SRCONF 2011 (Katie McNab & Dave Martin)

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Social Recruiting Conference 2011 - Presentation by Katie McNab, Talent Acquisition Manager (UK, Ireland & South Africa), PepsiCo
and Dave Martin, Managing Director, Allthetopbananas.com and MorecNews

Published in: Technology, Business
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SRCONF 2011 (Katie McNab & Dave Martin)

  1. 1. Hello. Ka(e  McNabTalent  Acquisi(on  Mgr  (UK,  Ireland  &  South  Africa) @RecruitGal    /    @PepsiCo_UKJobs Dave  Mar(n @TopBananas
  2. 2. What  smartphones  are in  the  audience?
  3. 3. How  many  applica(ons do  you  get  by  post?
  4. 4. 20  years  ago  did  youbelieve  the  posted  CVwould  be  replaced  byOnline  Applica(ons?
  5. 5. 1973:  First  Mobile Phone
  6. 6. 1992:  First  online  job  board 1993:  First  SMS 1998:  First  mobile  data1999:  Monster.com  Launches
  7. 7. 2002:  3G  goes  live  in  UK2008:  First  iPhone  3G  (apps)
  8. 8. Primary  web  access  will  be  mobile Online  =  Mobile
  9. 9. By  2013 What  are  youMobile doing  to  own your recruitmentInternet  Bigger space  on  mobilethan Internet?Desktop  Web
  10. 10. "Mobile  is  a  growing  communica(on  channelu(lized  by  billions  of  people.    As  a  top  employer,were  always  looking  for  ways  to  connect  withpoten(al  talent,  whether  it  is  via  provenchannels,  trending  channels,  or  an(cipatedchannels," Chris  Hoyt,  PepsiCo
  11. 11. The  brains  behind  the  opera(on… JOE  ZEFF Montclair,  NJ DAVE  MARTIN Peterborough,  England CHRIS  HOYT,  CHRIS RIEGEL,  and  KATIE  McNAB PepsiCo Dallas,  Chicago,  Reading And  some  other  folk…
  12. 12. iPad  v1.0
  13. 13. Droid  v1.0 iPhone  v1.0
  14. 14. “What  we  do  withmobile  is  a  lot  of  fun,but  it’s  not  a  hobby.” Chris  Hoyt,  PepsiCo

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