Derek Linney<br />Solutions Director<br />24/02/2011<br />“Just when we thought we finally understood e-Commerce....”<br />
Topics<br />Brief Introduction to Crimsonwing<br />What we have all learnt about e-Commerce<br />New trends & challenges<b...
Crimsonwing Overview<br />Offices in UK, Holland & Malta<br />200+ People<br />Floated on Malta Stock Exchange in Jan 2008...
Clients<br />
E-Commerce<br />We have reached the stage where we understand the needs for e-Commerce but haven’t necessarily implemented...
Easy, fast navigation<br />Minimise clicks<br />Search facilities<br />Faceted search<br />Product comparisons<br />Produc...
E-Commerce<br /><br />We have reached the stage where we understand the needs for e-Commerce but haven’t necessarily impl...
New Challenges<br />Mobile<br />Social Networks<br />Social Interaction<br />Private Retail<br />Group Buying<br />Time ri...
Mobile Internet Access<br />
Remember<br />PDA’s<br />WAP<br />3G<br />But now it’s<br />Smart Phones<br />Platforms<br />Android<br />iPhone<br />………....
Mobile – Via browser<br />Browser to main site<br />Browser to mobile site<br />
Mobile - App<br />
Mobile – iPad Browser + Main Site<br />
Mobile - App<br />
Mobile – iPad Browser<br />
Mobile - iPad App<br />
Mobile - iPad App<br />
Mobile - iPad App<br />
Mobile<br />For Smart Phones<br />Need mobile version of website   or<br />Need an App<br />For iPad / Tablets<br />Normal...
Social networking – Facebook Like<br />
Facebook Like - Privacy<br />
Social networking – Facebook Like<br />
Facebook – Embedded Shop<br />
Facebook – Embedded Shop<br />
Facebook – Embedded Shop<br />
Embedded Shop cf. Main Website<br />
Facebook Integration<br />
Facebook Integration - Etsy<br />
Facebook Profiles - Etsy<br />
Facebook Profiles - Etsy<br />
Facebook Profiles - Etsy<br />
Groupon<br />
Groupon – e-Mail Offers<br />
Walmart Crowd Saver<br />
Remember LetsBuyIt.com?<br />
Private Retail<br />
Private Retail<br />
Private Retail - Exclusivity<br />
From Sale Clearance to Pre-Order<br />
Shopper Segments<br />www.excitingcommerce.com<br />
Shopper Segments<br />
Shopper Segments<br />
A Different Shopping Experience?<br />
A Different Shopping Experience?<br />
A Different Shopping Experience?<br />
PayPal is increasingly offered as a main-stream payment method for e-Commerce sites<br />Offers great alternative to stori...
International Distribution from USA<br />
E-Commerce Platform Approaches<br />In-House Solution<br />Managed Service – Platform as a Service<br />Software as a Serv...
In-House Solution / Cloud Hosting<br />You are responsible for:<br />Software licences<br />Development / customisation<br...
Cloud - Platform as a Service<br />Your system is unique (like an in-house solution) but typically a Service Provider take...
Cloud - Software as a Service<br />Everything is done for you apart from administering your own products / customers / pro...
Marketplace<br />You piggyback upon an establish website / brand<br />E.g. Amazon, eBay<br />Low cost of entry<br />Operat...
Marketplace – eBay Shops<br />
E-Commerce<br /><br />We have reached the stage where we understand the needs for e-Commerce but haven’t necessarily impl...
Q&A<br />
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Crimsonwing Presentation Figaro Digital - eCommerce Seminar

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Crimsonwing Presentation at Figaro Digital - eCommerce Seminar 2011

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Crimsonwing Presentation Figaro Digital - eCommerce Seminar

