SharePoint and Microsoft Commerce Server Integrated - Better Together

SharePoint Commerce Services: Microsoft SharePoint Server and Commerce Server - Better Together!February 22, 2011Jesus J Salazar, Joshua Grear, Vince Allison, Lane SheltonTwitter: @CrederaBlog: http://blogs.credera.com/
Copyright © 2011 Credera. All Rights Reserved.

Bios
Jesus J Salazar is a Senior Manager with Credera. He has over 10 years of experience in delivering enterprise IT solutions for medium and large companies throughout the U.S. He is a member of the SharePoint Development Advisory Council and has presented on SharePoint at numerous conferences. Jesus current leads Credera’s Denver practice in providing technology consulting services.
Joshua Grear is an Architect with Credera’s Dallas Office. He has over 11 years of experience in delivering IT solutions to companies throughout the U.S. He is a Microsoft Virtual Technical Specialist for Commerce Server and has been a part of numerous eCommerce implementations. Joshua is currently working on integrating Commerce Server with various back-end systems.
Vince Allison is a Strategic Microsoft Specialist with Softmart. He has over 10 years of Microsoft licensing experience and holds over 300 certifications including: Designing and Providing Microsoft Volume Licensing Solutions to Large Organizations; Designing and Providing Microsoft Volume Licensing Solutions to Small and Medium Organizations; Designing, Assessing, and Optimizing Software Asset Management.
Lane Shelton is an EVP with Softmart and has spent the last two years helping customers from small to large businesses evaluate their Microsoft software investments. He and his team of specialists have developed an objective, fact-based analysis methodology that is now widely-used around the U.S.

Agenda
Welcome & Introductions
Current eCommerce Landscape
Commerce Server 2009
SharePoint 2010
SharePoint Commerce Services – Better Together
Demonstration
Licensing: What You Will Need to Consider
Q&A
Next Steps

Current eCommerce Landscape
Why this Topic?
We are seeing a STRONG resurgence in eCommerce
The ability to sell online has become increasingly critical for businesses
In 2009, Forrester found that 42% of all retail sales were influenced by or executed online
In 2014, that figure is likely to jump 53%
Exponential growth of mobile technologies, social networking, and niche smart devices
What is important in this new market?
Consistency of Branding across multiple channels
M-Commerce is king
Dynamic and viral campaigns are critical…creating buzz
Integration of “Social” data

Commerce Server 2009
What is Commerce Server?
.NET based eCommerce platform
Provides a complete, working eCommerce Solution OOB
Catalog, Orders, Profiles (Customers, Addresses, Credit Cards, etc.)
Reporting and Analytics, Business User Tools
Robust multi-channel foundation, integration ready

Commerce Server 2009 Components

Commerce Server 2009 Logical Architecture
API can be consumed by a variety of presentation applications or systems
This business logic layer is exposed via a public API
Data sources are leveraged in single business logic layer
SQL Server and 3rd Party Services drive the system

The Value of Commerce Server 2009
Greater Reach, Better Shopping Experience
Customized User Experience
Insight and Flexibility
Reduced costs in Site Development
Support and Extensibility

SharePoint 2010
Sites
Communities
Composites
Connect and Empower People
Cut Costs with a Unified Infrastructure
Content
Insights
Rapidly Respond to Business Needs
Search

Interacting with Content
Contextual Office Ribbon
Cross Browser Support
Familiar Office Experience

Advanced Web Publishing
Ability to “Skin” website
Easy
Editing
Live preview of pages
Embed Rich Media
Silverlight
Interactions
AJAX Based Usability

Mobile Capabilities
SharePoint Automatically redirects to mobile versions of its pages
Data can be manipulated through Mobile Web Compatible forms
Mobile works on publishing web sites as well - ideal for Mobile Commerce

Multilanguage Support
OOB Localization and Multilanguage Support
Pre-Beta screenshots, subject to change

