Healthy Stores, Healthy Choices, Healthy Community: Transforming the Environment from the Community and Up


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This presentation is about the Healthy Choices program and the Grocery Store initiative
in South Milwaukee. Community and advocacy groups worked together in creating programs to improve the health of the community.

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  • Tatiana: I wonder if we want to give some guidelines, e.g., Focus on positive behaviors that can improve health Ask the community for solutions (interventions that work) Engage the whole family in change Leadership from within the community
  • Lelitza talking here: how she came to the program, how she saw the advocacy programWhy the group is together
  • Lelitza
  • Lelitza
  • Hand out sell sheets and discuss briefly
  • LelitzaCommunity Involvement- leaders program shares the message with the customers from the parent/perspectiveCommunity Leaders program share the message with the communityLeaders are doing the educationLeaders provide personal perspective
  • Lelitza –Hand out the recipe
  • Examples
  • Tatiana
  • Issue of collaboration: open up to group discussionImportance of working with the community- the people who is lastly and primarily affected- community needs to be at the forefront- not just getting feedback from them, but mainly having them on the negotiations table.
  • Healthy Stores, Healthy Choices, Healthy Community: Transforming the Environment from the Community and Up

    1. 1. Healthy Stores, Healthy Choices, Healthy Community Transforming the environment from the Community and Up Local Food Summit, Ashland, WI. Feb. 2, 2013 Tatiana Maida, 16th Street Community Health Clinic Lelitza Garcia, United Community Center Sharon Lezberg, Community & Regional Food Systems Project
    2. 2. Outline of Presentation/Discussion Background  The Healthy Choices Program  Community Advocacy Group  CRFS & Organizational Partners The Grocery Store Initiative  Communication with store owners  Food demonstrations  Education and messaging  Marketing and Evaluation Lessons learned and Conclusions
    3. 3. Milwaukee- WISixteenth Street Community Health Center
    4. 4. The epidemic: Adult Obesity in South Side Milwaukee 36% 40%40% 27%30%20%10% 0% US Wisconsin SSCHC
    5. 5. Overweight and Obese Adults 77% 68% 64%USA Wisconsin SSCHC
    6. 6. Testimonial of a Mother “My son has obesity and diabetes. I need help because he doesn‟t listen to me…And I know I am not the only one going through this. Many friends and relatives are having the same problem. We are already old and we expect to be sick, but they are kids; they shouldn‟t have these illnesses.As a mom I feel guilty because I know I am not feeding my kids well, but I don‟t know anymore how to do it better. I need help.”
    7. 7. Audience BrainstormHow can we help obese individuals and families to be healthier?
    8. 8. Healthy Choices Goal “Through family education and community advocacy,Healthy Choices strives to improve the home and neighborhoodenvironment for adults and children in Milwaukee’s Southside, so they can enjoy a healthier life”.
    9. 9. Healthy Choices FAMILY EDUCATION Transforming the Home Environment Adults TeensChildren 7- Children 4-6
    10. 10. Cooking and Exercise
    11. 11. Evaluation of first 7 cycles210 families impacted; 139 graduated (67% of attendance rate)
    12. 12. Healthy Choices COMMUNITY ADVOCACY Transforming the neighborhood Environment Community leaders advocating for more access to healthy food and safe physical activity.
    13. 13. Community Vision Healthy food in stores and restaurants Access to safe parks and streets Gardens and green spaces
    14. 14. 2012 Community Actions Biking Day in the Southside Fiesta Walk and Food Demonstrations at Mexican Fiesta “Weight of the Nation” Movie Cycle Grocery Store Initiative
    15. 15. Healthy Grocery Store Initiative Background  Nutritional Environmental Assessment Study (NEMS) 2010  Price and Availability Study in March 2012 Main Results: 1) Great variety and price for fruits and vegetables 2) Many of the supermarkets most frequented by Latinos offer fewer healthy options and, with the exception of fruits and vegetables, the healthy items that are offered normally cost more.
    16. 16. Community Group wanted to…Increase availability of healthy food items in Pete‟s and El Rey grocery stores:  Whole grain cereals without High Fructose Corn Syrup  Quinoa, flaxseeds and sesame seeds  Dairy free of hormones  Cage-free eggs without antibiotics  Baked chips
    17. 17. Community & Regional Food Systems Project Improving food security in urban areas through community food system innovation Research, Outreach, Educati on, Advocacy, Community Engagement Partnerships with community organizations in seven cities
    18. 18. Project Partners
    19. 19. How the collaboration group decided to support the initiative Many meetings to determine shared values Commitment to Collection Impact: working together to bring different perspectives to the table Recognizing the contribution of each organization at the table Starting small Organizations in collaboration with the community
    20. 20. Communication with Stores Owners Ernesto PeteVillarreal Tsitiridis
    21. 21. Education and Messaging
    22. 22. Food DemonstrationsPete’s and El Rey
    23. 23. Marketing and EvaluationShelf talkers
    24. 24. Evaluation  Sales data collection  Surveys of shoppers on demonstration days  Evaluation from coalition perspective; community leaders; and businesses
    25. 25. Lessons Learned - Collaboration Collaboration – Collective Impact CRFS: what we learned about University involvement in Community Projects Work with an organizer, someone who is part of the community Let the community lead
    26. 26. Lessons Learned – Organization, Community & Individuals Challenges of working at the community level Challenges of working with other partner organizations, University & Extension  Negotiating different perspectives: the issue of HFCS, „natural‟, and other labels
    27. 27. Main Conclusions Dream big: be positive and change will come Have a clear vision – spend time talking about shared vision Changing people‟s behavior can happen Changing community food environment: include the entrepreneurs (store owners) and the effort will grow bigger Collaboration leads to a more comprehensive project with different perspectives The community voice is critical and should come first
    28. 28. Call to Action Address issues of access, health, and consumer awareness Community needs to be the starting point for action – of and by the community Leadership development and empowerment is important
    29. 29. Group Activity What ideas from this presentation will be helpful for the work that you do? Have you worked with projects similar to this that start with the perspective of community? Thinking from the perspective of food justice: what do we need to be aware of when working with people of different cultures, backgrounds, and from different socioeconomic groups?
    30. 30. Contact Us Tatiana Maida, 16th Street Health Clinic; Lelitza Garcia, United Community Center; Sharon Lezberg, Community & Regional Food Systems Project;
    31. 31. Web-site: saludables/Like us on Facebook: