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081207 Webjam Tribe Survey
 

081207 Webjam Tribe Survey

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Webjan tribe Survey explaining who we are and why we are part of Webjam

Webjan tribe Survey explaining who we are and why we are part of Webjam

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    081207 Webjam Tribe Survey 081207 Webjam Tribe Survey Presentation Transcript

    • Webjam Tribe Survey Results Who we are... Why we are part of Webjam… December 2008
    • Who we are and why we are here!
      • These are the questions that we are trying to answer …
      • These are the answers that we received …
      • These are strong ideas that give sense to our relevant and unique Webjam experience …
    • This survey can be understood just as “observed trends”
      • Less participants than expected (222)
      • Level of confidence is enough to consider trends
      • It’s not an absolute truth, it’s what participant said
      • It’s a first approach, just that!
      thank you very much for your participation in this survey
    • Executive Summary… Yes, we also have one of this summaries!
      • We are a modern tribe with deep self-expression values
      • The networking is a fact
      • We consider that easy to use and level of interaction are key
      • Webjam allows us to be engaged and empowered
      • We feel that with Webjam we are learning , connected and participants
    • We are a modern tribe with a deep self-expression value agenda Europe Americas Total Traditional Modern Postmodern Based on Ronald Inglehart’s Human values and behaviors matrix Sweden Germany UK France Spain Latin America US
    • We are a modern tribe with a deep self-expression value agenda. Cont’
      • Europeans are on the way, trying to achieve certain goals
      • Americans (from the Americas) tend to have more post-modern behaviors
      • Both are far away from the average people of their own countries
      • People in Webjam have more in common than with their neighbors
      moderns on the way to self-expression
    • The value agenda is based on six core values where “meritocracy is the king”
      • Believe in “meritocracy”
      • Imagination
      • Close to people we love
      • Freedom
      • Confident
      • Tolerant
      dreamers or people of the new century?
    • The networking is a fact
      • Most of the people interact and/or belong to different Webjams
      60% of the “owners” (59 out of 220) have more than two Webjams
    • Easy to use and level of interaction are key
    • Webjam value proposition is well recognized by the tribe High High/Medium Low Engaged Empowered Monetized
      • Two ways of understanding monetization:
        • It is incipient
        • It is not an issue yet
    • We feel that we are learning, connected and sharing
    • Some final thoughts
      • Considering Webjam as a Hub & Spoke system, most of the people behave as spokes
        • Few create original contents
        • Most makes third party contents flow
      • This is aligned with modern behaviors
      • Webjam facilitates dialogue
        • From “owners” as triggers
        • Between participants that recognize that Webjam goes beyond a social network
    • Some final thoughts. Cont’
      • Webjam value proposition is clearly perceived
        • It doesn’t need to be explicit
        • People is living the experience
        • The experience always exceeds expectations
      • The level of empathy between Webjam and members is high
        • People share value agendas
        • People feelings are consistent with Webjam positioning
    • Some final thoughts. Cont’
      • The key to improve dialogue would be based on…
        • Empathy : To create an open discussion environment
        • Relevance : To give sense to participation
        • Creativeness : To answer a modern demand
        • Consistency : To tell a story over time
        • Honesty : To continue alive
    • Some final thoughts. Cont’
      • Webjam
      • is becoming a feeling
    • Thank you! Your comments are welcome! www.webjam.com/brand30