Organizational Policy Development and Strategies for Use of Social Media and Web 2.0 Technologies Carrie Rheingans Social ...
Workshop Description <ul><li>“ This workshop covers the basics of new Web 2.0 technologies (blogs, facebook, Twitter, del....
Outline <ul><li>Objectives </li></ul><ul><li>What is ‘social media’, ‘web 2.0’? </li></ul><ul><li>Types, examples of socia...
Objectives <ul><li>Differentiate between various types of social media </li></ul><ul><li>Identify how social media platfor...
What is ‘social media’? Providing HIV related services to our community through compassionate direct care, prevention and ...
Types of Social Media <ul><li>Social networks </li></ul><ul><li>Photo sharing </li></ul>Providing HIV related services to ...
Types of Social Media <ul><li>Video Sharing </li></ul><ul><li>Collaborative Media </li></ul><ul><li>Google Apps:  Docs, gr...
Types of Social Media <ul><li>RSS </li></ul><ul><li>Presentation Sharing </li></ul><ul><li>SlideShare.net </li></ul><ul><l...
Types of Social Media <ul><li>Location-Based </li></ul><ul><li>Podcasting </li></ul><ul><li>iTunes </li></ul><ul><li>Radio...
Types of Social Media <ul><li>Blog/Blogging </li></ul><ul><li>Microblogging </li></ul><ul><li>Twitter </li></ul><ul><li>ht...
Types of Social Media <ul><li>Social Bookmarking </li></ul><ul><li>News Sharing </li></ul><ul><li>Digg </li></ul><ul><li>h...
Types of Social Media <ul><li>Meetings </li></ul><ul><li>Wikis </li></ul><ul><li>Wikipedia </li></ul><ul><li>Wikispaces </...
Considerations for Social Media Use <ul><li>Who does it? </li></ul><ul><li>What do they say? </li></ul><ul><li>How often? ...
Case Study at HARC <ul><li>Started with social network individual profiles (facebook, MySpace) </li></ul><ul><ul><li>Unsup...
Case Study at HARC <ul><li>Interview staff/board for feedback </li></ul><ul><li>Audience of current social media use </li>...
Case Study at HARC – Next Steps <ul><li>Train staff/board/volunteers right now about various platforms for their personal ...
Best Practices <ul><li>Create two policies: </li></ul><ul><ul><li>Expectations/boundaries for employees including suggesti...
Resources <ul><li>Google Applications – collaborative platforms  http://www.google.com/intl/en/options/ </li></ul><ul><li>...
Objectives Review <ul><li>Differentiate between various types of social media </li></ul><ul><li>Identify how social media ...
<ul><li>Questions? </li></ul><ul><li>Comments? </li></ul><ul><li>Corrections? </li></ul>Providing HIV related services to ...
Group Activity <ul><li>Stakeholders  </li></ul><ul><li>Who do you serve?  </li></ul><ul><li>Who could possibly be using so...
Considerations for Social Media Use <ul><li>Who does it? </li></ul><ul><li>What do they say? </li></ul><ul><li>How often? ...
Thank you! <ul><li>Carrie Rheingans [email_address] </li></ul><ul><li>Jimena Loveluck, MSW </li></ul><ul><li>[email_addres...
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NASW MI 2010 04 08

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Workshop A-1 at the NASW-MI social work conference in Dearborn, Michigan about social media.

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  • We’ll introduce ourselves
  • This is from the booklet – just to remind them what they’ve seen about this already Jimena
  • Jimena Obj = 2 mins What is = 3 min Types/ex = 45 min Consid = 10 min Case study = 10 min Presentation Questions = 10 min Small group = 15 min Report back = 10 min
  • Jimena We can review these at the end and also possibly make a feedback form to see if they were achieved?
  • Carrie (This slide is best viewed in slide show mode) Social: Content sharing, Interactive, Personalized Online - Could also be mobile phone related The graphic is daunting, but shows a good overview of types of media used and some examples.
  • Should I add a brief description?
  • Should I add a brief description?
  • Should I add a brief description?
  • Should I add a brief description?
  • Should I add a brief description?
  • Should I add a brief description?
  • Should I add a brief description?
