What is Planning?
• Planning –
– Placemaking and Public Participation, how?
• Largely through…
– plan making and plan impl...
Lugo Spain,
Scenario Planning for Food
Scenario Drivers and
Scenarios
Diminishing economic
crisis
Deepening economic crisi...
Plan Implementation
• Besides plan making planners assist with
plan implementation
– Freeport IL,
• Professional planners ...
Historical Congruencies
• Both disciplines…
– Benefitted from/were driven by journalism…
– Have separated or integrated pe...
Normative Similarities
• Roughly similar ameliorative impulses
seeking to
– assure the public and
– provide policy prescri...
Contemporary Concerns
• Applied research providing for
– Assessment,
– Assurance and
– Policy
Applied Research:
An Integrative Framework
Trends and Context in the Food System
Economic
Historical
Demographic
Political...
Food Security Framework
www.community-food.org
Relating Values to Practice
Assurance and Policy Development:
Researching Marketplaces & Vendors
Morales, Alfonso. 2009. “A Social Currency Approach to Improving the Health Related
Quality of Life for Migrant Workers.” ...
Freeport IL – Pretzel City USA
• Over 10 years the planning firm
Vandewalle and Associates has worked
with Freeport IL
– B...
Morales Health-Related Research
JOURNAL ARTICLES (* INDICATES PEER REVIEW)
*Pfantz, Megan and Alfonso Morales. 2013. Incre...
Cultivating Public Health:Planning Interventions in the Food System
Cultivating Public Health:Planning Interventions in the Food System
Cultivating Public Health:Planning Interventions in the Food System
Cultivating Public Health:Planning Interventions in the Food System
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Cultivating Public Health: Planning Interventions in the Food System

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Applied research from an urban-planning perspective to improve public health and strengthen food systems.

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  • Thanks very much to pat,Happy for the emerging collab,Jim lagro’s done grand rounds and works with SHOWWe share some students MS/PhDI’m recruiting, hope one of you can join next fall
  • A bit about planning, it is the discipline engaged with placemaking and public participation through two principle activities, plan making and plan implementationPlanning is future oriented, but it is about discerning and legitimating activities that improve the public welfare…
  • can also be in any subfield, energy, food, housing, transportationhttp://laborate.usc.es/en/news/2012-10-02/international-seminar-local-food-systems.html
  • Additionally, Planners staff government committees, or work in private sector, occasionally planners assist with enforcing law or ordinance
  • Food drugs and extending to law (state/federal - pure food and drug), Legitimating existing practices for new opportunities/problems meant new organizations and organizational roles, and policy, so for instance, marketplaces – measurement, middlemen, management,
  • Fast forward to our contemporary concerns, again there are rough similarities between the disciplines and new points of articulation, if I could summarize these I might say we are conducting applied and basic research that capacitates individuals and communities, and in its most normative form, strives for solidarity in and between various topical concerns and interests, food system, public safety, transportation modalities, distribution systems, housing, built environment and etc.Building on the past we are doing more integrative and synthetic work, bridging theories and methods, and bridging with communities in various ways…In the next few slides I’ll discuss some of my research, which bridges method, scale and theory to capacitate and stand in solidarity with communities seeking to identify and achieve their goals
  • Applied research, in my view health research is what typically leads here, even often prior to economic problems
  • Values drive activities. Activities accomplish outcome objectives. Imagine the values circle moving, and propelling the chain, which then drives actions along the food system supply chain (you could even label the bottom line of the chain as ‘activities’). As new enterprises/structures/ways of doing business are created in the food system, this then moves the whole values wheel (internal values circle and community benefits) in such a way as to realize localized benefits (you could label the top line ‘outcomes’). ** How does this then impact the ‘endogenous’ environment?Social Change: In order for food systems work to achieve social change, the structures of the endogenous environment have to be changed (to reflect the values that drive them) as a result of the activities. How does this happen? Either by many movement organizations/structures working independently and in conjunction with each other (builder/weaver efforts), or through mass movements of society pushing for change through mobilization (warrior efforts) = note that ‘endogenous environment’ is fixed in place, while the food system supply chain rotates. This ‘fixedness’ can move if community benefits are deep enough, and extensive enough to facilitate system change. The goal is not maintaining the status quo, but rather changing the status quo.
  • the practices of assurance and policy development – integrative, rely less on single intervention and developing the idea of working Ho: and identifying systemic interventions, in many, related activities, local economic activity, healthy eating and food access (technological component), ordinances and policy change, a graduate student I am thankful to work with Anne Roybal shared with me some recent summary work on Healthy food retail…but of course some retail activities present challenges, as in street vendors, and I’ve done work on this as well…
  • Applied research, in my view health research is what typically leads here, even often prior to economic problemsMust recognize that capacitation starts with recognizing and transforming habits, People more expert than I are working in these many situations, and so I’ll discuss a few examples I’ve been part of and a few I’ve worked on or am working on
  • One of mycurrent projects works with municipalities with populations of 50% or more Latino and/or African American across four counties in Illinois (Cook and Lake), Wisconsin (Kenosha), and Indiana (Lake) in order to use food system regulations to enhance health by promoting changes in ordinances that reduce policy barriers to food access and food availability and foster food-related economic development by providing the technical assistance and support they require to identify and implement solutions.

