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Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
Social Recruiting at Deloitte NL
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Social Recruiting at Deloitte NL

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Social Recruiting at Deloitte, Social Recruiting Conference 2010

Social Recruiting at Deloitte, Social Recruiting Conference 2010

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  • 1. Social recruiting @
  • 2. “Tell me and I will forget.”
  • 3. “Show me and I may remember.”
  • 4. “Involve me and I will understand.” Confucius
  • 5. © 2010 Deloitte Touche Tohmatsu
  • 6. © 2010 Deloitte Touche Tohmatsu
  • 7. Online Employer Marketing team• Online marketing for requisitions & student events• Supporting the Dutch recruitment team• Content management• Stimulating online interaction• Web care• Google analytics
  • 8. Deloitte, The Netherlands• The Netherlands : ± 4,600 employees• Hiring Target : 1,000 (2010/2011)• Only 10% of the workforce in The Netherlands is actively searching for new job. © 2010 Deloitte Touche Tohmatsu
  • 9. © 2010 Deloitte Touche Tohmatsu
  • 10. Organisations shoud use social media because...it’s the number 1 online activity, beating porn and email © 2010 Deloitte Touche Tohmatsu
  • 11. Organisations shoud use social media because...2/3 of global internet population visits social networks © 2010 Deloitte Touche Tohmatsu
  • 12. Organisations shoud use social media because... time spent on social networks is growing at 3X the overallinternet rate, accounting for 10% of all internet time © 2010 Deloitte Touche Tohmatsu
  • 13. Organisations shoud use social media because... online (+ social media), has become the most influentialsource in helping consumers make purchasing decisions © 2010 Deloitte Touche Tohmatsu
  • 14. Organisations shoud use social media because...millions of people create content for the social web © 2010 Deloitte Touche Tohmatsu
  • 15. Organisations shoud use social media because...the next 3 billion consumers will access the internet froma mobile device © 2010 Deloitte Touche Tohmatsu
  • 16. Organisations shoud use social media because...Facebook is now the operating system of the social web © 2010 Deloitte Touche Tohmatsu
  • 17. Organisations shoud use social media because...Twitter believes it will have 1 billion users by 2012 © 2010 Deloitte Touche Tohmatsu
  • 18. Organisations shoud use social media because...one way marketing has had its day © 2010 Deloitte Touche Tohmatsu
  • 19. People are already talking about your brand experienceanyway… © 2010 Deloitte Touche Tohmatsu Source: metroactive.com
  • 20. Internet boosts conversations about your brand © 2010 Deloitte Touche Tohmatsu
  • 21. A happy customer tells 3 friendsA frustrated customer tells Google… © 2010 Deloitte Touche Tohmatsu
  • 22. Accept the fact you don’t control anything anymore. © 2010 Deloitte Touche Tohmatsu
  • 23. Actually... You never did... © 2010 Deloitte Touche Tohmatsu
  • 24. Social Media empowered word-of-mouth © 2010 Deloitte Touche Tohmatsu
  • 25. © 2010 Deloitte Touche Tohmatsu
  • 26. © 2010 Deloitte Touche Tohmatsu
  • 27. © 2010 Deloitte Touche Tohmatsu
  • 28. © 2010 Deloitte Touche Tohmatsu
  • 29. © 2010 Deloitte Touche Tohmatsu
  • 30. © 2010 Deloitte Touche Tohmatsu
