Mobile Application - Best Practice Guide

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Mobile Application - Best Practice Guide

  1. 1. Best-Practice Guide on Mobile Applications Cristina Dresch November 8th, 2010
  2. 2. web-enabled smartphones already make up 20% of the 3 billion mobile devices worldwide, with predictions of heading towards 50% in the next 3-5 years. Mobile Market Insights 5 type of users • Up-to-date • Social and curious • Busy and productive • Latest and greatest • Just the basics
  3. 3. Type of applications ENTERTAINMENT UTILITY “one-third of the downloadable mobile applications available are games, and more are being developed every day” (KRUM 2010) • branded game; • product placement; • game sponsorship SHORT-TERM LONG-TERM  valuable service to the customer 56% of smartphone owners who have download at least one application in the last month downloaded a news or weather application, followed by 55% for maps, navigation and search and 54% for social networking
  4. 4. Next steps Promote the App What to do next? Keep upgrading and improving the application, otherwise you won’t keep competitive. • make it viral • create something new • get rated/reviewed in the store • have a good name/icon/logo • price it right CONCLUSION 1  understand the market 2  what's the goal? what's the audience? 3  create a valuable concept, benchmark 4  promote the app 5  don’t forget about it }

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