Biodiversity Heritage Library
Mashup: Grants & Social Media
Biodiversity Heritage Library*

*Thanks to Grace Costantino, T...
Grants
• Connecting Content: A Collaboration to Link Field
Notes & Published Literature
• The Art of Life: Data Mining&Cro...
Connecting Content: A Collaboration to Link
Field Notes & Published Literature

• Digitize field notes & specimens (multip...
http://mczbase.mcz.harvard.edu/guid/MCZ:Bird:230252
The Art of Life
Thanks to Trish-Rose Sandler

• BHL Problem statement–users want access to
images, access to images is lim...
Art of Life Primary Objectives & Status

• Define appropriate metadata schema for natural
history illustrations (http://ti...
BHL Flickr: http://www.flickr.com/photos/biodivlibrary/sets/
Purposeful Gaming & BHL
MOBOT leads; start Dec. 2013

• Test new means of crowdsourcing to support the
enhancement of cont...
Digging into Data: Mining Biodiversity
http://tinyurl.com/knzckpm

• International team with multiple funders: Missouri
Bo...
Mining Biodiversity

Courtesy William Ulate
Social Media: Value & Strategy

Thanks to Grace Costantino & Carolyn Sheffield
Robust Social Media Presence

•
•
•
•
•

http://blog.biodiversitylibrary.org/
https://www.facebook.com/BioDivLibrary
@BioD...
1.4+ million visits to
BHL website in 2013
137,312

135,557

128,228

Social Media & BHL

113,495

118,128

110,065

107,5...
1.4+ million visits to
BHL website in 2013
137,312

Social Media & BHL
135,557

128,228

113,495

118,128

110,065

107,50...
BHL & Social Media: Flickr
BHL & Social Media: Flickr
Flickr & BHL
 87,000+ Images
 24+ Million Views
525,948

2,794,043
896,057

461,740

430,634
...
Questions?
Bhl mashupfor australiameeting
Bhl mashupfor australiameeting
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Bhl mashupfor australiameeting

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  • link content from partner sites to a vibrant user community in a compelling manner, that the delivery for this content would be created under an open source and open access model, and that we hoped to make the application sustainable from a technology standpoint with in a thriving user community. a partnership with iNaturalist which will utilize a mobile phone platform to integrate current user location data with geolocated species occurrence records in GBIF, and connect users to related field observations and published literature in BHL
  • VRA core designed for artwork
  • Our current method of addressing image discovery
  • Multiple institutions: also Harvard, Cornell and NYBG; on shoulders of digital koot http://www.digitalkoot.fi/
  • With Umanchester Text mining centreSocial media lab Dalhousie Mobot All working on mining biodiversity project.
  • images are very popular , particularly among artists and others not so interested in the scientific parts of BHL
  • Robust social media presence:3319 twitter followers7008 facebook followers2568 flickr followersWith orange trendline1,424,773 visits to BHL in 201336,928 visits from social media, ours and others (Down from 42,000+ visits from social media in 2012)Of those, 13,400 visits from BHL’s blog, facebook, and twitter in 2013From Jan to Dec, we saw an 8% decline in total visits to BHL websiteReferals from these three social media platforms (Facebook, blog, and flickr) saw a decline of 14% from Jan to Dec.The decline in visits from social media has a direct correlation to a decline in social media content being generated. At SIL alone, temporarily down two staff members who made contributions to social media efforts. Interestingly,SinaWeibo directed 1,152 visits. SinaWeibo is a chinesemicroblogging platform.Of those, 13,400 visits from BHL’s blog, facebook, and twitter in 2013From Jan to Dec, we saw an 8% decline in total visits to BHL websiteReferals from these three social media platforms (Facebook, blog, and flickr) saw a decline of 14% from Jan to Dec.The decline in visits from social media has a direct correlation to a decline in social media content being generated. At SIL alone, temporarily down two staff members who made contributions to social media efforts. Interestingly,SinaWeibo directed 1,152 visits. SinaWeibo is a chinesemicroblogging platform.
  • Without trend line1,424,773 visits to BHL in 201336,928 visits from social media, ours and others (Down from 42,000+ visits from social media in 2012)Of those, 13,400 visits from BHL’s blog, facebook, and twitter in 2013From Jan to Dec, we saw an 8% decline in total visits to BHL websiteReferals from these three social media platforms (Facebook, blog, and flickr) saw a decline of 14% from Jan to Dec.The decline in visits from social media has a direct correlation to a decline in social media content being generated. At SIL alone, temporarily down two staff members who made contributions to social media efforts. Interestingly,SinaWeibo directed 1,152 visits. SinaWeibo is a chinesemicroblogging platform.
  • Blue line – steep drop off in November marks Gilbert’s departure and lack of dedicated staff to Flickr efforts. We start to see some work being done by others, I believe this is Joe and also some at Field. SIL will also be bringing on a volunteer soon.Red line – increase in views despite drop off in new content.Green – decline in visits to website reflects general decline in images added but at a less dramatic rate of decline87641 photosIt is also worth noting that as of Jan 1, there are 3,314 of BHL’s flickr images included in EOL: http://eol.org/collections/53002/
  • Bhl mashupfor australiameeting

