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Assessing Black Friday Advertising Campaigns
 

Assessing Black Friday Advertising Campaigns

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Measure year-to-year success of Black Friday advertising campaigns on social media with Crimson Hexagon's ForSight platform. This case study of Target's ads appraises the success of the 2011 compared ...

Measure year-to-year success of Black Friday advertising campaigns on social media with Crimson Hexagon's ForSight platform. This case study of Target's ads appraises the success of the 2011 compared to the 2012 campaign in generating social conversation and consumer engagement.

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