FRANCK LA PINTA SOCIAL NETWORKS TO IMPROVEEMPLOYER BRAND AND SOURCING  SOCIAL RECRUITING CONFERENCE OF LONDON             ...
1_a new paradigmSOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON   | P.2
A NEW CONTEXT                                             IMAGE OF  EXTERNAL                                              ...
CANDIDATE NEW EXPECTATIONS                        Job characteristics                        Variety of tasks             ...
A NEW CHALLENGE          Postures                                                           Means         Be transparent  ...
A NEW MODELSOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON   | P.6
THE CANDIDATE EXPERIENCE                                                         Société Générale web                     ...
2_our approachSOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON   | P.8
PERMANENT MEASUREMENT           Daily watch                Annual qualitative reviews• Twitter, Google Alerts             ...
CAPITALIZE ON 2 RULES         Rule #1                                                           Rule #2      Online presen...
4 THINGS TO THINK ABOUT 1_Choose a topic and a target 2_Define a content positioning 3_Build an ecosystem around the to...
3 LEVELS OF INVOLVEMENT3                   collaboration2                    attachment1                          truth   ...
3_few examplesSOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON   | P.13
HR 2.0 GLOBAL ECO SYSTEM                       YouTube                                     Flickr                         ...
OUR HR PORTFOLIO                                                                  IMAGE                                   ...
CANDIDATES ADVICES ECO SYSTEMObjectives :To help job seekers to become more efficientProvide an added valueTargets :Stu...
PART TIME TRAINING ECO SYSTEMObjectives :Be seen as an attractive employerBe identified as an added value actorReach our o...
CITIZEN ACT ECO SYSTEMObjectives :Give students an opportunity to work on aproject with SG to improve their skillsAssoci...
DISABILITY ECO SYSTEMObjectives :Be identified as a legitimate actorPresent SG actionsAggregate a community for collective...
CONCLUSIONWe have the choice…The main risk is…We can not have success…Social networks change too many things…             ...
Q&A                                                 Thank youwww.twitter.com/careerssocgen                                ...
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SRCONF 2011 (Franck LaPinta)

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Social Recruiting Conference 2011 - Presentation by Franck La Pinta, Employer Marketing Manager, Societe Generale Group

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SRCONF 2011 (Franck LaPinta)

  1. 1. FRANCK LA PINTA SOCIAL NETWORKS TO IMPROVEEMPLOYER BRAND AND SOURCING SOCIAL RECRUITING CONFERENCE OF LONDON 30TH JUNE 2011
  2. 2. 1_a new paradigmSOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.2
  3. 3. A NEW CONTEXT IMAGE OF EXTERNAL BANKINGENVIRONMENT SECTORRELATIONSHIP USES OF WITH THE WEB COMPANIES SOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.3
  4. 4. CANDIDATE NEW EXPECTATIONS Job characteristics Variety of tasks Challenging work Opportunities for relocation abroad Remuneration and career Opportunities for rapid promotion Opportunities for high future earnings Good reference for future career People and culture Comfortable physical work environment Creative and dynamic environment Work / life balanceSOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.4
  5. 5. A NEW CHALLENGE Postures Means Be transparent Let go the informationAccept a relationship of equals Initiate the dialog 2004 2005 2006 2007 2008 2009 2010 Listen to them Adapt the speech to the targetParticipate in their eco system Go and meet the candidates 12 11 15 15 17 Evidence instead of promise Explain rather than seduce 21 24 Proximity and modesty Use the same tools SOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.5
  6. 6. A NEW MODELSOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.6
  7. 7. THE CANDIDATE EXPERIENCE Société Générale web THE BRAND sites THE REPUTATION Other web sitesSOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.7
  8. 8. 2_our approachSOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.8
  9. 9. PERMANENT MEASUREMENT Daily watch Annual qualitative reviews• Twitter, Google Alerts Ideal Employer Universum Survey• Watch dashboard, Netvibes portal• Focus Groups, panels• On line pools | P.9
  10. 10. CAPITALIZE ON 2 RULES Rule #1 Rule #2 Online presence We don’t decide the topic, is an part of our offer the time and therefore and the place a criteria of choice of the discussionsBuild our own platforms to Invest in existing platforms drive our presence to improve visibility SOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.10
  11. 11. 4 THINGS TO THINK ABOUT 1_Choose a topic and a target 2_Define a content positioning 3_Build an ecosystem around the topic 4_Aggregate a community SOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.11
  12. 12. 3 LEVELS OF INVOLVEMENT3 collaboration2 attachment1 truth SOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.12
  13. 13. 3_few examplesSOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.13
  14. 14. HR 2.0 GLOBAL ECO SYSTEM YouTube Flickr Professional social networks Facebook Twitter Careers Website Mobile web site Disability Blog9 channels Web TV SOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.14
  15. 15. OUR HR PORTFOLIO IMAGE OBJECTIVESVOLUME OFCONTACTS VOLUME INTENSITY ONE WAY AND « COLD » RECRUITMENT « HOT » INFORMATION INFORMATION OBJECTIVES AND EXCHANGE SOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.15
  16. 16. CANDIDATES ADVICES ECO SYSTEMObjectives :To help job seekers to become more efficientProvide an added valueTargets :Students and recent graduatesDevices:Coaching room in Careers web siteWeb TV : expert advice videoTwitter : HR and financial information, advice,job positionsFacebook : advice, answer to candidatesquestionsPartnership with a supplier to producepedagogical programs about financial concepts SOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.16
  17. 17. PART TIME TRAINING ECO SYSTEMObjectives :Be seen as an attractive employerBe identified as an added value actorReach our objectives of recruitmentTargets :18-24 years part time training studentsDevices:•Careers web site contents•Facebook for Q&A on the wall•Job positions inside Facebook•Pro social networks with messages in theHUB SOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.17
  18. 18. CITIZEN ACT ECO SYSTEMObjectives :Give students an opportunity to work on aproject with SG to improve their skillsAssociate SG and the CSR topic infinancial sectorTargets :Business and engineering school studentsin 30 countries + CSR ExpertsDevices:Platform Wikiblog to provide projectsFacebook to reach participants friendsand gamersLinkedIn to reach CSR expertsTwitter to provide trafficYoutube for main events SOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.18
  19. 19. DISABILITY ECO SYSTEMObjectives :Be identified as a legitimate actorPresent SG actionsAggregate a community for collective exchangeTargets :Disabled job seekersDisability experts and bloggersSG employeesDevices:Blog to encourage commentsTwitter to provide traffic to blog and to reach expertsFacebook for advice to young candidatesFlickR to share pictures SOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.19
  20. 20. CONCLUSIONWe have the choice…The main risk is…We can not have success…Social networks change too many things… SOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.20
  21. 21. Q&A Thank youwww.twitter.com/careerssocgen linkedin.com/in/francklapinta/frwww.careers.socgen.com delicious.com/francklapintawww.careers.socgen.tv www.francklapinta.comwww.tousuniques.fr twitter.com/flapinta SOCIAL RECRUITING CONFERENCE - 30TH JUNE 2011 - LONDON | P.21
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