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Para que implementar TRIZ en una compañía.

Para que implementar TRIZ en una compañía.

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ITRIZ ITRIZ Presentation Transcript

  • Zion Bar El – Ideation
    I-TRIZ – the innovation operating system
    Company wide TRIZ Institutionalization
    Ideation International
  • Presentation Outline
    Presentation Objectives
    Ideation International Inc. – Executive overview
    Ideation Operating System for Innovation
    Proposed Plan
    Conclusion. Questions and Answers
  • Presentation Objectives
    To propose an effective plan to institutionalize the Ideation Operating System for Innovation throughout the enterprise to:
    • Establish your company as a leader in its core of competencies View slide
    • Increase the value of intellectual property portfolio View slide
    • Improve employee’s inventive skills
  • Why Institutionalize the Ideation Operating System for Innovation
    • To create an environment that supports innovation, knowledge sharing, risk taking and creativity
    • To develop a formal process for innovation from idea generation to commercialization
    • To collaborate and share knowledge across functions and business units
    • To establish core relationships between businesses, technologies and intellectual property
    • To overcome roadblocks to innovation
  • Ideation International Inc
    Executive Overview
  • Ideation Brief History
    Established in November of 1992 as a Delaware corporation
    Provider of TRIZ-based services and products
    Acquired leading TRIZ School in Russia (The Kishinev School )
    Headquartered in Farmington Hills, MI
    Includes world’s most experienced group of TRIZ masters and certified TRIZ specialists
    Conducted business with over 5000 enterprises worldwide
    Active in 40 countries and 60 universities
    Has trained over 250,000 individuals worldwide
    Conducts continuous research/advancement of TRIZ methodology
  • Ideation International Business Commitment
    The company’s business is to assist its customers with the essential business function of innovation via institutionalization of the system including education, software tools, mentoring and analytical services
  • CORE VALUES
    Innovation
    Quality
    TEXTO
    Ideation Business Philosophy
    CORE VALUES
  • Ideation Structure and Core Competences
  • Target Markets
    Primary Market:
    Any company seeking organic growth
    expertise in specific vertical market. Healthcare, Automotive, Chemical Electrical
    Secondary Market:
    Universities that does research and seeks IP
    Outsource training & Software, become open source with developing
    User Profile:
    CEO
    President
    CTO
    Engineers
    Scientists
    Patent Attorney & Litigator
    User Profile:
    Researchers
    Scientists
    Teachers
    STRATEGY
  • Ideation Operating System for Innovation
  • What does Ideation offer?
  • Ideation’s Vision Enablers
    Leadership
    Assets
    Organizational Value
    Knowledge Based
    Human Resources
    Instruments
    i
    MarketLeader
    TechnologyLeader
  • Selected Successes To-Date
    Materials Development
    Super Absorbent Fibers
    Plastics
    Packaging
    Fluid Systems
    Water Pumps
    Hazardous Materials Pumps
    Commercial Products
    Sanitary Products
    Foot Massagers
    Electric Shavers
    Hair Care Products
    Combs, Hair Dryers, Curling Irons, Hair Clippers
    Stock / Commodity Exchange
    Chemical Industry
    New Generation of Existing Chemical Processing Plant
    Processing of New Chemical
    Heavy Equipment
    Lifting Cranes
    Automotive Industry
    Parking Brakes
    Doors
    Cable Applications
    Medical Industry
    Surgical Instrumentation
    Oil Industry
    Control of Oil Production
    14
  • Automotive Industry:Selected Successes-To-Date
    • Dana Corporation
    • Rockwell Int’l Automotive
    • TRW Automotive
    • ITT Automotive
    • Dura Automotive
    • Navistar
    • GM
    • Ford
    • Chrysler
    • Eaton
    • W.E.T.
    • BorgWarner
    Cost reduction, warrantees, recalls, new design, patent circumvention, failure analysis, failure prediction, training
  • Selected Projects Completed for Automotive Industry
    • Break squeal
    • Brake roughness
    • Noise and vibration
    • Transmission
    • Air bag
    • Bumper corrosion
    • Door
    • Automotive cables
    • Fuel tank rotation
    • Zero emission design
    • Electrostatic paint
    • Tail light
    • Seat cover
    • Wind tunnel
    • Plastic fuel tank
    • Walking bearing
    • Truck mirror
    • Ringing and hinging
    • Car seats cooling and heating
    • Zero defect engineering
    Cost reduction, warrantees, recalls, new design, patent circumvention, failure analysis, failure prediction, training
  • Ideation International INC
    Ideation TRIZ Methodology, Operating System for Innovation
  • What is TRIZ?
