SWCONF 2011 (David Christopher)

@DavidChrisSocial can do more than itsays on the tin…David Christopher Social Workplace Conference 2011 www.stopthinksocial.com

The legal stuff… @DavidChris “ The views I express at #SWCONF today are my own and don’t necessarily reflect those of Oracle ”

What I do… @DavidChris1) Social Networking & Business • Social Workplace Collaboration (SNBC) Consultant2) Executive Excellence • Networker, Blogger & Programme Content Creator3) Content Management • Event Speaker

What I don’t do… @DavidChris “ Oracle products do this, Oracle products do that… you should buy Oracle ! ”

What I want to accomplish today… @DavidChris • How to create The Social Workplace • How to deliver sustained culture change to being social • How to truly benefit from a socially connected company

@DavidChrisHow to createThe Social Workplace

1. Buy-in @DavidChris Find the hook…

1. Buy-in… (old example) @DavidChris “ It’s ok. Being Social in the Workplace can actually reduce your “ I’m getting 300 emails email by a min. of 50% ” a day….i need help! ” Social Leader The Big Boss

1. Buy-in…(new example) @DavidChris Video 1 Introduction Social Media in Business: It’s just a bunch of tools right?

2. Branding and Identity @DavidChris Define what you represent…

2. Branding and Identity… (example) @DavidChris

3. Ambition @DavidChris Be clear on your long term goals…

3. Ambition…(example) @DavidChris “ I want to work in a socially connected workplace where collaborative working across geographical locations, lines of business, and management chains is “ Aha! That’s the second nature, enabling innovative mission solutions to business challenges ” statement sorted! ” Social Leader employee

4. Values @DavidChris Identify your worth…

4. Values…(example) @DavidChris “ 4. Bridging the gap between “ 5. Overcoming traditional and change barriers of“ 3. Making skill social The Social sets and communications ” Workplace ” business expertise more accessible ” “ 6. Creating new“ 2. Solving business connections and issues and relationships of challenges though trust ” collaboration ”“ 1. Creating a collaborative “ 7. Be our own Social environment and Workplace reference culture ” ” 15

5. Infrastructure @DavidChris Build substance behind the words…

5. Infrastructure…(example) @DavidChris 1 Knowledge Areas Social Workplace 2 3 Initiatives Projects

6. Communications & Marketing @DavidChris Treat it like an external marketing campaign…

6. Comms & Marketing …(old example) @DavidChris

6. Comms & Marketing …(new example) @DavidChris Video 2 Introduction Socialnomics in the Enterprise

7. Evolve @DavidChris Be prepared to fail…

7. Evolve…(example) @DavidChris 2011 2010 al 2009 Be ing Soci Social Media in the in the W orkplace 2008 l Workplace Socia a Medi Web 2.0

Summary @DavidChris 7 steps to creating The Social Workplace 1) Buy in – Find the hook 2) Branding & Identity – Define what you represent 3) Ambition – Be clear on your long term goals 4) Values – Identify your worth 5) Infrastructure – Build substance behind the words 6) Communications & Marketing – Treat it like an external marketing campaign 7) Evolve – Be prepared to fail

Infrastructure – Initiatives @DavidChrisSocial Leadership Adoption Model (SLAM) programme I will I’ll do lead it What is it? it A FREE, 100% online initiative to evolve the working methods of business teams through a I’ll drive the combination of traditional and social change to means, realising The Power of being social Collaboration. What are the benefits? Increased productivity, improved communications and more team and cross-team collaboration. On completion, each champion will join an exclusive Social Leadership community. Could I…please?

Infrastructure – Initiatives @DavidChrisSocial Leadership Adoption Model (SLAM) programmePhase 1: Social Readiness Module 1 Module 2 Social Leader Module 3 Module 4 Module 5 100% Online | 70% Interaction

Infrastructure – Initiatives @DavidChrisSocial Leadership Adoption Model (SLAM) programmePhase 2: Social Maturity Working towards completing Stage 2 Social Leader (example of Joe Bloggs as Social Leader for Business Operations)

Infrastructure – Projects @DavidChris

@DavidChriswww.stopthinksocial.com

SWCONF 2011 (David Christopher)

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