  • 31. © 2010 Deloitte Touche Tohmatsu
  • 32. © 2010 Deloitte Touche Tohmatsu
  • 33. © 2010 Deloitte Touche Tohmatsu
  • 34. © 2010 Deloitte Touche Tohmatsu
  • 35. < Hier komt de footer. Pas aan in de masterslide > © 2010 Deloitte Touche Tohmatsu
  • 36. © 2010 Deloitte Touche Tohmatsu
  • 37. GEO i ndexe d requ isition s © 2010 Deloitte Touche Tohmatsu
  • 38. User Generated Content © 2010 Deloitte Touche Tohmatsu
  • 39. © 2010 Deloitte Touche Tohmatsu
  • 40. Photo Contest : Support our new Employer Branding CampaignTarget group : StudentsContest promoted via social media only © 2009 Deloitte Touche Tohmatsu
  • 41. Photo Contest: Support our new Employer Branding Campaign The rules: - Photo with theme “Spot the green dot” - Upload via Mobypicture.com - Use #begineersthier41 - Winner needs 1,000 views or more & shows creativity© 2009 Deloitte Touche Tohmatsu
  • 42. Photo Contest: Support our new Employer Branding CampaignThe results:- 55 photos were uploaded to Mobypicture- 15,500 photo views in 5 weeks © 2009 Deloitte Touche Tohmatsu
  • 43. is: T jeng TuAn d the winner © 2010 Deloitte Touche Tohmatsu
  • 44. Yeah, yeah, yeah…All nice and stuff, but the 2 biggest questions remain:Does Social Media work?What is your Return On Inspiration? © 2010 Deloitte Touche Tohmatsu
  • 45. 46 © 2010 Deloitte Touche Tohmatsu
  • 46. 47 © 2010 Deloitte Touche Tohmatsu
  • 47. 48 © 2010 Deloitte Touche Tohmatsu
  • 48. 49 © 2010 Deloitte Touche Tohmatsu
  • 49. © 2010 Deloitte Touche Tohmatsu
  • 50. © 2010 Deloitte Touche Tohmatsu
  • 51. © 2010 Deloitte Touche Tohmatsu
  • 52. That is234% more trafficcoming from Social Media than from Job Boards! © 2010 Deloitte Touche Tohmatsu
  • 53. © 2010 Deloitte Touche Tohmatsu
  • 54. © 2010 Deloitte Touche Tohmatsu
  • 55. © 2010 Deloitte Touche Tohmatsu
  • 56. © 2010 Deloitte Touche Tohmatsu
  • 57. © 2010 Deloitte Touche Tohmatsu
  • 58. © 2010 Deloitte Touche Tohmatsu
  • 59. © 2010 Deloitte Touche Tohmatsu
  • 60. © 2010 Deloitte Touche Tohmatsu
  • 61. © 2010 Deloitte Touche Tohmatsu
  • 62. © 2010 Deloitte Touche Tohmatsu
  • 63. © 2010 Deloitte Touche Tohmatsu
  • 64. © 2010 Deloitte Touche Tohmatsu
  • 65. © 2010 Deloitte Touche Tohmatsu
  • 66. © 2010 Deloitte Touche Tohmatsu
  • 67. © 2010 Deloitte Touche Tohmatsu
  • 68. © 2010 Deloitte Touche Tohmatsu
  • 69. New hires directlyfrom Social MediaNov 2009 - Nov 2010Hyves 1Facebook 0Twitter 3LinkedIn 18Blogs 0Total 22 © 2010 Deloitte Touche Tohmatsu
  • 70. e s ffic sourcTra
  • 71. ce s nt Sour caAppli
  • 72. ce s ire Sour HN ew
  • 73. © 2010 Deloitte Touche Tohmatsu
  • 74. 75 © 2010 Deloitte Touche Tohmatsu
  • 75. 76 © 2010 Deloitte Touche Tohmatsu
  • 76. Moving your organization into adopting Social Media…77 © 2010 Deloitte Touche Tohmatsu
  • 77. 78 © 2010 Deloitte Touche Tohmatsu
  • 78. You probably will run into a wall of resistance79 © 2010 Deloitte Touche Tohmatsu
  • 79. “People will start talking about us” “No influence on what our own employees are saying about us” “It is just another hype” “It will lead to inproductivity” “It’s compromising our privacy”80 © 2010 Deloitte Touche Tohmatsu
  • 80. fear of the unknown81 © 2010 Deloitte Touche Tohmatsu
  • 81. © 2010 Deloitte Touche Tohmatsu
  • 82. bit.ly/contactlennart83 © 2010 Deloitte Touche Tohmatsu

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