Webjam Tribe Survey Results Who we are... Why we are part of Webjam… December 2008

Who we are and why we are here! These are the questions that we are trying to answer … These are the answers that we received … These are strong ideas that give sense to our relevant and unique Webjam experience …

These are the questions that we are trying to answer …

These are the answers that we received …

These are strong ideas that give sense to our relevant and unique Webjam experience …

This survey can be understood just as “observed trends” Less participants than expected (222) Level of confidence is enough to consider trends It’s not an absolute truth, it’s what participant said It’s a first approach, just that! thank you very much for your participation in this survey

Less participants than expected (222)

Level of confidence is enough to consider trends

It’s not an absolute truth, it’s what participant said

It’s a first approach, just that!

Executive Summary… Yes, we also have one of this summaries! We are a modern tribe with deep self-expression values The networking is a fact We consider that easy to use and level of interaction are key Webjam allows us to be engaged and empowered We feel that with Webjam we are learning , connected and participants

We are a modern tribe with deep self-expression values

The networking is a fact

We consider that easy to use and level of interaction are key

Webjam allows us to be engaged and empowered

We feel that with Webjam we are learning , connected and participants

We are a modern tribe with a deep self-expression value agenda Europe Americas Total Traditional Modern Postmodern Based on Ronald Inglehart’s Human values and behaviors matrix Sweden Germany UK France Spain Latin America US

We are a modern tribe with a deep self-expression value agenda. Cont’ Europeans are on the way, trying to achieve certain goals Americans (from the Americas) tend to have more post-modern behaviors Both are far away from the average people of their own countries People in Webjam have more in common than with their neighbors moderns on the way to self-expression

Europeans are on the way, trying to achieve certain goals

Americans (from the Americas) tend to have more post-modern behaviors

Both are far away from the average people of their own countries

People in Webjam have more in common than with their neighbors

The value agenda is based on six core values where “meritocracy is the king” Believe in “meritocracy” Imagination Close to people we love Freedom Confident Tolerant dreamers or people of the new century?

Believe in “meritocracy”

Imagination

Close to people we love

Freedom

Confident

Tolerant

The networking is a fact Most of the people interact and/or belong to different Webjams 60% of the “owners” (59 out of 220) have more than two Webjams

Most of the people interact and/or belong to different Webjams

Easy to use and level of interaction are key

Webjam value proposition is well recognized by the tribe High High/Medium Low Engaged Empowered Monetized Two ways of understanding monetization: It is incipient It is not an issue yet

Two ways of understanding monetization:

It is incipient

It is not an issue yet

We feel that we are learning, connected and sharing

Some final thoughts Considering Webjam as a Hub & Spoke system, most of the people behave as spokes Few create original contents Most makes third party contents flow This is aligned with modern behaviors Webjam facilitates dialogue From “owners” as triggers Between participants that recognize that Webjam goes beyond a social network

Considering Webjam as a Hub & Spoke system, most of the people behave as spokes

Few create original contents

Most makes third party contents flow

This is aligned with modern behaviors

Webjam facilitates dialogue

From “owners” as triggers

Between participants that recognize that Webjam goes beyond a social network

Some final thoughts. Cont’ Webjam value proposition is clearly perceived It doesn’t need to be explicit People is living the experience The experience always exceeds expectations The level of empathy between Webjam and members is high People share value agendas People feelings are consistent with Webjam positioning

Webjam value proposition is clearly perceived

It doesn’t need to be explicit

People is living the experience

The experience always exceeds expectations

The level of empathy between Webjam and members is high

People share value agendas

People feelings are consistent with Webjam positioning

Some final thoughts. Cont’ The key to improve dialogue would be based on… Empathy : To create an open discussion environment Relevance : To give sense to participation Creativeness : To answer a modern demand Consistency : To tell a story over time Honesty : To continue alive

The key to improve dialogue would be based on…

Empathy : To create an open discussion environment

Relevance : To give sense to participation

Creativeness : To answer a modern demand

Consistency : To tell a story over time

Honesty : To continue alive

Some final thoughts. Cont’ Webjam is becoming a feeling

Webjam

is becoming a feeling

Thank you! Your comments are welcome! www.webjam.com/brand30