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Tænk mobilt fra starten
 

Tænk mobilt fra starten

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De færreste tænker i dag mobilt fra starten, når de planlægger deres onlineaktiviteter eller bygger nye digitale services. Her kan du se video fra vores morgenbriefing Tænk mobilt fra starten. ...

De færreste tænker i dag mobilt fra starten, når de planlægger deres onlineaktiviteter eller bygger nye digitale services. Her kan du se video fra vores morgenbriefing Tænk mobilt fra starten. Hør, hvorfor det er vigtigt, og hvordan du bedst betjener mobile brugere. Hør også, hvordan du får de mobile aktiviteter til at hænge naturligt sammen med andre digitale kanaler, og hvordan du optimerer samspillet mellem dem. Vi giver dig indsigt i, hvad de dygtigste har gjort, og så får du samtidig vores bedste råd til, hvordan du får succes.

Præsenteret af Simon Kibsgård, Chefkonsulent, Digital forretningsudvikling

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    Tænk mobilt fra starten Tænk mobilt fra starten Presentation Transcript

    • #morgenbriefing Morgenbriefing 15. November 2011 Thinking Mobile First Simon Kibsgård, Mobile Concept Manager
    • #morgenbriefing Agenda       A bit about me and you Creuna’s raison d'être in mobile business If not Mobile First, what are they doing? Mobile first by strategy and integrated channels Prospering with increasing customer engagement How to begin © Creuna
    • #morgenbriefing About me and you  Simon Kibsgård, Mobile Concept Manager   Mobile consulting, expertise and solutions You  marketers, webmasters, project managers, product managers, business developers, web creatives © Creuna 3
    • #morgenbriefing About me and you  Share your greatest mobile marketing challenge for 2012 Soon it’s time for New Year’s Resolutions Write it down or put it out there! #morgenbriefing © Creuna 4
    • #morgenbriefing Creuna’s raison d'être in mobile business © Creuna 5
    • #morgenbriefing If not Mobile First, what are we doing?  Building solitary islands, rafts, satellites…And other things not connected.  Creating inside out solutions because of stakeholder pressure  Who will be responsible for the whole of your digital presence? © Creuna 6
    • #morgenbriefing What if you don’t care to much for mobile? http://www.youtube.com/v/aXV-yaFmQNk © Creuna 7
    • #morgenbriefing Missing the opportunity to refocus © Creuna 8
    • #morgenbriefing Missing the opportunity to refocus © Creuna 9
    • #morgenbriefing © Creuna 10
    • #morgenbriefing Missing the opportunity to design for devices © Creuna 11
    • Missing out on the technology advances #morgenbriefing © Creuna 12
    • Missing the opportunities of segmenting #morgenbriefing © Creuna 13
    • #morgenbriefing Missing media integration © Creuna 14
    • #morgenbriefing Missing data to know if it actually went that well       Increased engagement with exisiting customers New customer reach Increased revenue New revenue Defaults … © Creuna 15
    • #morgenbriefing Simply missing the point! © Creuna 16
    • #morgenbriefing Mobile first by strategy and integrated channels 17
    • #morgenbriefing Strategies can be quite simple  ”our strategy is to expand perceived value of and demand for our products through well thought digital solutions for any natural customer touch points. Always available to our customers through their preferred media”  ”Our strategy is to become indispensable to our most loyal clients. By serving best in class loyalty products, customer engagement will increase securing long term revenue. We intend to outrun competition by staying ahead” © Creuna
    • #morgenbriefing Customer Experience Management in integrated channels 19
    • #morgenbriefing Search Research Get help Share Use Fan Discover Personalize Compare Trust Brand Engagement Advocate Purchase Web Website Mobile Store Decide Call center Social Direct Marketing Partnerships Product © Creuna
    • #morgenbriefing Prospering with increasing customer engagement 21
    • #morgenbriefing Increasing engagement on a longer term © Creuna 22
    • #morgenbriefing Increasing engagement on a longer term Web Website Mobile Store Call center Social Direct Marketing Partnerships Product © Creuna 23
    • #morgenbriefing Where to begin 24
    • #morgenbriefing Where to begin      Get research done: Identify your touch points for each individual target target groups Fascilitate a creative space: Identify room for extending engagement within existing touch points or creating new ones. Gain strategy ownership: Phrase your strategy and “sell it” to your organization Determine business cases: Even for the most short sighted roadmap, you need to compute ROIs Implement you strategy mobile first © Creuna 25
    • #morgenbriefing © Creuna 26
    • #morgenbriefing Take Aways  Mobile holds the promise for real ROI through new and improved revenue streams. Target first movers first.  A test can be inexpensive to implement but may serve you bad. Base your test on research to get it right(er)  It’s all about loops: Customer Journeys, Testing, Improving  You must rely on a business case © Creuna 27