    1. 1. Biodiversity Heritage Library Mashup: Grants & Social Media Biodiversity Heritage Library* *Thanks to Grace Costantino, Trish-Rose Sandler & William Ulate for sharing their work.
    2. 2. Grants • Connecting Content: A Collaboration to Link Field Notes & Published Literature • The Art of Life: Data Mining&Crowdsourcing the Identification&Description of Natural History Illustrations from the Biodiversity Heritage Library • Purposeful Gaming & BHL: engaging the public in improving & enhancing access to digital texts • Digging into Data: Mining Biodiversity Project
    3. 3. Connecting Content: A Collaboration to Link Field Notes & Published Literature • Digitize field notes & specimens (multiple institutions, completed) • Expose images on BHL portal (http://www.biodiversitylibrary.org/search?searchTerm =connecting+content#/titles • Link to specimens (some in-house; GBIF in process) • Link to published literature (in process) • Link to user community via inaturalisthttps://www.inaturalist.org/ (in process) • California Academy of Sciences leads the grant http://blog.biodiversitylibrary.org/2013/05/documenting-scientific-knowledge-one.html
    4. 4. http://mczbase.mcz.harvard.edu/guid/MCZ:Bird:230252
    5. 5. The Art of Life Thanks to Trish-Rose Sandler • BHL Problem statement–users want access to images, access to images is limited–How to broaden the audiences for BHL content? • Grant from the National Endowment for the Humanities, USA to the Missouri Botanical Garden May 2012-April 2014
    6. 6. Art of Life Primary Objectives & Status • Define appropriate metadata schema for natural history illustrations (http://tinyurl.com/9hm7nsb) VRA Core with elements from Darwin Core • Build software tools to automatically identify illustrations in the BHL corpus: algorithms complete, running them now • Enhance existing tools to enable sorting & editing of identified illustrations (in process) • Integrate tagging applications so that users can edit descriptive metadata (in process) • Integrate user-generated metadata into the BHL portal
    7. 7. BHL Flickr: http://www.flickr.com/photos/biodivlibrary/sets/
    8. 8. Purposeful Gaming & BHL MOBOT leads; start Dec. 2013 • Test new means of crowdsourcing to support the enhancement of content in BHL • Test digital games as a tool for improving OCR/transcription of handwritten & complex text (example): http://tinyurl.com/kzhvc9y • Improve access to content • Extend limited staff resources • Exposure of content to new potential users Thanks to Trish-Rose Sandler & William Ulate
    9. 9. Digging into Data: Mining Biodiversity http://tinyurl.com/knzckpm • International team with multiple funders: Missouri Botanical Garden is a team member • Transform BHL into a next-generation social digital library: efficient access & sharing • Foster interdisciplinary, collaborative discussion of legacy literature worldwide through social media • Raise awareness of biodiversity changes through time • Integration of text mining, visualization, crowdsourcing& social media= semantic search for BHL
    10. 10. Mining Biodiversity Courtesy William Ulate
    11. 11. Social Media: Value & Strategy Thanks to Grace Costantino & Carolyn Sheffield
    12. 12. Robust Social Media Presence • • • • • http://blog.biodiversitylibrary.org/ https://www.facebook.com/BioDivLibrary @BioDivLibrary http://www.pinterest.com/biodivlibrary/ http://www.flickr.com/photos/biodivlibrary/se ts/
    13. 13. 1.4+ million visits to BHL website in 2013 137,312 135,557 128,228 Social Media & BHL 113,495 118,128 110,065 107,503 111,255 124,446 401 326 122 120 106,007 143 119 124,917 107,860  36,928 visits from social media to BHL in 2013  13,400 visits from BHL’s own blog, facebook and twitter accounts o 1508 814 265 1460 1320 464 294 429 231 670 Feb-13 Mar-13 618 592 284 126 86 Jan-13 704 Apr-13 Visits to BHL 176 112 76 May-13 Jun-13 Facebook 423 146 105 127 123 Jul-13 Aug-13 Twitter Blog Sep-13 Oct-13 424 258 148 80 Nov-13 Linear (Visits to BHL) 75 41 Dec-13 Jan-14
    14. 14. 1.4+ million visits to BHL website in 2013 137,312 Social Media & BHL 135,557 128,228 113,495 118,128 110,065 107,503 106,007 111,255 124,446 401 326 122 120 143 119 124,917 107,860  36,928 visits from social media to BHL in 2013  13,400 visits from BHL’s own blog, facebook and 1508twitter accounts 1460 1320 814 265 464 294 670 429 231 Feb-13 Mar-13 618 592 284 126 86 Jan-13 704 Apr-13 176 112 May-13 Visits to BHL 146 105 127 123 Jul-13 Aug-13 76 Jun-13 423 Facebook Twitter Sep-13 Blog Oct-13 424 258 148 80 Nov-13 75 41 Dec-13
    15. 15. BHL & Social Media: Flickr
    16. 16. BHL & Social Media: Flickr Flickr & BHL  87,000+ Images  24+ Million Views 525,948 2,794,043 896,057 461,740 430,634 498,641 441,143 3910 2872 1543 Jan-13 439,908 5676 5416 1944 4,736,541 5,127,901 4,169,963 4,244,808 1755 Feb-13 1383 Mar-13 1023 1633 2258 2199 3767 829 720 708 820 773 681 705 118 535 241 506 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Images Added Views Visits to Website
    17. 17. Questions?

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