    Russian acronym for the Theory of Inventive Problem Solving
    Systematic, structured way of inventing supported with numerous tools
    Science of Technological Evolution
    Results of over 60 years of research based on analysis of over 2 million of worldwide patents within all engineering disciplines
  • Why TRIZ was Created
    • Be a systematic step-by-step procedure
    • Be able to guide an inventor through the solution space and to direct him or her to the area with the best (ideal) solutions
    • Provide an inventor with reliable and repeatable results that do not depend on personal (psychological) issues
    • Proved knowledge (patent information) can be accessed
    • Accumulation of human innovation experience is possible
  • TRIZ is Based on Extraction of Knowledge from the Best Innovation Practices
    Patents
    (worldwide)
    Key Findings
    T
    R
    A
    N
    S
    F
    E
    R
    A
    B
    L
    E
    • Definition of inventive problem
    • Levels of invention
    • Patterns of evolution
    • Patterns of invention
    Inventive
    Patents
    General Purpose
    Principles.
  • Ideation TRIZ – The Next Step
    Ideation TRIZ
    Combination of all effective approaches to creative problem solving and control of technological evolution
    “Osborn’s Direction”
    Decreasing of psychological inertia, activation of human motivation, organization of effective teamwork
    “Altshuller’s Direction”
    Utilization of evolution patterns and methods of idea generation based on evolution patterns
    “Miles’ Direction”
    Re-structuring of existing knowledge for effective application of the creative process
  • Summary Offering of the Ideation TRIZ Methodology
    Four Original Key Findings
    • Definition of the Inventive Problem
    • Levels of Inventions
    • Patterns of Inventions
    • Patterns of Evolution
    Three Main Premises
    • Contradictions
    • Ideality & Resources
    • System Approach
    Four Analytical Tools
    • Innovation Situation Questionnaire (ISQ)®
    • Problem Formulator®
    • Algorithm for Inventive Problem-Solving (ARIZ)
    • Substance-Field Analysis (Su-Field)
    Seven Knowledge-Based Tools
    • Pattern/Lines of Evolution
    • 40 Innovation Principles & Contradiction Table
    • Separation Principles
    • 76 Standard Solutions
    • Effects
    • System of Operators
    • Selected Innovation Examples
    Four Main Applications
    • Inventive Problem Solving (IPS)
    • Anticipatory Failure Determination (AFD)
    • Directed Evolution (DE)®
    • Management of Intellectual Property
    Legend:
    Classical TRIZ (in black)
    Advanced by Ideation
    Newly developed by Ideation
  • Evolution of TRIZ and I-TRIZ
    Directed Evolution® and IP Control Era
    Re-Structuring of
    Theoretical Base
    Advanced TRIZ Tools
    Ideation/TRIZ Era
    Non-Technological
    Applications
    Advanced
    Software Tools
    Methodology Advancement
    AFD
    Kishinev Era
    ARIZ-85
    Directed
    Evolution®
    40 Principles
    Classical TRIZ Era
    Patterns of Evolution
    1946 1982 1985 1992 1997 2000 2012
  • Ideation TRIZ Differentiation
    • Integrated Approach
    • Processes developed for each application
    • TRIZSoft® supporting most of applications’ processes
    • TRIZSoft® customization
    • Continuous research and advancement
    • Business model developed including education, software, project based workshop and coaching/facilitation
    • A turn key solution for TRIZ institutionalization
    • Expanding TRIZ in non-technical areas (science, arts, business, management, etc.)
  • Structured Innovation Process
    Anticipatory Failure Determination
    Inventive Problem Solving
    Directed
    Evolution™
    Front End of Innovation
    New Product Process
    Highly Innovative and
    Profitable New Business
    Options Leveraging:
    Core Competencies
    and generated by
    Market Attack Teams
    Commercialization
    Improved Stage Gate
    Platform Technology Concepts Leveraging Existing Customer Value Chain
    Business Team
    • Commercial
    • Manufacturing
    • Finance
    • R&D
    Business Unit Idea Selection Process
  • I-TRIZ MapCreated by Alla Zusman based on request from M. Meier
  • Certification
    Mastering the Ideation TRIZ Methodology and TRIZSoft®
    Start
    Advanced
    Programs
    Integrated, Innovative Solution
    Individual / Enterprise
    • Requirements
    • Expectations
    Train
    The
    Trainer
    TRIZ
    Specialist
    Learning Phase
    IPS
    • Select Technological Challenge
    • Sign Confidentiality Agreement
    • Complete ISQ
    Hands-On Project
    Intensive Training
    Value
    Yes
    IPS
    3-Day
    Workshop
    No
    DE+IP
    • Explain
    • Return
    • Restart
    AFD
    45-Day Coaching / Mastering
  • Non-typical problems;Call Ideation International Consulting Services
    I-TRIZ Masters I-TRIZ Professionals 30 to 180-day project
    4
    I-TRIZ Professional coaching I-TRIZ PractitionersIWB Software7 to 30-day project
    Inventive Problems
    3
    I-TRIZ Practitioner coachingI-TRIZ UsersIdeation Brainstorming1 to 5-day project
    “Light” InventiveProblems
    2
    Engineers, Subject Matter Experts
    1
    Problem Level
    The Ideation TRIZ System Pyramid
    Conventional
    Problems
  • Ideation International INC
    Proposed Plan
  • Establishing Partnership
    Step 1. Sign N/D and Secrecy Agreement
    Step 2. Meeting with Top Executives to understand:
    Culture
    Vision and Mission for 3, 5 and 10 years ahead.
