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Presentation at Integral Theory Conference 2010, Pleasant Hill, California

Presentation at Integral Theory Conference 2010, Pleasant Hill, California

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  • It’s important to say a bit about myself and where I’m coming from so that you understand the experiences and practices that inform my perspective.I come to integral theory from a sustainability perspective, and as a practitioner more than a theorist.I want to take you on a little journey of how I discovered integral theory and how I’ve been using it, before getting into the detail of this presentation.
  • Established in 1997Long history of working to create changeTrying to use Integral Theory to make our theories of change more explicitSustainability lens / change creation lens
  • Tell the whole story of how I shifted direction
  • I welcome interaction along the way, so feel free to raise questions or comments as they arise. I’ll pause a couple of times along the way and try and leave plenty of time for discussion at the end as well.
  • I welcome interaction along the way, so feel free to raise questions or comments as they arise. I’ll pause a couple of times along the way and try and leave plenty of time for discussion at the end as well.
  • Today, I am focusing on Stages 1 and 2. Stage 3 is about to commence.
  • I welcome interaction along the way, so feel free to raise questions or comments as they arise. I’ll pause a couple of times along the way and try and leave plenty of time for discussion at the end as well.
  • I welcome interaction along the way, so feel free to raise questions or comments as they arise. I’ll pause a couple of times along the way and try and leave plenty of time for discussion at the end as well.
  • This is a quadrant scan from a change agent perspective.Signing petitionsInfluencing your organisationLets pause for a couple of minutes to ask whether anything is missing from this scan – what have I left out?Note the translation vs transformation distinction last and promise to come back to it
  • The previous slide has a lot going on, so here’s a simplified version I used with the Queensland Government. It focuses a bit more on the opportunities for policy intervention to bring about behaviour change.
  • Here is a representative sample of disciplines adopting each of the quadrant perspectives on behaviour change.
  • Opens up creative strategies for making climate change tangible for different peopleEngage multiple intelligences to increase effectiveness of behavior change initiatives
  • More research needed. New area for me, little research, therefore speculative.
  • More research needed. New area for me, little research, therefore speculative.
  • Many behaviour change initiatives only consider the first two principles.I want to focus today on the 4th and 5th principles. You will see here that the primary focus is on translation but there is room for experimentation with transformative approaches.
  • I welcome interaction along the way, so feel free to raise questions or comments as they arise. I’ll pause a couple of times along the way and try and leave plenty of time for discussion at the end as well.
  • I welcome interaction along the way, so feel free to raise questions or comments as they arise. I’ll pause a couple of times along the way and try and leave plenty of time for discussion at the end as well.
  • Note that I’ve only looked at red to green. Any examples of teal from audience?These messages do work with the relevant audience, but there are limits.
  • Translation works – these messages do appeal to target audiences.
  • Nevertheless, there is still an open question about the balance between translation and transformation. So what is the alternative?
  • I welcome interaction along the way, so feel free to raise questions or comments as they arise. I’ll pause a couple of times along the way and try and leave plenty of time for discussion at the end as well.
  • I welcome interaction along the way, so feel free to raise questions or comments as they arise. I’ll pause a couple of times along the way and try and leave plenty of time for discussion at the end as well.
  • This understanding of transformative learning resonates with integral theory and developmental pyschology, but there are differences.
  • So we have some ideas about how to foster transformation. We also have the idea of integral transformative practice. But should be seek to foster transformation?
  • There are both ethical and practical reasons – important not to coerce, but also requires people to come to the process with an open mind.
  • I welcome interaction along the way, so feel free to raise questions or comments as they arise. I’ll pause a couple of times along the way and try and leave plenty of time for discussion at the end as well.
  • I welcome interaction along the way, so feel free to raise questions or comments as they arise. I’ll pause a couple of times along the way and try and leave plenty of time for discussion at the end as well.
  • State of the World: Lacks a TL focus but has begun process of identifying climate leaders. TL could be a next step.Climate Project: No TL focus but is training people to go out and spread the word on climate change. A TL and leadership focus could be a next step.

Change the message or change the people Change the message or change the people Presentation Transcript

  • Change the message or change the people?
