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Grayling wcf davos visual social media

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The panorama of visual social media, how they are used by brands, how they are used in Spain now

The panorama of visual social media, how they are used by brands, how they are used in Spain now


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  • 1. Visual SM: Involvement and creativity May 23rd, 2014
  • 2. Networking on social sites takes priority over one-on-one email exchanges, telephone calls or even in-person meetings
  • 3. As a percentage of followers/fans, brands are getting exponentially more engagement in Instagram than inTwitter or Facebook http://simplymeasured.com/blog VISUAL COMMUNICATION
  • 4. INSTAGRAM OR FACEBOOK? Red Bull posted the same video on both Facebook and Instagram http://simplymeasured.com/blog 2.600 people 36.100 people
  • 5. WHY? Instagram feeds are clean and simple, with less branded content and advertising than one would find on Facebook..
  • 6. http://simplymeasured.com/blog In USA, Instagram owns the automotive, media and luxury industries
  • 7. http://simplymeasured.com/blog In Spain, media, fashion and lifestyle brands use most of all both
  • 8. Brands have to create branded content native to the platform, which consumers will be much more likely to share, engage with and endorse
  • 9. BRANDS AND VISUAL COMMUNICATION RATIONAL EMOTIONAL Is that so easy? Direct Fast Witty One image with multiple meanings Funny Direct Fast Smart
  • 10. VINE Authoring experience is becoming easier as well as creating engaging, high-quality visual content. https://vine.co/v/bThFt1qVJnW
  • 11. “Viners”: 15- to 30-year-olds who have perfected the art of telling a good story in the shortest amount of time possible. https://vine.co/v/MHKqaHnxn9T https://vine.co/v/bphpbiKmKJw
  • 12. Branding https://vine.co/v/bJJabDT9eZU
  • 13. Branding https://vine.co/v/bXJAmFLBaat
  • 14. Branding https://vine.co/v/h5BUndrAmjH
  • 15. https://vine.co/v/bV01XZHTz5i Branding Not everything works… https://vine.co/v/Ma9hX6E2pnZ
  • 16. https://vine.co/v/Mvul1gb7M5W Awareness / Education
  • 17. Consumers make brands http://www.ispot.tv/ad/7bzh/virgin-mobile-vine- winners https://vine.co/v/Mi5WPXxZ33g
  • 18. https://vine.co/v/b6wxtwrwP7P