Keywords and Trends
Resource: Google Keyword Planner, Google Trends
Suggests phrases 100+ 10
Specific numbers Relative Trending
Geography Filter by location Map view
On-Page SEO: 4 Parts
1. Once at the beginning of the title <title>
2. Once in the first header <h1>
3. Four to six times in the body of the page
4. Links to the page from other pages on your
site. Use the keyphrase in the links.
Indicate the relevance!
Inbound Links, Backlinks
A link from any website to your site.
Link Popularity, Domain Authority,
A measurement of credibility of a website, based on
the number and credibility of sites that link to it.
The act of improving the link popularity of a website
to improve search engine rankings.
Do this tomorrow…
1. Find a relevant topic
2. Research keyphrases, pick a phrase that
aligns with the topic
3. Write 500 words, use on-page SEO
4. Share it through social media
5. Send it as a newsletter
…then watch your Analytics jump!