  • This project strengthens the existing partnership between UW and the City of Freeport exemplified by the Spring 2013 URPL 590 course. The City established many partners for the Riverfront Enterprise Initiative. These include the following:Community Activities Partnership Support (CAPS): a resident-led organization committed to empowering Third Ward neighborhood residents to plan and implement neighborhood revitalization projects.extending capacity in solidarity with others, integration across activities and scales, deploying a kind of analogical imagination to work with others in identifying and advancing their goals
  • Cultivating Public Health: Planning Interventions in the Food System

    1. 1. What is Planning? • Planning – – Placemaking and Public Participation, how? • Largely through… – plan making and plan implementation • Plan Making… – Various kinds, strategic, scenario, visioning, with various purposes, housing, transportation, food…
    2. 2. Lugo Spain, Scenario Planning for Food Scenario Drivers and Scenarios Diminishing economic crisis Deepening economic crisis Growing awareness for local food Green Paradise YES WE CAN Diminishing awareness for local food LARGE scale LUGO Disaster, Disaster
    3. 3. Plan Implementation • Besides plan making planners assist with plan implementation – Freeport IL, • Professional planners staff government agencies and work in the private sector… • The history of planning is roughly congruent with public health…
    4. 4. Historical Congruencies • Both disciplines… – Benefitted from/were driven by journalism… – Have separated or integrated people and uses… – Practiced nascent assessment, with subsequent policies and procedures • TB / Offices of Public Health • Zoning / Offices of Community Development
    5. 5. Normative Similarities • Roughly similar ameliorative impulses seeking to – assure the public and – provide policy prescriptions. • Legitimating that which leads to improved public welfare has been a challenge… – So historically for instance, marketplaces
    6. 6. Contemporary Concerns • Applied research providing for – Assessment, – Assurance and – Policy
    7. 7. Applied Research: An Integrative Framework Trends and Context in the Food System Economic Historical Demographic Political Land Uses and Conditions Scale-specific Food System Regulations Health Production Processing Distribution Waste & Energy Outcomes, Feedback, Suggestions Economic Health Social Political/legal
    8. 8. Food Security Framework www.community-food.org
    9. 9. Relating Values to Practice
    10. 10. Assurance and Policy Development: Researching Marketplaces & Vendors
    11. 11. Morales, Alfonso. 2009. “A Social Currency Approach to Improving the Health Related Quality of Life for Migrant Workers.” Journal of Southern Rural Sociology. 24(1): 92- 112. Outcome: Migrant workers can organize to self-produce important health-related benefits.
    12. 12. Freeport IL – Pretzel City USA • Over 10 years the planning firm Vandewalle and Associates has worked with Freeport IL – Brownfields remediation – Adaptive reuse for remediated buildings and places – In 2008 a health assessment of the Third Ward, produced new community organization – New partnership with UW - URPL
