Btec task 1 charlie copy 3

BTEC Level 3 Nationals specification in
Creative Media Production
Unit 1: Pre-Production Techniques for the
Creative Media Industries
Task 1:
Understand requirements for a specific media production

Thursday, 21 March 13

Type of production:
Music Video

A music video is a short
film featuring a song and
imagery produced for
promotional or artistic
purposes.


Type of production:
Music Video

Modern music videos are primarily
made and used as a marketing device
which is intended to promote the sale of
music recordings.


Type of production:
Music Video
The medium first became mainstream in
the 80’s, MTV built their programme
around the concept of a continuous
stream of music videos.


Type of production:
Music Video
Music videos use a wide range of styles
of film making techniques including;
animation, live action filming,
documentaries and
non-narrative
approaches such
as abstract film.


Type of production:
Music Video

Some music videos blend
different styles. such as
animation and live action.
Many music videos interpret
images and scenes from the
song lyrics, while others take
more thematic approach.

Finance: sources of
finance
If artists are signed to a major music
label, funding for a video is usually made
available by the label. The same happens
if an artist is signed to an
independent record label.

An example of a major music An example of a independent
label label

Finance: sources of
finance
For major record labels,
promotion costs are
about 20% of the total
amount invested in the
artist.
Independent labels spend
about half the amount,
around 10%


Finance: sources of
finance
This percentage includes press kits,
videos, radio and TV promotions and
public relations. This is again paid by the
artist’s label, but is never recouped by
the label if the artist doesn’t make
money.


Finance: sources of
finance
In the UK and US markets, it typically
costs a major label more than $1,000,000
to break a pop artist.
This figure includes:
an advance paid to the artist
recording costs
video production
tour support
promotional work


Finance: sources of
finance
The table below provides a breakdown
of the typical investment costs in
major markets for a new artist:


Finance: sources of
finance
The cost of producing a music video
varies a great deal. Long established
pop, rock and r&b artists had videos
produced for tracks which have cost
upwards from a million dollars
A typical cost for filming videos to
promote a new artist’s album is around
us$200,000


Finance: sources of
finance
The video for Michael Jackson’s
“Scream”, is the most expensive
production in music video history, with
the cost of $7,000,000


Finance: sources of
finance
However, there is another end of the
scale, where unsigned artists have to
find their own funding.


Finance: sources of
finance
Crowd funding becomes an option if an
unsigned artist has a following through
live performances. Crowd funding is
becoming increasingly popular.


Finance: sources of
finance
What is crowd funding?
Crowd funding refers to a process
where the funds for a music video are
raised through an online community.
How does crowd funding work?
Each backer gives a small amount to
the target funding. In return the
backer is given rewards such as
signed CD’s or posters.


Finance: sources of
finance
What is the process?
The artist pitches an idea to a crowd funding site,
setting a target amount of money to be raised,
and a deadline that to raise it by.

Then backers browse the online pitches, and if
they see one they would like to back, they can
make a financial contribution immediately using a
credit card.

Finance: sources of
finance
Occasionally, a filmmaker, cinematographer or
producer with access to equipment and facilities
may offer to film a video for a new artist on a
low-to-no budget.
Raul Gonzo’s no budget music
video for Paper Melody’s “Incandescent”
shows just how far, talent, skills
and creative imagination can take
you when there is no money in the
bank.


Finance: Case Study
Silvertip Films

Silvertip Films’ production ser vices include:
music videos
promos
corporate videos
live concert shoots
event filming
actor show- reels


Finance: Case Study
Silvertip provides all production
personnel/crew including the key roles
of:
Director
Producer
Cameraman
Editor


Finance: Case Study

Silvertip takes care of all the various
stage of production:
pre-production
production
post-production


Finance: Case Study
Silvertip have filmed music videos
nationwide for independent labels and
artists such as The Undivided, Sara Cruz
and Luke Potter.