    Integral Theory Conference 2010
    Dr Chris Riedy30th July 2010
    THINK.
    CHANGE.
    DO
  • 2
    About me
    Research Director at the Institute for Sustainable Futures, UTS (Sydney, Australia)
    Change agent, researcher and consultant
    Sustainability
    Futures studies / foresight
    Climate change response
    Social and cultural change
    More at http://chrisriedy.com
  • 3
    The Institute for Sustainable Futures
    Mission
    To create change towards sustainable futures
  • 4
    The Eye of the StormIntegral climate change response
    “I don’t know of any intelligent person who, after studying and grasping the integral overview, chooses a narrower alternative” (Wilber 2004)
    How could an integral approach improve Australia’s response to climate change?
  • 5
    Current research focus
    The Eye of the Storm – research agenda
    “Further exploration of the factors that influence subjective development, particularly the conditions under which public participation, constructivist education, community cultural development and integral transformative practice are more likely to promote positive subjective development”
    Deliberative democracy and civic participation
    Strategies for motivating pro-environmental behavior
    Action research project to map, review and connect change creation practices for reducing energy-related greenhouse gas emissions in Australia
  • 6
    Summary
    Introduction
    Integral theory and behavior change
    AQAL scan of household behavior change
    Translation strategies
    Transformation strategies
    Discussion: balancing translation and transformation
  • 7
    Summary
    Introduction
    Integral theory and behavior change
    AQAL scan of household behavior change
    Translation strategies
    Transformation strategies
    Discussion: balancing translation and transformation
  • 8
    Integral approach to household behavior change: Research objectives
  • 9
    Integral approach to household behavior change: Research stages
  • 10
    Summary
    Introduction
    Integral theory and behavior change
    AQAL scan of household behavior change
    Translation strategies
    Transformation strategies
    Discussion: balancing translation and transformation
  • 11
    Summary
    Introduction
    Integral theory and behavior change
    AQAL scan of household behavior change
    Translation strategies
    Transformation strategies
    Discussion: balancing translation and transformation
  • 12
    AQAL scan on household behavior change (Stage 1)
    JITP article
    To establish a desired set of behaviors (UR), a behavior change initiative must sufficiently elevate and maintain the individual motivation to carry out those behaviors (UL) while providing supportive systems and institutions (LR) and cultural validation, support and respect (LL)
  • 13
  • Relevant fields
  • 16
    Lines: Multiple intelligences
    Howard Gardner
    Linguistic
    Logical-mathematical
    Musical
    Bodily-kinesthetic
    Spatial
    Interpersonal
    Intrapersonal
    Natural
  • 17
    States
    Are there states in which individuals are more or less receptive to change?
    Emotional states – hope vs despair
    Weather states – droughts and disasters
    Economic states – financial crisis
    Be prepared for emergent change opportunities
  • 18
    Types
    Some survey evidence (Australian) for gender differences in concern about climate change and likelihood to act
    Some behavior change initiatives focusing on women
    1 Million Women
    Oxfam Australia’s Sisters on the Planet
  • 19
    Design principles for behaviour change initiatives
    Observe current behaviours and identify target behaviours
    Identify and remove systemic barriers to the target behaviours (technological, economic, informational, institutional etc)
    Build in processes for group support and cultural validation for participants (large or small scale)
    Identify audience segments and translate messages to resonate with these segments (informed by developmental psychology)
    Experiment with transformative learning processes to help people to develop more inclusive interior structures
    Use diverse techniques to engage different types of people in different ways (multiple intelligences, multiple types)
    Be opportunistic and flexible – take advantage of states that arise
  • 20
    Summary
    Introduction
    Integral theory and behavior change
    AQAL scan of household behavior change
    Translation strategies
    Transformation strategies
    Discussion: balancing translation and transformation
  • 21
    Summary
    Introduction
    Integral theory and behavior change
    AQAL scan of household behavior change
    Translation strategies
    Transformation strategies
    Discussion: balancing translation and transformation
  • 22
    Translation
    Designing or tailoring messages to:
    connect with people just as they are, motivating and informing them in a way that is in alignment with how they already see the world. These communications resonate with a person’s existing worldview without requiring them to be a different person in order to take action (Brown and Riedy)
    Rapid deployment, immediate benefits
    Social marketing approach
  • 23
    Red messages
    Common in climate action groups / grassroots
    Inciting direct action and civil disobedience
    War, conflict, emergency, mobilisation
    Coal is the enemy!