  • This should also be on the group exercise handout for people to consider for their own organizations We’ll go over this from HARC’s experience Jimena
  • Jimena
  • Jimena
  • Should we also give examples of good use of social media by various orgs? Should we show our fb, twitter pages? Carrie
  • Should we also give examples of good use of social media by various orgs? Carrie
  • Now we should hand out a feedback form Carrie
  • both
  • both
  • This should also be on the group exercise handout for people to consider for their own organizations We’ll go over this from HARC’s experience Jimena
  • both
  • NASW MI 2010 04 08

    1. 1. Organizational Policy Development and Strategies for Use of Social Media and Web 2.0 Technologies Carrie Rheingans Social Work Student Jimena Loveluck, MSW President/CEO NASW- MI Conference, 8 April 2010
    2. 2. Workshop Description <ul><li>“ This workshop covers the basics of new Web 2.0 technologies (blogs, facebook, Twitter, del.icio.us, etc.) and how they may effectively be used by organizations. After a brief overview of the technologies, we will discuss ethical dilemmas with these technologies and their use. The workshop will end with the case study of the HIV/AIDS Resource Center's process of developing internal policies for use by staff, Board members, and volunteers and their interactions with clients.” </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
    3. 3. Outline <ul><li>Objectives </li></ul><ul><li>What is ‘social media’, ‘web 2.0’? </li></ul><ul><li>Types, examples of social media </li></ul><ul><li>Considerations for social media use </li></ul><ul><li>Case study at the HIV/AIDS Resource Center </li></ul><ul><li>Small group discussions </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
    4. 4. Objectives <ul><li>Differentiate between various types of social media </li></ul><ul><li>Identify how social media platforms work </li></ul><ul><li>Prepare talking points to initiate the creation of social media policy at your organization </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. <ul><li>List two considerations for using social media to interact with clients </li></ul><ul><li>Name three ways social media could be used at your organization </li></ul>
    5. 5. What is ‘social media’? Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
    6. 6. Types of Social Media <ul><li>Social networks </li></ul><ul><li>Photo sharing </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. <ul><li>Flickr </li></ul><ul><li>Picasa </li></ul><ul><li>Shutterfly </li></ul><ul><li>http://www.flickr.com/photos/umhaitirelief/ </li></ul><ul><li>facebook </li></ul><ul><li>MySpace </li></ul><ul><li>LinkedIn </li></ul><ul><li>http://www.facebook.com/pages/HIVAIDS-Resource-Center-HARC/305912791121?ref=ts </li></ul>
    7. 7. Types of Social Media <ul><li>Video Sharing </li></ul><ul><li>Collaborative Media </li></ul><ul><li>Google Apps: Docs, groups, calendar, etc. </li></ul><ul><li>http://groups.google.com/group/a2-wine-cellar-2008 </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. <ul><li>YouTube </li></ul><ul><li>Vimeo </li></ul><ul><li>http://www.youtube.com/user/um </li></ul>
    8. 8. Types of Social Media <ul><li>RSS </li></ul><ul><li>Presentation Sharing </li></ul><ul><li>SlideShare.net </li></ul><ul><li>http://www.slideshare.net/umhealthscienceslibraries </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. <ul><li>RSS = really simple syndication </li></ul><ul><li>Google Reader </li></ul><ul><li>Email clients </li></ul><ul><li>http://www.google.com/reader/view/?hl=en#overview-page </li></ul>
    9. 9. Types of Social Media <ul><li>Location-Based </li></ul><ul><li>Podcasting </li></ul><ul><li>iTunes </li></ul><ul><li>Radio/Music/News sites </li></ul><ul><li>http://www.npr.org/rss/podcast/podcast_directory.php </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. <ul><li>FourSquare </li></ul><ul><li>Google Maps </li></ul><ul><li>http://bit.ly/d80OSw </li></ul>
    10. 10. Types of Social Media <ul><li>Blog/Blogging </li></ul><ul><li>Microblogging </li></ul><ul><li>Twitter </li></ul><ul><li>http://twitter.com/HARCa2 </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. <ul><li>= we b log </li></ul><ul><li>Blogger/blogspot </li></ul><ul><li>WordPress </li></ul><ul><li>LiveJournal </li></ul><ul><li>http://umichsph.wordpress.com/ </li></ul><ul><li>http://hivaidsresource.org </li></ul>
    11. 11. Types of Social Media <ul><li>Social Bookmarking </li></ul><ul><li>News Sharing </li></ul><ul><li>Digg </li></ul><ul><li>http://digg.com/ </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Reddit </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. <ul><li>Del.icio.us </li></ul><ul><li>http://delicious.com/crheinga/NASW-MI-2010 </li></ul>
    12. 12. Types of Social Media <ul><li>Meetings </li></ul><ul><li>Wikis </li></ul><ul><li>Wikipedia </li></ul><ul><li>Wikispaces </li></ul><ul><li>Wikia </li></ul><ul><li>http://lostpedia.wikia.com/wiki/Main_Page </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. <ul><li>Scheduling </li></ul><ul><ul><li>Doodle.com </li></ul></ul><ul><li>Conferencing </li></ul><ul><ul><li>Skype </li></ul></ul><ul><ul><li>Google video chats </li></ul></ul><ul><ul><li>gotomeeting </li></ul></ul>
    13. 13. Considerations for Social Media Use <ul><li>Who does it? </li></ul><ul><li>What do they say? </li></ul><ul><li>How often? </li></ul><ul><li>With whom do they interact? </li></ul><ul><li>Are approvals necessary? </li></ul><ul><li>Logistics – computers, staff time, supervision </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
