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Ethics
Sydney Carlson, Austin Slade,
 Melanie Miles, Porter Ellett
Media Effects & Media Theory
●   Magic Bullet/Hypodermic Needle Theory
 
●   Limited Effects Theory
 
●   Two-Step Flow Theory
 
●   Spiral of Silence Theory
 
●   Agenda Setting Theory
 
●   Third-Person Effect Theory
Anonymous Declares War?
 
Agenda Setting According to Cohen
"The mass media may not be successful much
of the time in telling people what to think,
but they are stunningly successful in telling
their audience what to think about."
 
   -Bernard Cohen
Agenda Setting & Spiral of Silence
● Princess Diana, OJ Simpson
  Michael Jackson Trials
 
● Voice for the voiceless
 
● Nixon: Silent Majority?
Approaches to Objectivity
 
Detachment - from stories and people in stories
 
Fairness & Balance
 
Absence of Interpretation
 
Scientific Method - content analysis, sample surveys
 
Stenography - recording what is said & repeating it back
 
Ethics & Journalists
Journalists worry about being fair and harming innocents
 
Jan Wong - "Get Under the Desk" in The Globe and Mail

 
Ethical journalism
Society of Professional Journalists
        & Their Code of Ethics
Members share a dedication to ethical behavior
 
Should be honest, fair and courageous
 
Treat sources, subjects and colleagues with respect
 
Free of obligation to any interest other than public's right to know
 
Accountable to audience
 
Credibility: Ethics in Story Finding
Journalists are faced with moral and ethical
questions when searching for stories
 
1. "Under-cover" role acceptable?
2. Always identify as journalist?
 
What counts as "crossing the line" in order to
get a news story?
For Example, CNN.
CNN: setting out "stake-out camera" at the
Whitney Houston funeral.
 
Is this ethical?
 
View individuals' responses on Twitter.
 
 
Ethical journalism
Journalist's ethical challenge
● The Most difficult ethical challenge faced
  by Journalists:
 
  >>Get the Facts Right.
  >>Tell the Story Fairly.
Ethics + Politics = ???
● "You cannot legislate a journalist's political
  beliefs."
 
  >>Keep their views to themselves.
  >>Remain impartial.
Ethical journalism
For Example, FOX news
● FOX news' aggressive investigation into
  ACORN scandal and Pay Czars.
 
● 2009: Obama discredits FOX news as a
  "news source" and attempts to ban them
  from the White House Pool.
 
● Isn't investigation and fact-checking a
  central role for journalists?
Newsroom Diversity
•The power of appeal:
 
Ethical journalism
Leaders in Diversity
•Arlene Notoro Morgan
•Peter Bhatia
•Joe Hight: “Gosh, I wish journalists would
realize the First Amendment provides
journalists with many rights, but it does not
give us the right to trample on the lives of
innocent people.”
 
Business and Journalism
•A power struggle:
 
Thanks For Listening

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Ethical journalism

  • 1. Ethics Sydney Carlson, Austin Slade, Melanie Miles, Porter Ellett
  • 2. Media Effects & Media Theory ● Magic Bullet/Hypodermic Needle Theory   ● Limited Effects Theory   ● Two-Step Flow Theory   ● Spiral of Silence Theory   ● Agenda Setting Theory   ● Third-Person Effect Theory
  • 4.   Agenda Setting According to Cohen "The mass media may not be successful much of the time in telling people what to think, but they are stunningly successful in telling their audience what to think about."   -Bernard Cohen
  • 5. Agenda Setting & Spiral of Silence ● Princess Diana, OJ Simpson Michael Jackson Trials   ● Voice for the voiceless   ● Nixon: Silent Majority?
  • 6. Approaches to Objectivity   Detachment - from stories and people in stories   Fairness & Balance   Absence of Interpretation   Scientific Method - content analysis, sample surveys   Stenography - recording what is said & repeating it back  
  • 7. Ethics & Journalists Journalists worry about being fair and harming innocents   Jan Wong - "Get Under the Desk" in The Globe and Mail  
  • 9. Society of Professional Journalists & Their Code of Ethics Members share a dedication to ethical behavior   Should be honest, fair and courageous   Treat sources, subjects and colleagues with respect   Free of obligation to any interest other than public's right to know   Accountable to audience  
  • 10. Credibility: Ethics in Story Finding Journalists are faced with moral and ethical questions when searching for stories   1. "Under-cover" role acceptable? 2. Always identify as journalist?   What counts as "crossing the line" in order to get a news story?
  • 11. For Example, CNN. CNN: setting out "stake-out camera" at the Whitney Houston funeral.   Is this ethical?   View individuals' responses on Twitter.    
  • 13. Journalist's ethical challenge ● The Most difficult ethical challenge faced by Journalists:   >>Get the Facts Right. >>Tell the Story Fairly.
  • 14. Ethics + Politics = ??? ● "You cannot legislate a journalist's political beliefs."   >>Keep their views to themselves. >>Remain impartial.
  • 16. For Example, FOX news ● FOX news' aggressive investigation into ACORN scandal and Pay Czars.   ● 2009: Obama discredits FOX news as a "news source" and attempts to ban them from the White House Pool.   ● Isn't investigation and fact-checking a central role for journalists?
  • 19. Leaders in Diversity •Arlene Notoro Morgan •Peter Bhatia •Joe Hight: “Gosh, I wish journalists would realize the First Amendment provides journalists with many rights, but it does not give us the right to trample on the lives of innocent people.”  
  • 20. Business and Journalism •A power struggle: