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Lucozade Advertising Campaign Effectiveness Case Study
 

Lucozade Advertising Campaign Effectiveness Case Study

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Lucozade, popular sport drink in the UK, took a bold advertising strategy, claiming Lucozade Sport is better than water. Crimson Hexagon's social media analysis platform analyzes conversation about ...

Lucozade, popular sport drink in the UK, took a bold advertising strategy, claiming Lucozade Sport is better than water. Crimson Hexagon's social media analysis platform analyzes conversation about this provocative advertisement and the earned media conversation about health benefits of Lucozade.

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