    14. 14. Case Study at HARC <ul><li>Started with social network individual profiles (facebook, MySpace) </li></ul><ul><ul><li>Unsupervised </li></ul></ul><ul><li>Internet outreach </li></ul><ul><ul><li>Supervised </li></ul></ul><ul><li>Transition to facebook page, Twitter account </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
    15. 15. Case Study at HARC <ul><li>Interview staff/board for feedback </li></ul><ul><li>Audience of current social media use </li></ul><ul><li>Issues: staff time, message approval, staff capacity </li></ul><ul><li>Policy: follow confidentiality guidelines, think about HARC when using personal accounts </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. Social Media Use by HARC Staff and Board Type of Medium Brand Number Users Social Networks facebook 11 LinkedIn 4 MySpace 1 Photo Sharing facebook 4 Picasa 1 Shutterfly 1 flickr 1 Personal webspace 1 Video Sharing YouTube (account) 3 Personal webspace 1 Blog/Microblog Read blogs 4 Twitter 2 Write blogs 1 RSS Google reader 1 Google Apps Docs 3 Calendar 2 Buzz 1
    16. 16. Case Study at HARC – Next Steps <ul><li>Train staff/board/volunteers right now about various platforms for their personal lives (not mandatory) </li></ul><ul><li>Clear communication with all staff/board/volunteers/clients about who is managing HARC’s presence </li></ul><ul><li>Make strategic social media plan </li></ul><ul><ul><li>Determine audiences currently interacting with, who we’d like to interact with </li></ul></ul><ul><ul><li>Get audience input about names of accounts for various information </li></ul></ul><ul><ul><li>Pick only a few types of media </li></ul></ul><ul><ul><li>Set a maximum weekly time limit for social media use </li></ul></ul><ul><ul><li>Determine staff/volunteer staffing of profiles, develop sustainability plan </li></ul></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
    17. 17. Best Practices <ul><li>Create two policies: </li></ul><ul><ul><li>Expectations/boundaries for employees including suggestions for personal use </li></ul></ul><ul><ul><li>Operational guidelines when using social media for job </li></ul></ul><ul><li>Define boundaries </li></ul><ul><ul><li>Logo use, etc. </li></ul></ul><ul><li>Help employees understand the guidelines </li></ul><ul><li>Make guidelines visible, easy to access, linked to other policies/contacts </li></ul><ul><li>Post guidelines on http://SocialMediaGovernance.com/policies.php so others can improve their guidelines too </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. Best Practices from Chris Boudreaux’s site: http://SocialMediaGovernance.com
    18. 18. Resources <ul><li>Google Applications – collaborative platforms http://www.google.com/intl/en/options/ </li></ul><ul><li>U-M Health Sciences Libraries presentations on SlideShare.net http://www.slideshare.net/umhealthscienceslibraries </li></ul><ul><li>Social Media Governance http://socialmediagovernance.com/ </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. <ul><li>Mashable – online social media guide http://mashable.com/ </li></ul><ul><li>CommonCraft – “social media in plain English” videos of how various social media platforms work http://www.youtube.com/user/commoncraft </li></ul><ul><li>Nonprofit Enterprises at Work (NEW) Center http://www.new.org / </li></ul><ul><li>Local universities, colleges – look for classes </li></ul>
    19. 19. Objectives Review <ul><li>Differentiate between various types of social media </li></ul><ul><li>Identify how social media platforms work </li></ul><ul><li>Prepare talking points to initiate the creation of social media policy at your organization </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities. <ul><li>List three considerations for using social media to interact with clients </li></ul><ul><li>Name three ways social media could be used at your organization </li></ul>
    20. 20. <ul><li>Questions? </li></ul><ul><li>Comments? </li></ul><ul><li>Corrections? </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
    21. 21. Group Activity <ul><li>Stakeholders </li></ul><ul><li>Who do you serve? </li></ul><ul><li>Who could possibly be using social media to serve this population? </li></ul><ul><li>Who needs to approve your social media guidelines? </li></ul><ul><li>What do your funders say about social media use? </li></ul><ul><li>Policy Development </li></ul><ul><li>Which types of social media should be included? </li></ul><ul><li>Which staff should be included? </li></ul><ul><li>Should board members, volunteers, clients be included? </li></ul><ul><li>What is specific to your field? </li></ul><ul><li>What will be your first step upon return to your organization? </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
    22. 22. Considerations for Social Media Use <ul><li>Who does it? </li></ul><ul><li>What do they say? </li></ul><ul><li>How often? </li></ul><ul><li>With whom do they interact? </li></ul><ul><li>Are approvals necessary? </li></ul><ul><li>Logistics – computers, staff time, supervision </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
    23. 23. Thank you! <ul><li>Carrie Rheingans [email_address] </li></ul><ul><li>Jimena Loveluck, MSW </li></ul><ul><li>[email_address] </li></ul><ul><li>www.hivaidsresource.org </li></ul><ul><li>www.ssw.umich.edu </li></ul>Providing HIV related services to our community through compassionate direct care, prevention and outreach activities.
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