    Strategy to become a market and technological leader
    Existing critical business and technological challenges and a plan to overcome them
    What is the competitive intelligence system in place
    What are the milestones and criteria of success of becoming a global leader
  • Establishing Partnership
    Step 3. Establish a three years Action Plan with timeline and milestones to achieve specific goals.
    Step 4. Establish 3 years corporate agreement between Ideation International Inc. and the enterprise.
    Step 5. Select and assign an appropriate individuals from both companies to oversee and command the partnership.
    Step 6. Establish a training program, website and checkpoints to meet all the setup goals.
  • I-TRIZ for the Enterprise
  • I-TRIZ for the Enterprise
  • Recommended Implementation Plan
  • Put Emphasis on...
    If new “S” curve -- reuse, rebuild, replace
    “the house”
    Bottoms-up Build -- IP Building Blocks & Architecture
    Skills / Resources
    Strategy
    Product
    Compensation
    Market IP
    Technology IP
    Prioritize & Selection
    Company Mission Knowledge
    ITRIZ
    Volume
    TIME
  • Put Emphasis on leveraging IP Intangibles
    Intellectual Property
    (Corporate Knowledge: Patents,
    Trade Secrets, Processes)
    Customer
    Satisfaction
    (Value)
    Business
    System
    Resources
    (Human Assets)
    Shareholder
    Satisfaction
    (Profit)
    Market & Customers
    Industry Structure & Trends
    Technology Developments & Sources
    Competitor’s Capabilities, Plans, & Intentions
    Political, Economic, & Social Forces
  • Based on Future Thinking
    Leadership
    Teams
    What we want to be
    What we believe in
    What we are going to do
    What we are going to win
    How we are going to win
    How we want to be measured
    Tasks to convert strategies into reality
    Measurement of progress
  • Ideation international inc
    Questions and Answers, Conclusions
  • Based on Market Knowledge and Market Future View
    Intelligence analysis
    Prioritize market segmentation
    Segment, profiles & trends (market lifecycles)
    Value sets, buyer criteria, price elasticity
    Trends -- emerging and declining value attributes
    Competitive analysis and trends
    Market share tracking
    Market forecasting
    Customer readiness assessments
    Strategic planning
    Intellectual property planning and licensing -- technology, patent fences
    Readiness assessments: organizational competencies
  • Business Challenges
    Expanding Breadth of Business Opportunities
    Matching of Technological Solutions to Market Needs
    Managing Technology, Society, and Market
    Increasing Probability of Success
    Rapidly Overcoming Technological Problems
    Shrinking Time to Market
    Development and Implementation of Products and Processes
    Reducing Cycle Time While Maximizing Quality and Reliability
    Integration of Innovation and Six Sigma
    Maximizing Return on Capital Investment
    Cost of Development, Capital Equipment, Facilities
    Life Expectancy of Capital Investment
    Controlling growth and profitability
  • Integration within Business
    Business Core Competencies, Investments & Assets
    Financial Perspective
    Controlled Growth
    Sales Growth
    Earnings Growth
    Directing the Evolution of Technological Systems
    Supplemental I-TRIZ Based Research of Historic and Inherited Ideas
    Knowledge
    Application
    Business
    Intelligence
    Business
    Environment
  • A. Creativity
    • Were viable approaches developed in areas not considered by Subject Matter Experts and management?
    B. Logic
    • Were the Concepts of Solution selected justified, prioritized, and clearly presented?
    C. Practicality
    • Will the Concepts of Solution be testable and/or implementable within a reasonable time period and with reasonable resources?
    D. Detail
    • Were Concepts of Solution thought through sufficiently so that they did not contain obvious logical flaws or oversights?
    • Were they quickly comprehended?
    • Was the information provided adequate to take the next steps (for example, concept testing or engineering design)?
    Measure of Success
  • Measure of Success
    E. Efficiency
    • Was the interaction between company’s personnel efficient?
    • How much of the SMEs time and any additional resources were required to develop the Concepts of Solution?
    F. Communications
    • Quick to comprehend the problems/issues?
    • Was the technical expertise adequate?
    • Were the questions asked pertinent?
    • Were the responses clear and concise?
  • Measure of Success
    G. Applicability
    • Was the power of the Ideation TRIZ methodology demonstrated?
    • Was it clear that the methodology is more systematic, wider ranging in its solution search, and more efficient than alternate approaches?
    • Was the methodology’s general applicability to other company problems evident?
    • Will Systematic Innovation be easily adapted within the company through support and utilization of Ideation’s software and service capabilities?
    H. Value
    • How much time and how many dollars will Systematic Innovation save for this project?
    • Were the results worth the price and effort?
  • Summary and Conclusions
    Approximately 60 individuals would be trained and certified in IPS.
    Approximately 12 individuals would be trained and certified in IPS and AFD.
    Approximately 8 individuals would be certified as a TRIZ specialists. Those will create the foundations of the enterprise’s office of innovations.
    8 projects of difficult challenges would be completed.
    Some or all of TRIZ specialists will go through train-the-trainer program, to be able to disseminate I-TRIZ methodology and applications throughout the enterprise operations.
  • The End