIL 3, 2010 USABILITY PROJECT AN INTRODUCTION - BY CHRIS BURKE DATE CLIENT APRIL 3, 2010 BARCAMP ORLANDO 2010
  2. 2. Usability: REFERS TO HOW WELL WE AS USERS CAN LEARN AND USE A PRODUCT, IN ORDER TO ACHIEVE A PARTICULAR GOAL, AND HOW SATISFIED WE ARE WITH THE PROCESS.
  3. 3. INCORPORATING USABILITY TO MEASURE AND IMPROVE THE OVERALL “USER EXPERIENCE”
  4. 4. INCORPORATING USABILITY TO MEASURE AND IMPROVE THE OVERALL “USER EXPERIENCE”
  5. 5. Usability What to consider USABILITY AN INTRODUCTION BY CHRIS BURKE
  6. 6. Who is Jakob Nielsen? USABILITY AN INTRODUCTION BY CHRIS BURKE
  7. 7. Who is Jakob Nielsen? ‣ A leading usability consultant ‣ www.useit.com ‣ Founder of the 5 Principles of Usability USABILITY AN INTRODUCTION BY CHRIS BURKE
  8. 8. Who is Jakob Nielsen? ‣ A leading usability consultant ‣ www.useit.com ‣ Founder of the 5 Principles of Usability USABILITY AN INTRODUCTION BY CHRIS BURKE
  9. 9. 5 Principles of Usability: by Jakob Nielsen USABILITY AN INTRODUCTION BY CHRIS BURKE
  10. 10. 5 Principles of Usability: by Jakob Nielsen 1. Learnability 2. Efficiency 3. Memorability 4. Errors 5. Satisfaction USABILITY AN INTRODUCTION BY CHRIS BURKE
  11. 11. Learnability: USABILITY AN INTRODUCTION BY CHRIS BURKE
  12. 12. Learnability: how easy it for users to learn an interface in order to accomplish basic tasks USABILITY AN INTRODUCTION BY CHRIS BURKE
  13. 13. USABILITY AN INTRODUCTION BY CHRIS BURKE An intuitive layout makes it easy to learn what is available
  14. 14. USABILITY AN INTRODUCTION BY CHRIS BURKE An intuitive layout provides meaning when we can’t read it!
  15. 15. USABILITY AN INTRODUCTION BY CHRIS BURKE An intuitive layout makes the designs intent obvious
  16. 16. Efficiency: how quickly can users perform tasks after learning the design USABILITY AN INTRODUCTION BY CHRIS BURKE
  17. 17. USABILITY AN INTRODUCTION BY CHRIS BURKE Chunking timely tasks into smaller parts improves user efficiency
  18. 18. USABILITY AN INTRODUCTION BY CHRIS BURKE Visual clutter makes the simple task of “locating a store” difficult
  19. 19. USABILITY AN INTRODUCTION BY CHRIS BURKE Reduce visual clutter to highlight the applications “main intent”
  20. 20. USABILITY AN INTRODUCTION BY CHRIS BURKE Inconsistent labeling creates confusion and hinders efficiency
  21. 21. USABILITY AN INTRODUCTION BY CHRIS BURKE Providing kiosk search on the home page cuts user paths in half
  22. 22. 32??? USABILITY AN INTRODUCTION BY CHRIS BURKE Providing kiosk search on the home page cuts user paths in half
  23. 23. USABILITY AN INTRODUCTION BY CHRIS BURKE Yet postal code errors will require an additional form completion
  24. 24. USABILITY AN INTRODUCTION BY CHRIS BURKE Simplify the design and the users search requirements
  25. 25. WINTER PARK USABILITY AN INTRODUCTION BY CHRIS BURKE Simplify the design and the users search requirements
  26. 26. USABILITY AN INTRODUCTION BY CHRIS BURKE simple search + simple design = improved feedback and efficiency
  27. 27. WINTER PARK USABILITY AN INTRODUCTION BY CHRIS BURKE simple search + simple design = improved feedback and efficiency
  28. 28. Memorability: reestablishing proficiency after a period of not using a design USABILITY AN INTRODUCTION BY CHRIS BURKE
  29. 29. USABILITY AN INTRODUCTION BY CHRIS BURKE Visual clutter and redundant navigation makes wayfinding difficult
