Social Media BooksReading books on social media will not give you the latest information, but it’s a great way tolearn the foundational things from the best. Likeable Social Media The lesson behind Dave Kerpen’s book is simple: be likable. Do that and you’ll delight your customers, create an irresistible brand and be pretty awesome on Facebook. Groundswell Great book by Forrester associates Charlene Li and Josh Bernoff that identifies your social media audience and gives you a process to create a strategy. Social Media Bible Everything you need—tools, tactics and strategy–to succeed in social media and transform your small or large business. Zen of Social Media Marketing Good argument that traditional marketing and the new social media marketing don’t mix. Shama Kabani proves there’s an easier way to build credibility. The Whuffie Factor Tara Hunt explains that building a business online is about social capital. The Dragonfly Effect A popular class at the Stanford Graduate School of Business is turned into a handbook on using the power and popularity of social media to do good in the world. Content Rules A great book on how to create content for blogs, videos, ebooks and podcasts that people can’t resist. This one by MarketingProfs Ann Handley Big Book of Social Media Perfect for finding case studies and perspectives on social media success. Great for your bookshelf as a reference. Open Leadership Co-author of Groundswell shows leaders how social media has changed the business landscape and what to do about it.