    13. 13. Morales Health-Related Research JOURNAL ARTICLES (* INDICATES PEER REVIEW) *Pfantz, Megan and Alfonso Morales. 2013. Increasing the Healthiness of Consumers Through Farmers Markets. Journal of Extension. Accepted, vol/pages TBD. *Huerta, Alvaro and Alfonso Morales. 2013. “Defying the Odds: Latino Gardeners Organizing for Justice.” Aztlan: A Journal of Chicana/o Studies. vol/pages TBD. *Pfantz, Megan and Alfonso Morales. 2013. Starting a Supplemental Nutrition Assistance Program: Information for Integrating SNAP/EBT Benefits into Farmers Markets. Journal of Extension. Accepted, vol/pages TBD. *Day Farnsworth, Lindsay and Alfonso Morales. 2011. Scaling up for Regional Food Distribution. Journal of Agriculture, Food Systems and Community Development. 2(1): 1-21. *Morales, Alfonso. 2011. “Public Markets: Prospects for Social, Economic, and Political Development.” Journal of Planning Literature. 26(3): 3-17. *Morales, Alfonso. 2010. “Planning and the Self-Organization of Marketplaces.” Journal of Planning Education and Research. 30(2): 182-197. *Morales, Alfonso and Gregg Kettles. 2009. “Healthy Food Outside: Farmers’ Markets, Taco Trucks, and Sidewalk Fruit Vendors.” Journal of Contemporary Health Law and Policy. 26(1): 20-48. *Grant, Don, Alfonso Morales and Jeff Sallaz. 2009. “Pathways to Meaning: A New Approach to Studying Emotions at Work.” American Journal of Sociology. 115(2): 327-364. *Morales, Alfonso. 2009. “Public Markets as Community Development Tools.” Journal of Planning Education and Research. 28(4): 426-440. *Morales, Alfonso. 2009. “A Social Currency Approach to Improving the Health Related Quality of Life for Migrant Workers.” Journal of Southern Rural Sociology. 24(1): 92-112. *Fernandez, Leticia and Alfonso Morales. 2007. “Language and Use of Cancer Screening Services among Border and Non-Border Hispanic Texas Women.” Ethnicity and Health. 12(3): 245-63. *Morales, Alfonso. 2000. “Peddling Policy: Street Vending in Historical and Contemporary Context.” International Journal of Sociology and Social Policy. 20(3/4): 76-99. *Morales, Alfonso, Steve Balkin and Joe Persky. 1995. "The Value of Benefits of a Public Street Market: The Case of Maxwell Street." Economic Development Quarterly. 9(4): 304-320. Debate in this journal over this paper: Rhonda Halperin, “The Use of Economic Anthropology in Economic Development.” Economic Development Quarterly. 9(4): 321-322. Wim Wiewel, “The Use of Economic Analysis in Public Policy.” Economic Development Quarterly. 9(4): 324-326. Morales, Alfonso, Steve Balkin and Joe Persky. 1995. “Contradictions and Irony in Policy Research on the Informal Economy: A Reply.” Economic Development Quarterly. 9(4): 327-330. BOOK CHAPTERS Morales, Alfonso. 2011. “Growing Food AND Justice: Dismantling Racism through Sustainable Food Systems.” Chapter 7 in Cultivating Food Justice: Race, Class and Sustainability. Allison Alkon and Julian Agyeman, (editors). Cambridge: MIT University Press. Morales, Alfonso, Marco Delgado and Elizabeth Carson. 2003. “Succeeding by Six: The Training Parents are Requesting for Supporting their Children in South and South Central El Paso.” In Digame: Policy and Politics in the Texas Border. Dennis Soden, Christine Brenner, and Irasema Coronado, (editors). Dubuque: Kendall Hunt Publishing, (pp 241-258). BOOK REVIEWS Morales, Alfonso. 2011. Review of Sustainable Agriculture and Food Security in an Era of Oil Scarcity by Julia Wright. London: Earthscan. Journal of Planning Education and Research. 30(2): 215-17. Morales, Alfonso. 2007. Review of The Modern Art of Dying: A History of Euthanasia in the United States. By Shai J. Lavi. Princeton, NJ: Princeton University

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