Verkkokauppa vuonna 2014?

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Verkkokauppa on tällä hetkellä kuuma puheenaihe. Mitä tapahtuu suomalaiselle kaupalle, kun kuluttajien ostokäyttäytyminen muuttuu ja verkko-ostojen osuus kasvaa kiihtyvällä tahdilla? Kuinka …

Verkkokauppa on tällä hetkellä kuuma puheenaihe. Mitä tapahtuu suomalaiselle kaupalle, kun kuluttajien ostokäyttäytyminen muuttuu ja verkko-ostojen osuus kasvaa kiihtyvällä tahdilla? Kuinka käyttäjälle rakennetaan ylivertainen palvelukokemus? Mitä verkkokaupan murros tarkoittaa yritykselle, joka ei myy mitään verkossa?

Jani Kekkonen, Creuna, 2014

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  • 1. Creuna A leading agency for a connected world Jani Kekkonen CEO, Creuna Finland
  • 2. What we do business +design +technology © Creuna For Example … e-commerce company sites information sites & portals brand sites intranet customer experience design service design branding and advertising content management online marketing campaigns mobile social media seo/sem analytics & insights content production …
  • 3. Where we are Helsinki Oslo Stockholm Stavanger Gothenburg Aarhus Helsingborg Copenhagen © Creuna
  • 4. Arla We bring Arla closer to their consumers, and help them to cultivate the digital land. © Creuna
  • 5. Rottefella Brand strategy, new identity and tons of stuff to tell the world that we’re here to stay © Creuna
  • 6. City of Stockholm We’re helping residents to take part in the city’s many offers, services, events and continued development via world-class digital solutions. © Creuna
  • 7. Nordea © Creuna
  • 8. Metro The Copenhagen Metro takes about 150,000 people to work, shopping and to the airport every day, with minimal delays. We make sure that their digital services and solutions run just as efficiently. © Creuna
  • 9. Creuna - A leading agency for a connected world eCommerce in2014
  • 10. “pile it high and sell it cheap” - Jack Cohen, Founder of Tesco © Creuna
  • 11. © Creuna
  • 12. 7 out of 10 eCommerce © Creuna follow Amazon strategy 1)  Supreme selection 2)  Lower price source http://www.vibrantmedia.co.uk/
  • 13. Local challenges Foreign competition +prices & vat +itella +returned goods © Creuna
  • 14. don’t think digital is like it’s 1999 © Creuna Original image: http://www.flickr.com/photos/28567825@N03/3496269460 Original catchphrase by the brilliant Karen McGrane
  • 15. 5% © Creuna
  • 16. 10% © Creuna
  • 17. personalization efficiency user expectations service © Creuna respect
  • 18. Success factors 1  Forget channels 2  Create personalized offerings 3  Take advantage of social selling © Creuna
  • 19. Bye bye, channel silos
  • 20. © Creuna
  • 21. © Creuna
  • 22. © Creuna
  • 23. © Creuna
  • 24. #6 Personalization
  • 25. © Creuna
  • 26. © Creuna
  • 27. © Creuna
  • 28. © Creuna
  • 29. Personalization criteria •  Entry information •  Channel, device, search, location… •  Current behavior •  Past behavior (CRM) © Creuna
  • 30. #8 Social & social selling
  • 31. © Creuna
  • 32. © Creuna
  • 33. thanks! Jani Kekkonen CEO, Creuna Finland creuna_FI www.creuna.fi Jani.kekkonen@creuna.fi CreunaFinland