081207 Webjam Tribe Survey

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Webjan tribe Survey explaining who we are and why we are part of Webjam

Webjan tribe Survey explaining who we are and why we are part of Webjam

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  • 1. Webjam Tribe Survey Results Who we are... Why we are part of Webjam… December 2008
  • 2. Who we are and why we are here!
    • These are the questions that we are trying to answer …
    • These are the answers that we received …
    • These are strong ideas that give sense to our relevant and unique Webjam experience …
  • 3. This survey can be understood just as “observed trends”
    • Less participants than expected (222)
    • Level of confidence is enough to consider trends
    • It’s not an absolute truth, it’s what participant said
    • It’s a first approach, just that!
    thank you very much for your participation in this survey
  • 4. Executive Summary… Yes, we also have one of this summaries!
    • We are a modern tribe with deep self-expression values
    • The networking is a fact
    • We consider that easy to use and level of interaction are key
    • Webjam allows us to be engaged and empowered
    • We feel that with Webjam we are learning , connected and participants
  • 5. We are a modern tribe with a deep self-expression value agenda Europe Americas Total Traditional Modern Postmodern Based on Ronald Inglehart’s Human values and behaviors matrix Sweden Germany UK France Spain Latin America US
  • 6. We are a modern tribe with a deep self-expression value agenda. Cont’
    • Europeans are on the way, trying to achieve certain goals
    • Americans (from the Americas) tend to have more post-modern behaviors
    • Both are far away from the average people of their own countries
    • People in Webjam have more in common than with their neighbors
    moderns on the way to self-expression
  • 7. The value agenda is based on six core values where “meritocracy is the king”
    • Believe in “meritocracy”
    • Imagination
    • Close to people we love
    • Freedom
    • Confident
    • Tolerant
    dreamers or people of the new century?
  • 8. The networking is a fact
    • Most of the people interact and/or belong to different Webjams
    60% of the “owners” (59 out of 220) have more than two Webjams
  • 9. Easy to use and level of interaction are key
  • 10. Webjam value proposition is well recognized by the tribe High High/Medium Low Engaged Empowered Monetized
    • Two ways of understanding monetization:
      • It is incipient
      • It is not an issue yet
  • 11. We feel that we are learning, connected and sharing
  • 12. Some final thoughts
    • Considering Webjam as a Hub & Spoke system, most of the people behave as spokes
      • Few create original contents
      • Most makes third party contents flow
    • This is aligned with modern behaviors
    • Webjam facilitates dialogue
      • From “owners” as triggers
      • Between participants that recognize that Webjam goes beyond a social network
  • 13. Some final thoughts. Cont’
    • Webjam value proposition is clearly perceived
      • It doesn’t need to be explicit
      • People is living the experience
      • The experience always exceeds expectations
    • The level of empathy between Webjam and members is high
      • People share value agendas
      • People feelings are consistent with Webjam positioning
  • 14. Some final thoughts. Cont’
    • The key to improve dialogue would be based on…
      • Empathy : To create an open discussion environment
      • Relevance : To give sense to participation
      • Creativeness : To answer a modern demand
      • Consistency : To tell a story over time
      • Honesty : To continue alive
  • 15. Some final thoughts. Cont’
    • Webjam
    • is becoming a feeling
  • 16. Thank you! Your comments are welcome! www.webjam.com/brand30