Finance: Case Study

Silvertip Films have shot videos with
budgets ranging for £1K 0 £10K+


Finance: Case Study
Half Day Shoots (singers/rappers) -
from £1000 + expenses
Format:HD
Silvertip Personnel: Director and
Cameraman
Breakdown:
Pre-production 1 day
Shoot 1/2 day (5 hours)
Edit 1 day


Finance: Case Study
Full Day Shoots (Bands/Singers +
Narrative) - from £1500 + expenses
Format: HD
Cameraman
Breakdown:
Pre-production 1 day
Shoot 1 day (10 hours)
Edit 2 days


Finance: Case Study
Two Day Shoots - from £2500 +
expenses
Format: HD
Cameraman
Breakdown:
Pre-production 2 days
Shoot 2 days (2- hours)
Edit 3 days


BBC Filmmaking: Music
Guidelines
What is a commissioner?
A commissioner is the
representative of a record
label who formally decides to
go ahead for a new video and
agrees the payment made to
director, writer and the James Hackett is the Director of music
video commissions at EMI and before that
production company for the the Music Video Commissioner for SONY
completion of the work


Guidelines
Who holds the copyright?
Commissioners operation independently
who are recruited by a record label to
undertake a commission will hold the
copyright for the video.
If the commissioner is employed by the
record label will hold rights.
When completed the music video
director normally gives up rights to it.


Guidelines
What determines the Delivery Date?
The Delivery Date is an agreed time by which the
completed video must arrive with the company
record.
What do the terms “Delivery Materials” and
“Format” refer to?
The term “Delivery Materials” and “Format”
cover the formats that the video must be
presented in.


Guidelines
How is an Artist’s involvement in a
music shoot managed?

If the video requires the
artist’s involvement
the record company
arranges for this


Guidelines
What is meant by
approvals?
Both the record company
and the artist have the
right to be consulted
about the form and
content of the video and
it is also their right to
formally agree it is
acceptable.


Guidelines
How is payment initiated?
The record company pays the Producer of
a music video a fee covering all
production costs.Whose responsibility
licenses?
It is the producers responsibility to
ensure that clearances and licences are
obtained for all the material used in the
production


Guidelines
How is an artist’s
involvement in a music
video shoot managed?
If the music video
requires the artist’s
involvement, then the
record company will
arrange for this


Guidelines
What is meant by ‘Approvals’?
Both the record company and the
artist have the right to be consulted
about the form and content of the
video and it is also their right to
formally agree its acceptability.


Guidelines
How is payment initiated?
The record company pays the Producer
of a music video a fee which covers all
production costs.


Guidelines
Whose responsibility is licenses?
The responsibility for the licenses is down
to the Producer; his job is to ensure that
clearances and licenses are obtained for
all the material used in the production.


Time: Deadlines
Deadline: Friday28th September, 2012
Understand requirements for a
specific media productions
(Type of production, Finance, Time,
Personnel, Facilities, Materials,
Contributors, Locations, Codes of
practice and regulation


Time: Deadlines
Deadline: Friday 12th October 2012
Be able to prepare pre-production
documentaries for a specific media
production
(Procedure, Documentation)


Time: Deadlines
Deadline: Friday 26th October, 2012
Be able to apply pre-production
planning for specific media production
(Elements of production, Project
management)


Time: Availability of Equipment
Facilities and Booking

The college Media Department holds
entry level facilities for the recording
and editing of the production
All equipment is available to
vocational media students through a
booking system.


Canon Legria HF R28
These entry level Camcorders record in
HD.
They enable people who are recording to
secure the footage for any music video.


Mac Minis running iMovie, these
editing Macs will enable people to cut
the video


Booking Editing Time

The Mac Mini editing computers are
bookable via booking sheets in the
Media area. The Mac Minis must be
booked several weeks in advance, as
media students on other courses also
use them.


Booking Camera Time

The Canon camcorders are bookable
via booking sheets in the Media area.
The camcorders must be booked
several weeks in advance, as media
students on other courses also use
them.


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