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Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
Social Media Recruiting & Professional  Networking
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Social Media Recruiting & Professional Networking

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Social Media Recruiting & Professional Networking by Colin Frankland, Viadeo at the Social Recruiting Conference 2011 in Paris

Social Media Recruiting & Professional Networking by Colin Frankland, Viadeo at the Social Recruiting Conference 2011 in Paris

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  • The Dark Ages
  • The Desktop PC Era
  • The Data Mining Era
  • The Internet Era
  • The Social Media Era – The ME Brand
  • Cutting through digital noise – survey showed that of the companies using social media 18% cited that the volume of candidates was a problem. Although 46% indicated they had no problems with using social media for recruitment.
  • Image of iPhone with CV, qualifications/certificates, recommendations, presentations delivered etc.Digital enabling skilled labourers to find work and advertising their servicesUniversal passport – death of the CV?
  • Transcript

    • 1. Social Media Recruiting & Professional Networking The past, the present and the future Colin Frankland www.viadeo.com/en/profile/colinfrankland @colinfrankland #SRCONF #viadeo
    • 2. #SRCONF #viadeo+800 million +100 million +40 million+135 million +40 million +14 million
    • 3. #SRCONF #viadeoWhen does your company plan toincorporate social media into the recruitmentprocess? Dont plan to use it 21% In 1 year 17% In 6 month 10% In 1 month 3% 50%Already using social media for recruitment
    • 4. #SRCONF #viadeoSuccessful recruitmenthasn’t changed.
    • 5. #SRCONF #viadeoCandidate - Opportunities Profile development Network growth Direct dialogue Real experiences Community support No boundaries
    • 6. #SRCONF #viadeoCandidates - Challenges Differentiation Lack of presence Choice Digital footprint maintenance Privacy
    • 7. #SRCONF #viadeoRecruiters - Opportunities Network growth Informed conversation Responsive audience Relevant candidates Cost efficiency
    • 8. #SRCONF #viadeoRecruiters - Challenges Candidate exclusivity Differentiate Demonstrable value True engagement
    • 9. #SRCONF #viadeoCompanies - Opportunities Cost efficiency Budget re-focus Relationships Employer brand Dialogue
    • 10. #SRCONF #viadeoCompanies - Challenges Requirement for new skills Time, resource and cost Cutting through digital noise Risk and control Policy and discrimination (lack of legislation) Appropriate use and collection of data
    • 11. Viadeo – a global network
    • 12. #SRCONF #viadeo 40 million members worldwide30 thousand new members join each day• 1,000,000 new • 165,000 active members/month discussion forums• 150,000 • 80,000 forum connections/day members per month• 1,250 events/week • 18,000 articles shared/day
    • 13. #SRCONF #viadeoSurvey of HR professionals in France Industry342 Financial Services 5.1%Directors or Managers 7.9% Distribution Professional Services 11.4% Information Publishing 13.3% Manufacturing 15.8%
    • 14. #SRCONF #viadeoSurvey of HR professionals in FranceYears of experience Company size (employees) 13% +1000 100 or less 20% 250-1000 100-250 67% 14% 35% 23% 27% More than 5 years 2-5 years Less than 2 years
    • 15. #SRCONF #viadeoRecruitment activity Internal mobility can fill roles Redefine business strategy or skills required No current need for recruitment Budget restrictions 33% 41% Difficulty in sourcing skill sets 8.10% 26% 10.60% 50.60% 11.30% Actively recruiting Recruiting in 6-12 months Future recruitment 19.40%
    • 16. #SRCONF #viadeoWhen does your company plan toincorporate social media into the recruitmentprocess? Dont plan to use it 21% In 1 year 17% In 6 month 10% In 1 month 3% 50%Already using social media for recruitment
    • 17. #SRCONF #viadeo Regular use of recruitment methods Public and Commercial Job boards 88%Online Professional Social Networks 64% Internal mobility programs 61% Company career portal 54% Personal peer network 51% Employee referral scheme 50% Ex-employee networks or alumni 36% Job fairs 32% Executive search 28% Online Personal Social Networks 26% Trade press and newspapers 12%
    • 18. #SRCONF #viadeoEffectiveness & ROI PSNs PSNs Peer network Peer network Corporate career Internal mobility portal Job boards Employee referral Exec search Internal mobility Effective Value for money
    • 19. #SRCONF #viadeoHow Social Media is supporting recruitment Search for new candidates 84% Keeping in contact with candidates 49% Advertising specific jobs 44% Advertising to build company profile 40% Building Talent Pools 39% Building employer brand 29% Graduate recruitment 25%Providing an online application process for selection 11%
    • 20. #SRCONF #viadeo Budget allocation Employee ReferralPSNs Increased budget Press Corporate Career portals Exec Search Decreased budget Job fairs
    • 21. #SRCONF #viadeoKey findings in France Professional not Personal Opportunity for employer brand Need for improved targeting
    • 22. #SRCONF #viadeoSuccessful recruitmenthasn’t changed
    • 23. #SRCONF #viadeoSocial Recruiting “The most common definition used forsocial recruiting is that it is the process of sourcing or recruiting candidates through the use of social platforms as promotional and/or advertising channels by employers and recruiters.”Wikipedia
    • 24. #SRCONF #viadeoRecruitment 3.0 – what?!“Recruitment 3.0 is about building engagedcommunities, telling astory, listening, discussing and fostering anemotional attachment with new talent.”Matthew Jeffery
    • 25. #SRCONF #viadeoIt’s all about the candidate… Death of the CV Death of job advert Permission Transparency Personal brand management
    • 26. #SRCONF #viadeo…and the recruiter and employer Strategy/plan Marketing Measure Employer brand versus product/service brand Transparency Candidate experience Relationships
    • 27. #SRCONF #viadeoThe future is bright, thefuture is…
    • 28. #SRCONF #viadeo...Social22%Increase in visitors to social networksbetween June 2010 and June 2011.38.1%Contribution of Europeans to global socialnetworking minutes.[Source: comScore, September 2011]
    • 29. #SRCONF #viadeo…and MobileMobile forecast to overtake desktop in termsof global users in 2014.[Source: comScore, February 2011]
    • 30. #SRCONF #viadeoMobile and your digital identity
    • 31. #SRCONF #viadeoSuccessful recruitmenthasn’t changed.The social element ofrecruitment is evolving.
    • 32. #SRCONF #viadeoJoin the discussion Forumwww.viadeo.com/viadeo-business-solutions Readingbusiness.viadeo.com/whitepapers Viadeo Business Solutionsbusiness.viadeo.com

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