  30. 30. USABILITY AN INTRODUCTION BY CHRIS BURKE Reduced color palette orients users and highlights feature sets
  31. 31. USABILITY AN INTRODUCTION BY CHRIS BURKE Reduced color palette and navigation improves memorability
  32. 32. USABILITY AN INTRODUCTION BY CHRIS BURKE Reduced color palette and navigation improves memorability
  33. 33. USABILITY AN INTRODUCTION BY CHRIS BURKE Reduced color palette and navigation improves memorability
  34. 34. USABILITY AN INTRODUCTION BY CHRIS BURKE Titled sections simplify the interface and wayfinding process
  35. 35. USABILITY AN INTRODUCTION BY CHRIS BURKE Titled sections simplify the interface and wayfinding process
  36. 36. Errors: what kind of errors are made and how quickly can users recover USABILITY THE 5 PRINCIPLES OF USABILITY
  37. 37. USABILITY AN INTRODUCTION BY CHRIS BURKE Adding too many items is a common user error
  38. 38. USABILITY AN INTRODUCTION BY CHRIS BURKE Adding too many items is a common user error
  39. 39. USABILITY AN INTRODUCTION BY CHRIS BURKE Inadequate feedback increases errors and decreases completions
  40. 40. USABILITY AN INTRODUCTION BY CHRIS BURKE Inadequate feedback increases errors and decreases completions
  41. 41. USABILITY AN INTRODUCTION BY CHRIS BURKE Providing choices helps prevent mistakes before they happen
  42. 42. USABILITY AN INTRODUCTION BY CHRIS BURKE Providing choices helps prevent mistakes before they happen
  43. 43. USABILITY AN INTRODUCTION BY CHRIS BURKE Rule of Thumb: Always provide error messaging above the form
  44. 44. SHMAEL ........ USABILITY AN INTRODUCTION BY CHRIS BURKE Rule of Thumb: Always provide error messaging above the form
  45. 45. Wrong Username/Email and password combination. SHMAEL ........ USABILITY AN INTRODUCTION BY CHRIS BURKE Rule of Thumb: Always provide error messaging above the form
  46. 46. Satisfaction: how pleasant was the experience while interacting with the design USABILITY THE 5 PRINCIPLES OF USABILITY
  47. 47. USABILITY AN INTRODUCTION BY CHRIS BURKE Utilize surveys and user testing to track and improve UX
  48. 48. USABILITY AN INTRODUCTION BY CHRIS BURKE Utilize surveys and user testing to track and improve UX
  49. 49. Usability Business Benefits USABILITY BENEFITS TO CLIENTS AND BUSINESSES
  50. 50. INCORPORATING USABILITY 10% OF THE BUDGETS ALLOCATION
  51. 51. ๏ I NEED ๏ I WANT ๏ I TOLERATE ๏ I EXPECT INCORPORATING USABILITY 10% OF THE BUDGETS ALLOCATION
  52. 52. ๏ I NEED ๏ I INCREASED CONVERSIONS ๏ I WANT ๏ I TOLERATE ๏ I IMPROVED ๏ I EXPECT BRAND RECOGNITION INCORPORATING USABILITY 10% OF THE BUDGETS ALLOCATION
  53. 53. Metric Average Improvement Use of specific (target) features 202% User performance/productivity 161% Traffic / visitor count 150% Sales / conversion rates 100% Update 2008: These values have recently been revised to reflect decreased % source: useit.com USABILITY BENEFITS TO CLIENTS AND BUSINESSES
  54. 54. CHRIS BURKE: UX CONSULTANT COURSE DIRECTOR: WEB INTERFACE & USABILITY COURSE DIRECTOR: HCI & USABILITY ONLINE FULL SAIL UNIVERSITY
  55. 55. Thanks for Listening CHRIS BURKE: UX CONSULTANT COURSE DIRECTOR: WEB INTERFACE & USABILITY COURSE DIRECTOR: HCI & USABILITY ONLINE FULL SAIL UNIVERSITY

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