    Fight against climate-related disasters
    Heroic status
    Mastery of nature
    Endorsement by popular hip-hop acts
  • 24
    Amber messages
    Common within faith communities
    Stewardship or care for the Earth
    Christ has given the church the task of caring for people and the creation. In regard to large-scale environmental issues, God’s call to love our neighbours means taking a global focus...It means genuinely loving our global neighbours through just, loving and sacrificial action (Matt. 22: 34-40) – Australian Evangelical Alliance
  • 25
    Amber messages
    Failure to act on climate change is a sin
    when we exploit God’s creation to breaking point, we break the most fundamental commandment known to us: out of our greed and selfishness, we knowingly cause the degradation of the world’s ecosystems instead of protecting the design that issues from the Creator’s generosity. Wilfully causing environmental degradation is a sin – Anglican Bishop of Canberra
    Weekly meat-free day
  • 26
    Orange messages
    Dominates government messaging
    Financial gains
    Reduce energy bills
    Increase the value of your home
    ‘Smart’ action
    People that act on climate change are smarter – they are getting ahead
  • 27
    Green messages
    Dominates large NGO messaging
    Focus on participation, teamwork and support
    Action for a better world
    Community focus
    Workshops
    Support teams
  • 28
    Limitations of translation
    How to successfully blend messages
    Crompton (2008)
    Simple and painless steps that do not challenge values will not deliver the scale of change required
    Little or no evidence of spillover effect
    Additional pro-environmental behavior is more likely if the initial behavior is motivated by environmental values
    Translation may deliver short-term wins but will entrench counter-productive worldviews in the longer term
  • 29
    Weaknesses in this argument
    The critique is primarily of appeals to Orange values
    Perhaps we just need to get smarter with our messaging
    Plenty of scope to be more ambitious and creative with appeals to particular values
    e.g. Climate Prosperity for Orange
    Individual behaviour change occurs within a shifting context that opens up new behaviours
    e.g. carbon pricing shifts financial incentives for Orange, opening up new actions that are value-consistent
  • 30
    Summary
    Introduction
    Integral theory and behavior change
    AQAL scan of household behavior change
    Translation strategies
    Transformation strategies
    Discussion: balancing translation and transformation
  • 31
    Summary
    Introduction
    Integral theory and behavior change
    AQAL scan of household behavior change
    Translation strategies
    Transformation strategies
    Discussion: balancing translation and transformation
  • 32
    Transformation
    A change in the way a person sees the world
    Transformative approaches seek to trigger personal development of participants along one or more developmental lines towards more inclusive structures
    Builds the developmental capacity to take more perspectives
  • 33
    Climate change as a developmental problem
    To truly understand and care about climate change requires a worldcentric perspective
    “climate change is a cognitively complex issue: it is a “big picture” problem, and to understand its full implications a worldcentric perspective is required as well as an ability to handle both complexity and paradox [and]...a well-developed capacity to be self-reflexive (O’Brien, in press)”
    Can (and should) Integral change agents help more people to develop worldcentric perspectives?