  1. 1. Derek Linney<br />Solutions Director<br />24/02/2011<br />“Just when we thought we finally understood e-Commerce....”<br />
  2. 2. Topics<br />Brief Introduction to Crimsonwing<br />What we have all learnt about e-Commerce<br />New trends & challenges<br />e-Commerce platforms<br />
  3. 3. Crimsonwing Overview<br />Offices in UK, Holland & Malta<br />200+ People<br />Floated on Malta Stock Exchange in Jan 2008<br />€12M Revenues<br />3 x Main Lines of Business:<br />E-Commerce<br />ERP<br />Custom Development<br />e-Business<br />Magento<br />Intershop Enfinity<br />Hybris<br />Web enabled solutions<br />.Net / Java<br />Sharepoint<br />Oracle<br />Websphere<br />
  4. 4. Clients<br />
  5. 5. E-Commerce<br />We have reached the stage where we understand the needs for e-Commerce but haven’t necessarily implemented them all<br />
  6. 6. Easy, fast navigation<br />Minimise clicks<br />Search facilities<br />Faceted search<br />Product comparisons<br />Product reviews<br />SEO transparency<br />Provide access to order status & history<br />Accurate in-stock / out-of-stock indications<br />Clear statement of shipping charges<br />Personalisation of promotions<br />Exploit upsell & cross-sell opportunities<br />Don’t raise barriers for customers entering the site<br />Good product descriptions, images and accurate attributes<br />Seamless multi-channel experience <br />e-Commerce Systems Checklist<br />
  7. 7. E-Commerce<br /><br />We have reached the stage where we understand the needs for e-Commerce but haven’t necessarily implemented them all<br />The consumer is moving on & we have to follow<br />
  8. 8. New Challenges<br />Mobile<br />Social Networks<br />Social Interaction<br />Private Retail<br />Group Buying<br />Time rich shoppers<br />Enhanced user experience<br />
  9. 9. Mobile Internet Access<br />
  10. 10. Remember<br />PDA’s<br />WAP<br />3G<br />But now it’s<br />Smart Phones<br />Platforms<br />Android<br />iPhone<br />……….. &<br />Windows Mobile<br />Mobile devices are overtaking desktop / laptops as Internet access devices<br />But, not clear how much e-Commerce is actually taking place on mobiles<br />Mobiles are being used in-store for price comparison<br />Search<br />Bar-code lookup<br />Mobile<br />
  11. 11. Mobile – Via browser<br />Browser to main site<br />Browser to mobile site<br />
  12. 12. Mobile - App<br />
  13. 13. Mobile – iPad Browser + Main Site<br />
  14. 14. Mobile - App<br />
  15. 15. Mobile – iPad Browser<br />
  16. 16. Mobile - iPad App<br />
  17. 17. Mobile - iPad App<br />
  18. 18. Mobile - iPad App<br />
  19. 19. Mobile<br />For Smart Phones<br />Need mobile version of website or<br />Need an App<br />For iPad / Tablets<br />Normal website is normally fine<br />For Bricks & Mortar stores<br />Consider value-add Apps for use by customers when in-store<br />Need an e-Commerce platform that easily accommodates different types of site and supports Apps. <br />
  20. 20. Social networking – Facebook Like<br />
  21. 21. Facebook Like - Privacy<br />
  22. 22. Social networking – Facebook Like<br />
  23. 23. Facebook – Embedded Shop<br />
  24. 24. Facebook – Embedded Shop<br />
  25. 25. Facebook – Embedded Shop<br />
  26. 26. Embedded Shop cf. Main Website<br />
  27. 27. Facebook Integration<br />
  28. 28. Facebook Integration - Etsy<br />
  29. 29. Facebook Profiles - Etsy<br />
  30. 30. Facebook Profiles - Etsy<br />
  31. 31. Facebook Profiles - Etsy<br />
  32. 32. Groupon<br />
  33. 33. Groupon – e-Mail Offers<br />
  34. 34. Walmart Crowd Saver<br />
  35. 35. Remember LetsBuyIt.com?<br />
  36. 36. Private Retail<br />
  37. 37. Private Retail<br />
  38. 38. Private Retail - Exclusivity<br />
  39. 39. From Sale Clearance to Pre-Order<br />
  40. 40. Shopper Segments<br />www.excitingcommerce.com<br />
  41. 41. Shopper Segments<br />
  42. 42. Shopper Segments<br />
  43. 43. A Different Shopping Experience?<br />
  44. 44. A Different Shopping Experience?<br />
  45. 45. A Different Shopping Experience?<br />
  46. 46. PayPal is increasingly offered as a main-stream payment method for e-Commerce sites<br />Offers great alternative to storing credit card details for fast, easy checkout<br />Some customers do associate it with eBay<br />PayPal Arrives in Mainstream<br />
  47. 47. International Distribution from USA<br />
  48. 48. E-Commerce Platform Approaches<br />In-House Solution<br />Managed Service – Platform as a Service<br />Software as a Service (SaaS)<br />Marketplace<br />
  49. 49. In-House Solution / Cloud Hosting<br />You are responsible for:<br />Software licences<br />Development / customisation<br />Initial system<br />Enhancements<br />Integration of 3rd party components<br />Deployment<br />Infrastructure<br />Operations<br />Note: May choose to outsource infrastructure to a hosting company<br />Cloud Hosting<br />
  50. 50. Cloud - Platform as a Service<br />Your system is unique (like an in-house solution) but typically a Service Provider takes responsibility for:<br />System and application platform software licensing<br />Development / deployment<br />Operational support<br />Infrastructure<br />Service provider may do all the software customisation / site build or you may do these yourself<br />
  51. 51. Cloud - Software as a Service<br />Everything is done for you apart from administering your own products / customers / promotions<br />Highly cost effective<br />Because setup / development / operational costs are spread across many customers<br />Common system (code) base and operational environment<br />Implications:<br />Limited flexibility<br />Limited differentiation of site (“me too”)<br />Limited (pre-defined) integration with back-end systems<br />May restrict options for the new wave of consumer interactions<br />
  52. 52. Marketplace<br />You piggyback upon an establish website / brand<br />E.g. Amazon, eBay<br />Low cost of entry<br />Operating costs directly related to transaction value<br />Can benefit from higher “footfall”<br />Implications<br />Less flexibility than SaaS<br />Less differentiation<br />Potential loss of branding power to main site<br />
  53. 53. Marketplace – eBay Shops<br />
  54. 54. E-Commerce<br /><br />We have reached the stage where we understand the needs for e-Commerce but haven’t necessarily implemented them all<br />The consumer is moving on & we have to follow<br />
  55. 55. Q&A<br />

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