The Value of SharePoint 2010 for Public Sites
Mobile Capabilities
Robust Content Management
Multi-Language Support
Reduced costs in Site Development
Enterprise Search

The Problem
Build Custom Website
User builds a custom website using Commerce Server 2009 (without SharePoint)
User has built a robust custom .NET website from scratch or using OOB starter site
Site Runs Great
Site is deployed, site run great.
The natural progression of building an eCommerce Website:
Changes Needed
Business starts requesting imminent changes…changes to content, quick merchandising (quickly put up a fancy page), ability to search the ENTIRE website (not just products), .
Frequent deployments
heavy involvement on IT for changes
Time Consuming & Expensive Maintenance
Now you must go down to road of finding/building all of these items through expensive 3rd parties or lots of custom code

SharePoint Commerce Services

SCS Logical Architecture
SharePoint Sites, Templates, and Web parts boost productivity
API can be consumed by a variety of presentation applications or systems
This business logic layer is exposed via a public API
Data sources are exposed in single business logic layer
SharePoint Data Hooks into Commerce Server
SQL Server and 3rd Party Services drive the system

.NET Framework
The Value of SharePoint Commerce Services

The Problem - Revisited
1. User a website using Commerce Server 2009 and CSS
2. User leverages existing web parts and a SharePoint based starter to build the website on top of.
The IDEAL progression of building an eCommerce Website:
3. Site is deployed, site run great.
4. Business starts requesting incremental changes…AB testing, Page Layouts, New Pages, etc.
5. All of the advantages that SharePoint provides users can be leveraged to allow nontechnical users to make these types of changes

SharePoint Commerce Services Components
Website
Web Parts
30 out-of-the-box web parts
Marketing – Discount Ads, Reviews and Ratings, Store Locator
Search – Search Dialog, Search results
Orders – Supports entire checkout process
Catalog – Catalog Browsing, Product Details, Product Query
Profiles – Supports customer self service
Administration – WYSIWIG editing product info, Channel Manager
Fully functional eCommerce Website
Skin using Templates and SharePoint Master Pages
Key Capabilities
Store Locator
Write a review for a product
View order history and order status
Enterprise search (products, discounts, help, content pages, etc.)

Content Management
Demonstration
To watch demonstration, please:
Pause slideshare presentation
Click on http://www.youtube.com/watch?v=d7JXT-RnrIc
When demonstration ends, return to continue slideshare presentation

Licensing: What You Will Need to Consider
Dependencies
Windows Server
Windows CAL
SQL Server/Client

Questions & Next Steps
Contact Credera …
www.credera.com
Email: jsalazar@credera.com or jgrear@credera.com
Phone: 972.759.1836
Follow us on Twitter: @Credera
Blog: http://blogs.credera.com/
For information on licensing, contact Softmart …
www.softmart.com
Email: vince.allison@softmart.com or kevin.hunter@softmart.com
Phone: 610.518.4146 (Vince) or 972.335.2181 (Kevin)
Complimentary one-on-one licensing consultation available from Softmart
Content Management

Content Management
Appendix

About Credera
Our People
Credera’s professionals posses a unique combination of deep technical expertise with extensive business backgrounds
Backgrounds include business, technology, and management consulting with some of the most well-known and respected consulting firms in the world
Have served many influential corporations in a variety of industries over the past 20 years
Sample Clients
Our Company
Full-service business and technology consulting firm
Provides business and technology solutions that offer measurable value to our clients
Delivers value by leveraging our people’s accumulated industry and management experience with their deep technical expertise
Established in 1999
Offices in Dallas, Austin, Denver
Our Services
Management Consulting
Technology Solutions
Business Intelligence

Content Management
Demonstration
To watch demonstration, please:
Pause slideshare presentation
Click on http://www.youtube.com/watch?v=d7JXT-RnrIc
When demonstration ends, return to continue slideshare presentation

SharePoint and Microsoft Commerce Server Integrated - Better Together

by Credera on Feb 23, 2011

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