    Interior development is slow, inconsistent, unpredictable and personally challenging
    Transformative learning, ITP, coaching, psychotherapy
  • 34
    Transformative learning
    “the process by which people examine problematic frames of reference to make them more inclusive, discriminating, open, reflective, and emotionally able to change. It can be provoked by a single event – a disorienting dilemma – or it can take place gradually and cumulatively over time. Discourse is central to the process. We need to engage in conversation with others in order to better consider alternative perspectives and determine their validity” (Cranton 2006)
  • 35
    Fostering transformative learningCore elements (Taylor 2009)
    Individual experience
    Prior life experience – source of dilemmas
    “Classroom” experiences – value-laden content, intense experiential activities
    Promotion of critical reflection
    Engagement in dialogue with the self and others
    Build trust and empathy
    Equal opportunities for participation
    Identify ‘edge of meaning’
  • 36
    Fostering transformative learningCore elements (Taylor 2009)
    Holistic orientation to teaching that encourages engagement with other ways of knowing, including the affective and relational
    Awareness of context
    Personal, sociocultural factors
    Physical surroundings
    Prior experience
    Time
    Establishing authentic relationships built on trust and openness
  • 37
    The ethics of transformation
    Creating disequilibrium or dissonance, which can be uncomfortable or even painful
    What right do I have to encourage you to question what you believe? When is it a responsibility, and when is it an imposition? When is it empowering, and when is it destructive? At what point do I need to leave aside my ego and thirst for learners to do as I do? (Cranton 2006)
  • 38
    The ethics of transformation
    Participation in transformative approaches needs to be voluntary
    This limits the scope of transformation as a basis for behavior change initiatives
    Duty of care to provide support and resources to help participants work through difficulties
    Form relationships with participants and understand where they are at in their transformative process
  • 39
    Summary
    Introduction
    Integral theory and behavior change
    AQAL scan of household behavior change
    Translation strategies
    Transformation strategies
    Discussion: balancing translation and transformation
  • 40
    Summary
    Introduction
    Integral theory and behavior change
    AQAL scan of household behavior change
    Translation strategies
    Transformation strategies
    Discussion: balancing translation and transformation
  • 41
    Balancing translation and transformation
    Translation is clearly the only practical strategy for reaching large numbers of people
    Need rapid assessment tools to identify values and worldviews in target audiences
    Further development and testing of creative messages for different levels
    Experimentation with blending of messages
    Reflection on how to integrate translation strategies with broader systemic change strategies
  • 42
    Balancing translation and transformation
    Dilemma: Translation may not deliver sufficiently deep changes, whereas transformation is too slow and limited in scope
    Possible response: Employ both strategies simultaneously, playing to their strengths
    Focus time and resource-intensive transformative approaches on potential climate leaders – a climate leadership elite
    Climate leaders use translation to reach out to everyone else
  • 43
    Balancing translation and transformation
  • 44
    Discussion
    Do you know of good examples of translation messaging?
    Level-specific
    Blending
    Are you aware of other transformative strategies that could be effective?
    What is your position on the ethics of transformation?
    Can the approach to balancing translation and transformation proposed here succeed? What are the openings for pursuing this?
    Are there opportunities to collaborate to build this kind of approach?
  • 45
    References
    Brown, BC & Riedy, C 2006, "Use of the Integral Framework to Design Developmentally-Appropriate Sustainability Communications," in W Filho, Innovation, Education and Communication for Sustainable Development, Peter Lang Scientific Publishers, Frankfurt, pp. 661-688.
    Cranton, P 2006, Understanding and Promoting Transformative Learning: A Guide for Educators of Adults, Jossey-Bass, San Francisco.
    Crompton, T 2008, "Weathercocks and signposts: the environment movement at a crossroads." Retrieved from http://assets.wwf.org.uk/downloads/weathercocks_report2.pdf
    Gunnlaugson, O 2005, "Toward Integrally Informed Theories of Transformative Learning." Journal of Transformative Education, vol. 3, no. 4, pp. 331-353.
    Kegan, R 1982, The Evolving Self: Problem and Process in Human Development, Harvard University Press, Harvard.
    O'Brien, K, in press, "Responding to Climate Change: The Need for an Integral Approach," in S Esbjörn-Hargens, Integral Theory in Action: Applied, Theoretical, and Critical Perspectives on the AQAL Model, SUNY Press, New York. Retrieved from http://integrallife.com/files/Integral Climate Change Karen OBrien.pdf
    Riedy, C 2009, "Household Behavior Change for Climate Change Response: An Integral Scan." Journal of Integral Theory and Practice, vol. 4, no. 4, pp. 103-120.
    Taylor, EW 2009, "Fostering Transformative Learning," in J Mezirow & EW Taylor, Transformative Learning in Practice : Insights from Community, Workplace, and Higher Education, Jossey-Bass, San Francisco, pp. 3-17.
    Wilber, K 2004, 'Foreword', in R Slaughter (ed.), Futures Beyond Dystopia: Creating Social Foresight, RoutledgeFalmer, London and New York, pp. xi-xiii.